Revista Universidad de Guayaquil

1-13

Authors: Sandro Bueno Romero, Claudia Villanueva Cabrera, Yanet Dorticós Torriente

How should a cultural service entity contribute, from effective institutional management to cultural/heritage communication, of the Historical Center/ Havana City Historian´s Office? These are some of the question/premises from which this research is based, which operates with the subsidiary company RESTAURA as a case study whitin the cultural/heritage management system of the HCHO, it is nurtured through techniques such as participant observation, qualitative interviews with expertes and institutional agents, documentary/bibliographic analysis. This study aims to drw attention to those elements of cultural significance, wich have to enrich the communicative management of RESTAURA, a budding process, in which a certain level of empiricism and spontaneity predominates, therefore not anchored sufficiently and holisticaly in processes systemic or scientific. Despite these dysfutionalities at a communicative level, it has forged a high prestige in the face of projects and activities for the restoration of buildings of heritage value, in their surrounding socio-cultural context and other scenarios, including foreign ones. The apparent dissonance influences the systemic exercise of production of meanings favorable to knowledge, dissemination, legitimation and protection of the cultural assets of which RESTAURA is the manager. This investigative approach will be very useful in order to strategically plan, later, strengthen the communicational, cultural/heritage and media synergies, through which the processes of interaction between the actors and institutional/systems/structures/practices of the HCHO operate contributing to a responsable symbolic production through the reconstruction, rationalization, reproduction and legitimation of applied scientific knowledge.

23-40

Authors: Washington Edward Ulli Flores, Rita Magdalena Solórzano Soto

This research aimed to analyze the importance of university websites as strategies to strengthen digital communication, emphasizing its importance in relations with the public and identifying the structure of the selected web pages. The methodology used was based on a mixed analysis, both qualitative and quantitative. The inductive method was used, through the technique of research and content analysis. As an evaluation instrument, a file made up of 5 elements was designed based on the characteristics that constitute the communication and the evaluation report of the Nibbler online program was included. The results obtained allowed us to establish that none of the evaluated universities reached optimal levels in the application of the selected digital communication elements, thus showing that, at present, despite the effort to adapt to the changes driven by new technologies, there are still prevailing weaknesses in the environment of this institutional area. Therefore, these websites require the strengthening of their communication strategies.

51-63

Authors: Janeth Pilar Diaz Vera, Delia Silvia Peña Hojas, Zoila Jessenia Fabara Sarmiento, Alicia Karina Ruiz Ramírez, Diana Verónica Macías Mora

This article analyzes the impact of the use of ChatGPT and its influence on the learning of 48 students of the Information Technologies career at the University of Guayaquil. As a methodology, an experimental comparative study was carried out, for which the study population was divided into two groups of 24 students, one that used ChatGPT and the other that did not. In addition, a survey was conducted to assess student satisfaction with the use of ChatGPT and the perception of its impact on learning and teaching. A descriptive statistical analysis was carried out to compare the academic performance of the experimental group and the control group, with these data the analysis of variance (ANOVA) was made to evaluate the difference in grades between the two groups. The results suggest the use of ChatGPT can be an effective teaching strategy to improve the academic performance of students, according to the results. However, more studies with larger samples are needed to evaluate the long-term impact of this tool in higher education, but the result of this research projects that this tool can have a significant and positive impact in higher education.