IMPACT : International Journal of Research in Business Management

21-32

Authors: Shyam.S.Salim, Athira.N.R & Reeja Fernandez

Women engage in a wide range of activities in the fisheries and in fishing communities which is vital to a community’s well-being. They play a very crucial role in though their contribution is invisible and unacknowledged. In Kerala almost 50 percent of the posts harvesting activities of the marine fisheries are undertaken by them. The 26th December 2004 Tsunami significantly affected the coastal villages of Kerala. A vast majority of the coast dwelling people were affected by the huge and wide spread destruction of the tragedy. In order to provide relief and rehabilitation to the affected, Department of Fisheries ,Kerala implemented multiple programs, which were christened under a common livelihood program named “Theeramythri” under the Society for Assistance to Fisherwomen (SAF).The SAF visions to initiate, encourage and strengthen locally organized activity groups among fisherwomen, thereby providing assistance for expertising their business development skill, resource utilization and management, performance improvement, networking and marketing. The Theeramythri programme facilitates and handholds fisherwomen to engage in gainful self-employment for their economic and social emancipation. Among the total 2500 microenterprise groups formed initially as part of various Tsunami rehabilitation programs, only 1000 are operationalat present. Around 500 groups reduced their operations and became dormant due to various reasons. The present study gauges to provide a comprehensive picture about the reasons for the non-performance of SAF groups in Kerala with special focus on its technical, economic, institutional and social impacts. The study identifies the attributes determining the non-performance and the role of different stake holders in the non-functioning of the micro enterprise units. The study also aims at developing valid measures for revamping/strengthening/reconstituting the group and also facilitating innovative ideas for overcoming the vulnerability of an activity group. Statistical and economic tools such as percentage analysis, Garrette ranking technique, weighted average analysis and cluster analysis have been employed to analyze the data.

45-60

Authors: PRABIR KUMAR CHATTOPADHYAY

The rapid industrialization brought out the free trade in business operations to adopt the flexible labour practices in Indian economy. Especially contract labour is an important and increasing form of employment which is common in almost all industries, in agriculture and related operations and in service sector also. It is one of the forms of informal employment obtaining in both informal and formal sectors. The globalization conditions have enhanced the mobility with bargaining power vis-à-vis increased workers. Hence Contract labour system represents an exploitative system and employers also prefer the flexibility.

83-88

Authors: NEELAMMA R KOLAGERI & G. N. NAGARAJ

E-marketing is a subset of e-business that utilises electronic medium to perform marketing activities and achieve desired marketing objectives of organisation. E-marketing concept has entirely changed the perception of internet. One of the techniques which internet has provided to the industry is electronic business. This concept of electronic medium in marketing diffused slowly into the market, gradually industries started using internet for their day to day business and later it became an integral part of an industry. Internet made the big business and the small and medium business see through a single window and was able to reach almost every person on this planet. The arrival of internet in the end of 80s gave way to the creation of much technology which was embraced by industries. E-marketing is the product of the blend of modern communication technology and the age old marketing principles that humans have always applied. The present study is conducted in Bangalore with an object to study the consumer’s preference and perception on e-marketing. The responses of respondents were collected randomly through pre-structured schedule. E-marketing has become process in which industries conduct business online. Efficiency, easiness in transaction, cost effectiveness, and time saving was found to be the prime features of e-marketing. This e-marketing is providing divulging experience of being Netizen and taking them to a magical world where everything falls at their feet and door

107-114

Authors: Adil Abdulsalam Ashhoob Abdulsalam & Bright Nyamekye

The business world today is influenced by customer demand. Satisfying and delighting the customer with respect to desired needs and wants is absolutely crucial not only to gain competitive advantage but also for the business’ survival. As the marketing concept emphasizes a coordinated effort to satisfy customers’ needs and achieve the organization’s goals, it is prudent that businesses strive to apply this marketing philosophy in order to make customer experience better. The marketing concept demands that, the strategic decisions made by the company are taken keeping the needs and wants of customer in mind. This helps to ensure customer happiness and a continual improvement in business performance. This study attempts to investigate the relationship between the application of the marketing concept and customers’ utmost happiness, to identify the material factors influencing customer satisfaction in today’s changing marketing environment, and to reveal the importance of marketing research to businesses within the hospitality industry in Ghana. Survey was carried out on 60 institutional customers in Ghana. The result of the study shows a strong support for the hypothesis that the application of the marketing concept has a positive correlation with the indicators of customer delight as it results in satisfaction, high market shares, increased sales and profits. The study recommends that businesses continuously nurture the relationships that it has with its customers and even go above their expectations in order to sustain customer’s interest in its operations. Moreover, in order to apply the marketing concept effectively and improve business performance, managers are required to know what the market needs and expects from the business through market research.