IMPACT : International Journal of Research in Business Management

11-24

Authors: KHALIL MHADHBI

This paper investigates the direction of causality between financial development and economic growth in Low-income countries. We develop a new proxy for financial development that refers to the input of real resources into the financial system. The panel causality testing approach, developed by Kónya (2006), based on the Seemingly Unrelated Regressions and Wald tests with the country specific bootstrap critical values, is applied to the panel of twenty one Low-income countries for the period 1970–2012. Our findings support the supply-leading hypothesis, as many financial development variables lead economic growth in Benin and Zimbabwe. Our results also confirm for twenty one Low-income Countries suggesting that their financial development does not depend on economic growth.

31-46

Authors: KAWALJEET KAUR & NEENA MALHOTRA

In the emerging global economy, telecommunication sector has made a significant impact on economic growth. It is one of the prime support services needed to promote growth and modernization of various sectors of an economy. Telecommunication is one of the sectors having high forward and backward linkages. The paper attempts to investigate the causal relationship between telecommunication development and GDP as well as various sectoral components of GDP in India. The results of the study reveal a long run relationship between growth of telecommunication and economic growth at aggregate level as well as at sectoral levels. The study indicates that there is causal relationship between telecommunication growth and growth of manufacturing sector as well as services sectors. Growth of FIRB services (Finance, Insurance, and Real estate and business services) is causing telecommunication growth in India while the causal relationship is other way round that is growth of SPC and TTHC is caused by telecommunication growth in India. The results show structural break in data in 1995 and 2005 which indicate strong impact of telecommunications on development of various sectors of the economy.

57-64

Authors: NAGARAJU BATTU, BALMURI SATYASAGARRAO & VENKATA RAMAMURTHY K

The art of successfully managing businesses and projects requires the ability to both design and execute an effective IR strategy. This means that risks need to be identified and understood with sufficient time and leeway to enable them to be avoided. The Industrial relations management recognized as an essential element of organization’s strategy. Present paper look into the Industrial relations influence on Productivity in NTPC. This research explores the IR practices contribution for maintain Productivity in NTPC. Study was conducted in NTPC unit at Ramagundam in the state of Andhra Pradesh.

73-78

Authors: ALMA SPAHO & MAJLINDA GODOLJA

The lecture remains at the centre of most universities approaches to teaching and learning, despite the emphasis on quality and flexibility, and the introduction of new technologies. But, lecturers increasingly face very low levels of lecture attendance. Concern for improvements in student learning has attracted a large amount of literature in search for the correlation of class attendance and student performance. The majority of these studies show that students attending classes perform better on assessment than those skipping lectures. Class attendance has been shown to be correlated with grades across a wide range of disciplines. The aim of this research is to analyze the business student’s attendance in general mathematics lectures and their final examination success. The population of the study consists of business students attending first-year at the Faculty of Economy, University of Tirana for 2012-2013 academic year. Using the simple random sampling, 143 students are randomly selected and completed a survey during the first week of June. The logistic regression is used to estimate the impact of lecture attendance on final success. The results indicate that lecture attendance of business students has a statistically significant impact on their final success in General Mathematics course. These findings suggest that enhancing student participation should be a crucial aspect of administration, in order to improve performance. At the same time, the lecturer should also create a good learning environment, to motivate students and engage their interest in the course.

91-104

Authors: YASMIN BEGUM R. NADAF & SHAMSHUDDIN M. NADAF

My interest is the future, because I am going to spend the rest of my life there. - Charles F. Kettering Every social and global issue is a business opportunity just waiting for the right kind of inventive entrepreneurship, the right kind of investment, the right kind of collective action. - Peter Drucker Green marketing is a vital constituent of the holistic marketing concept today. It is particularly applicable to those businesses that are directly dependent on the physical environment. Changes in the physical environment may pose a threat to fishing, processed foods tourism and adventure sports industries. Consequently new types of products were created, called "green" products, which would cause less damage to the environment. Thus green marketing plays an important role to promote and reinforce the idea of environmental protection and sustainable development both in the minds of the customer and the firms. Many global players in diverse businesses are now successfully implementing green marketing practices. Various studies by environmentalists indicate that people are concerned about the environment and are changing their behavioural pattern. The most of the consumers, both individual and industrial, are becoming more concerned about environment-friendly products. Majority of them feel that environment-friendly products are safe to use. As a result, green marketing has emerged, which aims at marketing sustainable and socially-responsible products and services. Now is the era of recyclable, non-toxic and environment-friendly goods. This has become the new mantra for marketers to satisfy the needs of consumers and earn better profits. Green marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the environment. It includes a broad range of activities like product modification, changing the production process, modified advertising, change in packaging etc., aimed at reducing the detrimental impact of products and their consumption and disposal on the environment. Companies all over the world are striving to reduce the impact of products and services on the climate and other environmental parameters. Marketers are taking the cue and are going green. Thus there is growing interest among the consumers all over the world regarding protection of environment in which they live; People do want to bequeath a clean earth to their offspring. Worldwide evidence indicates people are concerned about the environment and are changing their behaviour. As a result of this, green marketing has emerged which speaks for growing market for sustainable and socially responsible products and services. The paper examines the need and significance of green marketing in the 21 century. This paper attempts to capture some of these initiatives in India, which may provide ideas for other companies in both developing and developed markets and evaluates the challenges and strategies faced by the Indian companies and their concern for green marketing to tackle social and environmental problem using innovative solutions.

113-120

Authors: V. P. T. DHEVIKA & O. T. V. LATASRI

This paper investigates the customer value of shampoo among college students. The objective of this paper is to measure the customer value of shampoo through a mathematical model. Customer value is one of the marketing tool through companies acquire new customers and retain existing customers. This study takes into account eight dimensions under customer value. Five dimensions under benefits perceived and three dimensions under sacrifices perceived. Customer value is found out by the difference between benefits perceived and sacrifices perceived.

129-136

Authors: RACHNA NIGAM & SNIGDHA MISHRA

People are important asset to the organization. Organizations invest a lot of time, money and energy to hire, coach and manage performances of their employees. At the end of the day an organization gets an identity and success only because of his employees. Therefore, there is nothing more challenging than to focus on employee retention and more upsetting to know that one of your team members is set to depart. Exit interviews are critical to any organisations as they provide an opportunity for the employees to express their reasons for exit and enable the organizations to review and improve upon their employee retention policies. This is an unique chance for an organization to understand the perception of departing employees who generally will more open and objective about their perception on organizational policies and practices. However corporate insecurity and defensiveness can act as a barrier in implementing exit interview process objectively. Also the feedback received from the employees during the process are masked due to their personal reason or simply not taking the exit interviews seriously. They even feel that it will block their re- entry in the organization, if so desired and may find it difficult to face an ex-colleague or manager in future if they cross paths.

149-162

Authors: KM. UPASANA

Today’s we all lives in a 21st century, everything changed very rapidly & continuously for the betterment of future, new technology is simply a modified version & a technique to overcomes the drawbacks of previous one, that’s proves very beneficial for all. In the era of globalization, traditional education system is losing its relevance. Role & importance of e-education in areas like commerce, management, IT etc. is increasing day by day. India too acknowledges importance of e-education in dissemination of knowledge.