Research Hub-International Multidisciplinary Research Journal (RHIMRJ)

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Authors: Mr. Ramzan Sama

In this dynamic world the behavior of consumers varying day to day. This research study is based on the consumer’s perceptions, buying behaviour and satisfaction of the consumers in Indian market. The Indian consumers are known for the high degree of value orientation. India is an attractive market however, the per capita income in India is low and it remains a huge market, even for luxurious products. Consumer behaviour is difficult and very often not considered rational. The recent trends which are found in the Indian market are celebrity influence, online shopping, free gifts and discounts and also for popularity of eco-friendly products.

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Authors: Prof. I. N. Tandel

CSR as a concept has attracted worldwide attention and acquired a new resonance in the global economy Heightened interest in CSR in recent years has stemmed from the advent of globalisation and international trade, which has reflected in increased business complexity and new demands for enhanced transparency and corporate citizenship. Moreover, while Governments have traditionally assumed the sole responsibility for the improvement of the living conditions of the population, society’s needs have exceeded the capabilities of Governments to fulfill them. In this context, the spotlight is increasingly turning to focus on the role of business in society and progressive companies are seeking to differentiate themselves through engagement in what is referred to as CSR. The Companies Act, 2013 has taken one step ahead and introduced mandatory provisions in the field of CSR. Though many believe that concerns on the new company law are manifold and it is a bold yet not beautiful step. For instance, India Inc is concerned that the cost of board performance evaluation may outweigh the benefits for many small companies in this regard. Also, it has concerns about the prospect of an over regulated regime and the attendant scourge of corruption. Given the advantages and concerns on the new regulations introduced by the new Companies Act, we all need to wait and watch once the companies start implementing the new provisions and therefore, the practical aspects and implications will be evaluated thereafter.

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Authors: Vani Sharma and Seema Kumari

On 14 September 2014 business standard has highlighted that “Cash may no longer be king”. Growth in transactions has happened on the back of a huge network expansion from 98074 ATM in May 2012 to 164491 now. In the same period the number of POS terminals, too, jumped from 671834 to over a million now. The Indian Online Retail is a rich segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an era of rapid transformation, challenge, and opportunity in Indian retail market. The Indian retail market is witnessing a revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well.

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Authors: Uttamkumar D. Rana

Library and Information Centers are increasingly recognizing the value of employee engagement – encompassing volunteerism and employee giving – in bringing benefits to society and meeting the objectives of the organizations. Libraries put more emphasis on the employee engagement aspect of community involvement; they can realize even stronger results. A successful employee engagement strategy helps create a community at the workplace and not just a workforce. When employees are effectively and positively engaged with their organization, they form an emotional connection with the company. This affects their attitude towards their colleagues and the company‘s clients and improves customer satisfaction and organizational welfare. The paper focuses on how LIS employee engagement is an antecedent of job involvement and what should a company do to make the employees engaged. This paper also highlights on the various methods that can be practiced in organizations for engaging the employees in productive work and creating an atmosphere of cooperation and trust between them. The paper attempts to do an analysis of employee engagement strategies adopted by the organization on the basis of the widely accepted Ten Cs Model of Employee Engagement.