Jurnal Manajemen & Agribisnis

68

Authors: Arli, Arief Daryanto, dan Dudi S. Hendrawan

The objectives of this study were (1) analyzing the role of parties in the value chain that affect PT XYZ competitiveness, (2) identifying the RPA PT XYZ stakeholders’ key players, (3) analyzing internal and external (IE) factors that affects the competitiveness of RPA PT XYZ , (4) formulating strategic long term objectives and goals to increase the competitiveness of RPA PT XYZ , (5) analyzing strategies’ priorities and alternatives to improve the competitiveness of RPA PT XYZ . The method used in this study was descriptive analysis. The analysis tools used in this study were global value chain, stakeholders’ analysis, internal factor evaluation, external factor evaluation, IE Matrix, SWOT, and quantitative strategic planning matrix. Based on the results of global value chain analysis, stakeholders analysis, internal and external analysis, and the company’s visions and missions, the long term objectives are (a) to provide value added for customers, (b) to maximize business operation’s profit, (c) to increase stakeholders’ welfare, (d) to operate a sustainable business operation. Results on the IE Matrix and the SWOT analysis, the strategies that can be used to achieve the strategic long term objectives and goals are (a) to increase the effectiveness and the efficiencies of the supply chain management; (b) to implement performance evaluation on employees and business partners; (c) to strengthen the company’s image as a high quality domestic chicken-based food producer in Indonesia; (d) to enhance researches and developments; (e) to build strategic alliances with external live chicken suppliers; (f) promote the importance of animal protein consumption to Indonesian society. Three priority strategies resulted from QSPM analysis are create enhancing the effectiveness and efficiency of the supply chain, implementing performance evaluation on employees and business partners, and strengthen the company’s image as a high quality domestic chicken-based food company in Indonesia. Keywords: competitiveness, global value chain, poultry slaughterhouse, PT XYZ

86

Authors: Hendra Wijaya, Bunasor Sanim, Bonar M. Sinaga

The purposes of this study were (1) to analyze the factors that influence partner breeders’ satisfaction, (2) to analyze partner breeders’ satisfaction level and (3) to formulate managerial implications to improve partner breeders’ satisfaction toward the quality of products and services. The analytic tools used were internal gap analysis, external gap analysis, customer satisfaction index, expectation-performance analysis, and modified expectation-performance analysis. The results showed that (a) products’ quality had more influence than service s’ quality, (b) partner breeders were less satisfied with a CSI of 48%, (c) there was a different satisfaction index among the studied strata, where partner breeders, who had followed the earlier partnership, had a better satisfaction index (49%) compared with new ones (47%). The managerial implications to improve the partner breeders’ satisfaction level were related to the schemes on the partnership contract, day old chick, fodder, animals’ medicine, and on-time payment. Keywords: satisfaction, contract farming, broiler, product quality, service quality

108

Authors: Faisal Wahyu Indriantoro, E. Gumbira Sa'id, Purboyo Guritno

The purposes of this study were (1) define problems and solutions of the palm oil production value chain, (2) identify the beneficial sustainable programs of the oil palm production, and (3) formulate sustainable programs in order to increase green quality and green productivity of the oil palm production. The sample was purposely selected by conducting interviews with estate managers, mill managers, and extension workers of PT Hindoli, chairs of the farmers group and chairs of the cooperative board. The collected data were analyzed using analytical hierarchy process. Research results indicated that PT Hindoli’s oil palm production value chain was started from seed suppliers or seed producers, fertilizer suppliers, agriculture tool and machine suppliers, company plantation (nucleus), plasma farmers, mills, exporters, distributors, to retailers. The criteria recommended strategies recommended to implement a sustainable green palm oil production were (1) the production of green ‘nucleus’ FFB, (2) the production of green ‘plasma’ FFB, and (3) the production of green CPO. Keywords: oil palm, value chain, PT Hindoli, sustainable oil palm, plasma farmers

127

Authors: Rita Nurmalina Suryana, Tintin Sarianti, Feryanto

The objectives of this study were (1) to analyze the molasses based bioethanol production in Central Java Province and (2) to analyze the non-financial and financial feasibility of this bioethanol processing activity. To analyze the financial feasibility this study used investment criteria namely net present value, internal rate of return, net benefit-cost ratio, and discounted pay back period while to analyze the changes of cost and benefit in bioethanol manufacturing activity this study used the switching value analysys. The results of this study showed that bioethanol manufacturing activity in Sub-Province of Sukoharjo and Pati were financially feasible and can be considered by investors in selecting similar business. But on The other side, the supply of molasses as the raw material in that location is important, so they need to make partnership with the suppliers. The result for switching value analysis showed that the decreasing of production or price of bioethanol more sensitive than the others (increasing of variable input cost for molasses). There was no negative effect from the production activity because the waste from the bioethanol manufacturing is not hazardous for the surrounding area. Keywords: bioethanol, molasses, feasibility analysis, small industry