It was grounded the conclusion that the widely held concept socially responsible marketing, which is based on reliance only on the growth of awareness of owners of enterprises and social initiatives can not be realized. This concept is a consequence of the commitment of its sponsors the doctrine of neoliberalism. Leading role in the development of socially responsible marketing should play an effective government regulation and public organizations for the protection of consumer rights. Effectiveness of state regulation is highly dependent on the quality of the economic system, the development of democracy in the country.
In the article authors' position to the formatting of the integral indicator of the relative proportions of the public sector in Ukraine is substantiated. The volumes of presence of this sector within the national economy in general and in the context of economic activities are investigated. The main problems that led to the reduction of quantitative parameters of entities in the public sector of the economy of Ukraine are identified.
Keywords: public sector, the relative extent of the public sector of Ukraine, the integral indicator of the relative proportions of the public sector in Ukraine.
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