Polish Journal of Management Studies

8

Authors: Stefko Robert, Dorcak Peter, Pollak Frantisek

The article deals with basic online trade-relating questions. The chosen theoretical basis connects to the research task itself, which was to gain elementary knowledge about preferences of customers shopping on the internet. For the purpose ofthis article, the authors focused on the research part, which discusses attitudes ofcustomers' towards prices of goods and services offered through this modern medium. Thanks to data collection techniques, such as CAWI and thanks to the results ofidentical research carried out in 2010 we were able to gather information on the development in 2010 and 2011, which were than compared on the year-on-year basis. Adevelopment of e-commerce reveals a great potential of online business.

9

Authors: Brzezinski Stanislaw

The global financial crisis, which arose on Wall Street in mid-2008 undermined the standards applicable in the global economy. Capital inflows from banks and other financial entities to companies decreased dramatically, including those from investment funds, pension funds, etc., which was the first result of the crisis and redefined the standards previously helping the companies to achieve market goals. It is also the case with production units, banks, etc. The crisis led to significant deterioration of economic order on a global scale. As a result of the crisis, cooperation between individual enterprises was also severely hit by the crisis on both micro- and macro-scale. Traditional markets for goods and services experienced some wavering as well. It made enterprises seek new measures for achieving market goals since the collapse of demand was the main effect of the sharp downturn faced by the global economy.

10

Authors: Dima Ioan Constantin, Ciurea Vergil, Man Mariana, Grabara Iwona

Evolution of preuniversity educational institution - taking into account the preuniversity educational institution in developing the human society, the following stages are distinguished in its development since its appearance until now and namely. The educational institution - basic unit of the national system of preuniversity education. The definition of the preuniversity educational institution as basic unit of the national system of the preuniversity education takes into account the social function of the preuniversity educational institution in relation to the structures which it can define in time and space.

11

Authors: Ferencova Martina, Jurkova Jana

The article discusses the communication policy of the selected educational institutions in the region of Eastern Slovakia in the context of the analysis of potential customers’ - secondary school students’ familiarity with the institutions and favourable attitudes towards them. It monitors the attitudes of the above mentioned subjects towards the faculties of the selected higher education institutions putting the emphasis on finding and meeting their needs for information. It also focuses its attention on defining further target segments and meeting their needs for information resources by means of selecting tools of communication policy and their appropriate combination.

11

Authors: Dragolea Larisa Cotirlea Denisa

This subject was chosen because neuromarketing allows the marketing experts to improve their popularisation options regarding a brand, while having the potential to revolutionize the general understanding of the existent relationships between organisations and consumers. The paper was written to bring to the attention of researchers in this field - and beyond - the opportunities to reduce the gaps between the consumers' subconscious and their behaviour, in order to fulfil their desires. Therefore, it was shown how studying the sensory, cognitive and emotional reactions of consumers to stimuli related to a product or an advertisement allows the researchers to find out why consumers make the decisions they make when choosing a brand or another, without the subjectivity specific to traditional research methods. The paper includes the description of the main techniques used in neuromarketing, aspects regarding the domestic market and Romania's situation in this field, the areas of its use and the limitations imposed by the current economic context. This article may also be the starting point in developing a code of ethics on the use of neuromarketing, as well as the legal factors that can help ease the arising conflicts regarding neuromarketing - between influence and manipulation.

12

Authors: Galchynsky Leonid, Svydenko Andrij, Veremenko Iryna

This article provides model of the retail gasoline market as multi-agent systems. The main factors, which affecting on the retail price of gasoline were determined. The authors found that using the agent approach, which takes into consideration the coalitions in the market, in particular, tacit collusion, it is possible to describe the behaviour of players correctly. An description of agent behaviour models and algorithms specific agent were done.

17

Authors: Lobna Hsairi, Mourad Abed, Khaled Ghedira, Adel M. Alimi, Abdellatif Benabdelhafid

The article discusses the communication policy of the selected educational institutions in the region of Eastern Slovakia in the context of the analysis of potential customers’ - secondary school students’ familiarity with the institutions and favourable attitudes towards them. It monitors the attitudes of the above mentioned subjects towards the faculties of the selected higher education institutions putting the emphasis on finding and meeting their needs for information. It also focuses its attention on defining further target segments and meeting their needs for information resources by means of selecting tools of communication policy and their appropriate combination.

26

Authors: Nowicka-Skowron Maria, Dima Ioan Constantin,Man Mariana, Grabara Iwona

Pursuant to the analysis of the assessment method of the structures of the production process, in the construction of machines, we find that, due to the requirements of diversification of assortments and features of products, criteria of the quality level and work productivity, the reduction of fabrication costs, the structure of the production process develops continuously. Starting from workshops specialized on technological procedures, the structure developed onto production lines in a sole object flow, then onto production lines in a multi-object flow, and, currently, onto flexible production forms. To this purpose, flexible fabrication cells develop. The latter form develops continuously, but especially after the accomplishment of machine-tools with number command. Thus, we pass from production structures in automatic rigid flow lines, efficient for mass and wide-range production, to flexible structures, especially efficient in low and medium-range production.