IMPACT : International Journal of Research in Business Management

1-36

Authors: HALA EL ZAHED

The image represents a message transmitted of one individual to another. It can be about gender, minorities or ethnic groups or countries. Image or reputation describes the way in which a country and its policies may be perceived by others. Images are powerful political statements… they may be transmitted by the use of words. ( ) “The image of a person needs to be recognized as a positive one. So are countries which are made up of people and are run by political elites. Historically, political leaders have recognized that images matter.”( ) This study endeavors to discuss how Western press portrays the Egyptian Revolution and accordingly affect policy-making. Imperatively, the majority of the people have no chance to personally see what a foreign country is like but they see images of these countries in the media. Mass media have always been responsible for image building and formulating public opinion. Particularly, newspapers have constantly been labeled for their authenticity and; hence, they affect people’s attitudes concerning a country’s local and international affairs. Newspapers do not only transmit information, but they have also become a tool directing people and creating their ideological, political and social dispositions. Newspapers play a pertinent role in shaping, formulating and impacting public opinion and, consequently, a country’s decision-makers’ policies

43-48

Authors: JAMES BAIRD, CAHI, FACHE

We are living in an era with some of the worst leaders in the history of business in the United States. During challenging economic times this leads to: greed, hubris, unethical behavior, poor relationship development, weak leadership styles, inadequate employee engagement and empowerment, as well as despicable behavior and treatment of employees. This will then lead to decreased productivity and eventually disaster. The impetus inevitably falls on the leader to figure out how to manage successfully amidst chaos. This paper explores ways to accomplish this through challenging times without being ruthless or demeaning.

55-66

Authors: R. KRISHNAKUMAR

A temporary worker is a person with an organization who is on a third-party (staffing company) payroll. A well-accepted norm in global companies, many large Indian organizations are now hiring a part of their workforce from employee leasing firms. The reason is not too difficult to guess, as organizations focus on their core business strengths in a highly competitive environment, the non-core functions are outsourced. The manpower for the latter is provided by the employee leasing company. The contracts can range from three to six months, and there are no hassles normally associated with recruiting and retaining people. The project report analyses the potential of the temporary staffing in India and also provides an insight into the Indian Staffing industry overview. India being second highest populated country in the world having over 1.25 billion population has to deal with the employment issues and meanwhile this huge human resource can be a boon to India’s dreams of being an economic superpower. This study undertaken at Randstad India, has analyzed the real challenges and opportunities for the company to grow and be competitive. Professional staffing, recruitment process and flexi staffing trends are still in infancy stage in India. But now these concepts are being welcomed by many industries as they have started to realize the importance of professional staffing needs. There are good signs of manufacturing sector growth so it is the right time for professional HR solution providers to hit this hot rod and make the most out of it. There is lot of challenge ahead for staffing companies in India. In this regard the report has analyzed the client satisfaction level for Randstad India (North Karnataka region), which will provide deeper insights into the practical challenges and issues during the staffing contracts. Also the report has information on what clients expect from staffing companies and efforts have been done to address these challenges by giving recommendations and new initiatives