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EVALUATION OF INTANGIBLE ASSETS: ALTERNATIVE MODELS FOR DETERMINING THE VALUE OF PATENTS.
Authors: Hudson Fernandes Amaral, Robert Aldo Iquiapaza, Laise Ferraz Correia, Gustavo Henrique de Oliveira Amaral, Marcos Villela Vieira
Number of views: 352
In this paper, we analyze models to evaluate the intangible assets - more precisely, patents - in
two approaches: one traditional, which encompasses the discounted cash flow model; and
another heterodox, namely the real options theory. First, we discuss the relevance of the
evaluation process and investment analysis in innovation as well as the relevance of the
economic and financial evaluation in Brazil and worldwide. In this perspective, the
investment in innovation starts a cycle that works as a strong driver of the nation’s wealth.
The analysis of the results found is presented in the case study of a technology transfer at a
Higher Education Institution – HEI. We consider that the technology is protected (by a patent)
in the first simulation and that has no protection (without a patent) in the second simulation.
To carry out this procedure, we discuss the pricing of intangible assets and the application of
those methods in each circumstance proposed in the case study. The results show a significant
superiority of the model with patent compared to the model without patent, even though these
results also reveal the need of additional researches to improve evaluation of patents through
the real options theory. Finally, the analyses suggest that the process to get the patent of a
technology developed by the HEI can increases its transfer value. The models can also be
used as a parameter in defining the value of technology transfer in the HEI.