Problems of Psychology in the 21st Century

137-138

Authors: Editorial Board

Cover page, Vol. 8, No. 2, 2014, PPC

140-142

Authors: Yulia F. Lakhvich

To become a mother … To be a mother … What does it mean for a woman? And what else changes her life so irreversibly, allows to see the world in a different way and discovers new, earlier unknown features? Probably, nothing does. However, there is also a question how a woman bearing a child and carrying out motherhood responsibilities and a woman who has not given life to a child, but carrying out the same responsibilities, goes through the process of motherhood. It is one of the questions that was studied in a comparative research of the adaptation process in the Belarusian adoptive and biological families in case of a child appearing in the family. The study involved 64 adoptive and 62 biological mothers. Thus, what are the differences revealed in the study between adoptive and biological mothers? To begin with, the differences were found in how mothers from both groups evaluate the nature of their personal child acceptance and its acceptance by other family members.

152-160

Authors: Maia Mestvirishvili, Natia Mestvirishvili, Khatuna Martskvishvili, Luiza Arutinov

To achieve the status of ego identity remains the most important challenge for the adolescence period and consequently is a challenge for developmental psychologists too. The vast majority of studies focus on understanding the dynamics of ego identity development, however, factors that cause different path of development remained unclear. This study aims at tracking the paths, which differentiate ego statuses from finding psychosocial factors contributing to ego identity achievement. For this purpose the relationships between four identity statuses - achievement, exploration, moratorium and foreclosure and number of psychosocial variables such as attachment style, self-esteem and perfectionism have been examined. 386 school teenagers aged 14-17 (M = 15.48) filled a set of questionnaires comprised of four instruments: The Ego Identity Process Questionnaire (EIPQ), The Measure of Attachment Qualities (MAQ), The Perfectionism Inventory (PI) and Adult Sources of Self-Esteem Inventory (ASSEI). Discriminant analysis revealed two basic dimensions (adaptive and maladaptive), which are capable to depict the difference between ego identity statuses. The first discriminant function of ego identity status is primarily defined by conscientious perfectionism and secured attachment; whereas, the second discriminant function consists of avoidance attachment, self-evaluative perfectionism and ambivalent attachment styles.

172-183

Authors: Tatiyana B. Kolyshkina, Elena V. Markova, Tatiana V. Yurieva

The main aim of the research is to estimate the efficiency of psychological influence mechanisms in social advertising. Numerous psychological, sociological, culturological studies, devoted to this issue, do not answer the question which mechanisms will be efficient and will lead to the expected reaction of a recipient. The correlation between the psychological influence methods and the goals set by the creators is especially important for social advertising, because its efficiency can’t be measured by economic indicators as it occurs in commercial advertising. In addition, it should be remembered that for guaranteeing of efficiency in this kind of advertising one need to take into account such special features of a recipient as their beliefs and sets. The study concentrates on the comparison of psychological influence mechanisms, used in World Wildlife Fund (WWF) social advertising. Its creators use a great number of methods. But as practice shows us by no means all of them lead to the planned results. The study justifies, that the efficiency of advertising influence should be estimated by such indicators as the willingness of a recipient to take part in WWF programs (conative component) and their emotional response (affective component). Consequently, it has been established that the behaviour of a recipient does not depend on a chosen creative strategy’s type, which is used by the creators. The willingness of a recipient to take part in the programs, advertised by WWF, is estimated by the content of their social and psychological sets (attitudes). The displayed results prove that one need to refuse a cruel and shocking way of advertising, which causes people’s negative emotions. It is corroborated by experiments that social advertising which defends wild nature can be efficient on condition that it gives a recipient an opportunity to actualize their own social and psychological sets.

200

Authors: Editorial Board

End page, Vol. 8, No. 2, 2014, PPC