Problems of Management in the 21st Century

75

Authors: Editorial Board

Contents, Vol. 15, No. 2, 2020

79-91

Authors: Cantífula de Castro

Organizational communication is a key element for the survival, maintenance and consolidation of human relationships in the workplace. This research aims to understand how organizational communication is being managed in the Mozambican Catholic Vida Nova Magazine, verifying how inclusive communication contributes to maintaining good quality of the journal and a high productivity of employees. The methodology used was qualitative, with a field work that consisted of participant observation for one year, complemented by semi-structured interviews with key witnesses. The results showed that Vida Nova Magazine experiences a particular kind of participatory, dialogical and strategic communication processes, coming mainly from the spontaneity of personal relations and communication among employees rather than due to a strategic option of the management. In view of the global demands in the field of social communication, Vida Nova Magazine seeks to broaden its field of action using instrumental forms of communication, based on new technologies, as digital platforms, both social networks and the website. The socialization process of its employees is promising as it cooperates in the consolidation of personal life and is expected to have a new life with Vida Nova.

100-107

Authors: Adam Metelski, Jerzy Kaźmierczyk

Should sports clubs be managed by former professional athletes? There is a belief in the sports world that team management is a mystery, something that only former players can understand. Some studies indeed indicate that practicing sports may actually predispose a person to also performing managerial functions. The aim of the research was to verify if former professional football players do better than other people as coaches of football clubs. The interest in this topic was due to the fact that like a top manager in a company, a coach is a very important figure in the football club and sport is an important part of the global economy today. The research was based on the top Polish football league – Ekstraklasa. The study covered the years 2015-2020 and during this period, a total of 46 head coaches worked in the analyzed clubs. The results indicate that owners of football clubs often hire former successful athletes, and in the research group their average results were better than others.

125-143

Authors: Ekaterina Panarina

The focus on the relationship between sustainable development, regionalism and clusterisation of economy formed a scientific interest of the present paper. Based on a questionnaire filled in by a sample of managers from 3 cluster-oriented regions of Russia, the perception of business strengths and weaknesses and the assessment of the external environment were investigated and paralleled with the main causes for the success of clusters or underutilization of the clusters integrated benefits. The efficiency of a region’s cluster-type development was linked to optimization of resources potential and national industrial complex enlargement, growth of market infrastructure, recruiting qualified personnel, attracting small and medium-size innovative businesses, and collaborative engagement of all entities participating in the strategic alliance within a cluster. The purpose of this research was to identify key factors of successful clustering of an economy based on experience of foreign clusters and leading clusters of the Russian economy, and to stimulate the influence of innovative clusters on regional social-economic development in Russia. The research methodology is based on the cluster concept of regional management and numerous case-studies that describe the cases of high-tech clusters nationally and internationally. Conclusions of the study give a plausible picture of the level of development, interrelated with the quality of business strategies in the measured regions, and ask for a comparative analysis of more Russian regions. The present study contributes to the government body of regional management to approach sustainable development of social-economic systems and increasing entrepreneurial activity in the regions of the Russian Federation.