Revista Clio América

Number 27, Vol 14, 2020

380-389
Ecoturismo implementado en el mundo globalizado como alternativa de desarrollo económico y social

Authors: Edwin Eduardo Millán-Rojas, Verenice Sánchez-Castillo, Carlos Alberto Gómez-Cano

Abstract

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Number of views: 107

El presente trabajo desarrolla los fundamentos teóricos del ecoturismo como alternativa de desarrollo social y económico en el mundo globalizado. Se utilizó el método exploratorio descriptivo con el propósito de indagar experiencias significativas en diferentes países, buscando los impactos positivos y negativos del ecoturismo en diferentes contextos. Se logró demostrar la necesidad de acompañar las iniciativas empresariales del ecoturismo con una educación ambiental para mitigar el gasto del recurso ambiental ocasionado por su sobreexplotación. Al final se deja evidencia de los diferentes casos de éxito y problemáticas generadas a partir del desarrollo social y económico ocasionado por el ecoturismo en diferentes comunidades en el mundo, donde se evidencia que a pesar de estar en sitios geográficos distantes, los problemas generalmente son los mismos. Por último, es necesario ampliar a nuevos trabajos en los que se sistematicen las prácticas tangibles de la educación ambiental y cómo esta impacta de manera real en el desarrollo de las comunidades.

390-400
Descriptive analysis of the production chain of banana in Casanare

Authors: Andrea Isabel Barrera-Siabato, Nelson Vargas-Tejedor, Nidia Milena Moreno-López, Ana María Barrera-Siabato

Abstract

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Number of views: 171

There are associations dedicated to banana cultivation in Casanare that usually operate independently, without interacting with other actors due to the lack of knowledge of the chain,making it difficult to build the information system to design and implement strategies that increase the level of local and national competitiveness. This article relates the density of plantain crops by municipality, identifies actors, structure of the value network, level of development and the projection of future actions. A descriptive field study with a quantitative approach was undertaken using simple random sampling, with a reliability margin of 94 % and an error rate of 6 %. The instrument was applied to producers, marketers and stakeholders, validating the analysis and dependence of variables through contingency tables and independence tests, as well as the use of georeferencing tools to identify crops of the product in the department. The results of this work establish a current view of the banana chain in Casanare, as well as the formulation of actions applied to the context of the department as a specific baseline that supports the Departmental Strategic Plan for Science and Technology and Innovation of the department and national productive chains

401-408
Metodología para la evaluación interna de una cadena de valor

Authors: Eduardo Felipe Vásquez-Barajas, Liliana Marcela Bastos-Osorio, Johanna Milena Mogrovejo-Andrade

Abstract

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Number of views: 175

The objective of this paper is to design a methodology for the internal assessment of a value chain. The methodology includes a type of quantitative research, a deductive research method and a type of explanatory study. Regarding the results, the methodology designed for the internal assessment focuses on Michael Porter's value chain scheme with its main and support activities in a matrix that allows describing and weighing the relationship of each main activity with each support activity.The proposed matrix locates the 5 main activities on the vertical axis and the 4 support activities on the horizontal axis. It distributes 100 % among the 9 activities as follows: a percentage higher than 50 % for the 5 main activities because they arethe central part of a value chain. The remaining percentage for the support activities since, without them, the main activities would not have support. In conclusion, the design of the proposed methodology for the internal assessment of the value chain makes it possible to identify strong main and support activities as competitiveness advantages or to be improved as weaknesses, as the relations between them.

409-421
Colombiancustomslegislationanditsinfluenceonthedevelopmentofnavalpower

Authors: Christian Eliecer González-Miranda

Abstract

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Number of views: 119

Colombiancustomslegislationseeksguidanceandpreservationofcustomsrightsusingeconomicbarriersthataimtoprotectnational production and maintain its regulations that facilitate the country's participation in dynamic international trade.However, Colombian trade policy ignores the needs of the defense sector, especially due to the innervation of concepts suchas “maritime awareness”, “maritime power” and “naval power”. Therefore, an analysis of the current customs tariff ispresented, revealing an impact on the development of the naval power related to the specific tariff subheadings used in theprocesses of maintenance of the Naval Force, which are limited the execution of projects of modernization of strategiccapabilities of the Colombian Republic Navy. Therefore, the tariff subheadings used regularly in these projects are presented,which are for the exclusive use of naval components and which are currently paying tariffs, even though they do not affectdomestic production. Lastly, a proposal for modification based on tariff deferrals will be proposed following the gaps foundinthecurrentcustomslegislation.

422-429
422Clío América/ ISSN Web 2389-7848/ Vol. 14, No. 27, enero –junio de 2020 Impact of the consumption of venezuelansin the trade of the city of Cúcuta. case study under the demobilization of venezuelans

Authors: Ender José Barrientos-Monsalve, José Ascensión Cáceres-Caballero, Omaira Mendoza-Ferreira, Lloyd Herberth Morris-Molina, Luz Teresa Berbesi-De Granados

Abstract

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Number of views: 111

The context of consumers,who followthe market trends or situations ofdifferent countries, haschangedin recent decades. However, border regions,asspecial zones,behave differently from the rest of anycountry.Colombia is no exception; therefore,the purpose of this research is to reveal the experiences of crucialinformants through a case study ofcompanies in Cúcutausinggrounded theory as an interpretive research method.Through the applied instrument, managersrevealed theircurrent situation regardingthe flowingpresence of Venezuelans ascustomers.This flow producedpositive effects on thepharmacy, grocery,and transportationsectors. On the contrary, the healthcare,currencyexchange,and esthetics sectors wereadverselyaffected, whilethere was no variation in the telecommunications and legal advice.

430-440
The profile of the responsible in human resource management in the PYMES: Villavicencio, Colombia

Authors: Dagoberto Torres-Flórez, Luisa Fernanda Cedano-Parrado, María Paula Pérez-Sánchez

Abstract

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Number of views: 117

In SMEs, it is common to find that human management practices (GH) are not properly executed because most do not have a specific section in this area, for which it is exercised by other departments or people with an unsuitable profile, Hence the need to know how the competent profile should be to manage the GH area and how it adds value to the organization. This study is descriptive with an experimental quantitative approach and is supported by the Tuning model, presenting sociodemographic characteristics and skills. It was also used an instrument that was applied to 103 managers of human talent inSMEs in Villavicencio, the results of which made it possible to propose an ideal profile based on human management skills and practices. The profile should be a person with studies in Business Administration or related academic programs, specializing in human talent, with an experience of two to three years in various positions in this area and preferably a woman. This will allow organizations to improve the profile of those who apply it and for universities to understand what the labor market is needing and to develop these competencies in future professionals.

441-453
Emotional intelligence, organizational climate and occupational stress in professionals who provide services in early childhood

Authors: María Margarita Tirado-Vides, Lorena Cudris-Torres, Miladys Paola Redondo-Marín, Luz Karine Jiménez-Ruiz

Abstract

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Number of views: 211

The objective of the article is to establish the relationship between emotional intelligence, organizational climate and occupational stress in workers who provide services in early childhood. A cross-sectional correlational quantitative study was carried out, using non-probabilistic sampling. To recover the data, the occupational stress questionnaires contained in the technical annex of Resolution 2646 were applied, with the emotional intelligence questionnaire "Trait Meta Mood Scale" (TMSS24) and the Organizational Climate Scale (EDCO) to 150 employees. The information was analyzed with the SPSS statistical package, with statistics that made it possible to establish correlations taking into account the type of variableand the measurement scale. The findings indicate that there is a significant correlation between organizational climate and work stress and, surprisingly, there was a trend that the people who identify the best organizational climate are also those who perceive higher levels of work stress. It is concluded that it is necessary to carry out a primary and secondary prevention program where activities are developed aimed at strengthening the emotional intelligence of workers and reducing stress levels. In future investigations, variables such as performance evaluation, leadership and teamwork should be included

454-468
The Viral marketing: Application and trends

Authors: Pedro Duque-Hurtado, Adrián Toro-Cardona, Dahiana Ramírez-Carvajal, Martin Eugenio Carvajal-Henao

Abstract

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Number of views: 141

The purpose of this document is to explore the intellectual structure of viral marketing, its evolution and research trends. To this end, using scientometric techniques and tools, an analysis of citations was made, based on 188 publications on the subject,from 2000 to 2020, in the Web of Science database. This article identifies three sub-areas that have emerged from the literature. The first one focused on the factors that generate influence in the consumers' decision making, when interacting with the content generated by the company; the second, explores how viral marketing has been enhanced by the advent of social networks; finally, the third one studies the use of influencers as a dynamic element in campaigns of this type. This work explores the intersection between the discipline of marketing and the use of social networks, especially as the latter are an element for the propagation of the messages of companies and consumers.