Media Education = Mediaobrazovanie

327-335

Authors: Natalia Avdonina, Lidiya Zaitseva, Nikita Kuprikov, Mikhail Kuprikov

In modern society, the issues of media literacy seem to be especially relevant due to the spread of fake information and unverified news. Analysis of the level of media literacy as a competence of future journalists seems to be a promising area of scientific and practical research. This is especially true, since journalists are both authors and consumers of information. Based on the analysis of scientific and pedagogical literature, the concept of media literacy is analyzed. As the main methods, a pedagogical experiment and a mass questionnaire are used. To achieve the goal of the study, the authors conducted a mass questionnaire survey to determine the level of media literacy of the first and fourth year students of the Journalism Training Program at Northern (Arctic) Federal University named after M.V. Lomonosov (Arkhangelsk, Russian Federation). The survey included three parts: media consumption habits, behavior as an author, and media trust. The survey was supplemented by a pedagogical experiment: students were asked to identify fake and real news. Only four of the seven proposed texts and two of the fake news were identified correctly by the students. As a result, the authors came to the conclusion that a special education in the field of journalism and initial experience in the media sphere does not guarantee a high level of media literacy.

342-348

Authors: Irina Chelysheva

The problem of family, family relations and basic family values formation is very essential nowadays. The difficulties and problems of the modern families lie in unreadiness and unwillingness of young people to take the responsibility for the closest people, inability to cope with even slight obstacles in life, provoke a great number of divorces and don’t promote strengthening and saving of the best family traditions characteristic for Russian family relations culture. In the article media educational abilities of schoolchildren’s family values formation in works of Russian cinematograph are displayed. The problem is viewed in the context of modern students’ audience preparation (future teachers, psychologists, youth work organizers) for professional activity with schoolchildren in conditions of media clubs’ activity, work in media studios, school media centres and so on. The basic directions of media educational activity, aimed at modern scholars’ family values formation are based on the complex approach to the analysis of audiovisual media text, including sociocultural context study, basic plot lines characteristics, main and optional characters’ family relations models investigation, composition of comparative characteristics of family happiness principles, manifested in films of different years, study and analysis of professional materials of media critics and media educationalists, devoted to this or that work of cinematograph and so on. In the process of feature films analysis, the main goals of media education are viewed, consisting in self-directed selection, analytical evaluation and media text interpretation realization, and also audiovisual space creative expansion with the purpose of modern schoolchildren’s horizon, creative abilities, critical thinking development.

356-369

Authors: Alexander Fedorov

The analysis of the materials published in Crocodile magazine about Soviet cinema shows that under censorship the magazine often published critical reviews of the entertainment genres films, directors of which were not acclaimed by the officials. In those rather rare cases, when the work of renowned film directors were subjected to feuilleton criticism (for example, Russian souvenir by G. Alexandrov), most likely this had been previously agreed on by authorities. Meanwhile, the unauthorized Crocodile’s attack on the “ideologically correct” Soviet film (the incident with the adventure film Invisible Jan) caused a negative reaction of the authorities and the corresponding reprimand of the magazine’s editorial board. The Crocodile’s choice of films for its satirical arrows was largely random, since very often artistically very weak, but very popular Soviet films remained unnoticed by the magazine, while films which either failed to collect a large box-office, or were of true artistic value, for some reason became the subject of caustic ridicule of Crocodile’s feuilletonists and reviewers. The era of perestroika spared the Crocodile from censorship, which significantly reflected on the topics of magazine feuilletons about Soviet cinema, but at the same time it marked the beginning of the crisis of both the satirical magazine, and the Soviet cinema.

390-438

Authors: Anastasia Levitskaya

An analysis of film studies concepts (in the context of the sociocultural and political situation, etc.) in the existence of the Cinema Art journal during the Thaw (1956–1968) showed that theoretical works on cinematic subjects during this period can be divided into the following types: - theoretical articles written in support of the Resolutions of the Central Committee of the Communist Party on culture (including cinematography), "thaw" trends, but still defending the inviolability of socialist realism, Communist Party in cinematography (A. Anikst, E. Gromov, A. Karaganov, L. Kogan, N. Lebedev, G. Nedoshivin, D. Pisarevsky, V. Razumny, L. Stolovich, V. Tolstykh, E. Weitsman, R. Yurenev, M. Zak, A. Zis and others); - theoretical articles opposing bourgeois influences, contrasting them with communist ideology and class approaches (N. Abramov, V. Bozhovich, S. Ginzburg, I. Katsev, G. Kunitsyn, A. Mikhalevich, V. Murian, G. Nedoshivin, A. Novogrudski, L. Pogozheva, N. Semenov, L. Stolovich, Y. Sher, V. Shcherbina, I. Weisfeld, E. Weitzman, A. Zis, etc.) - theoretical articles devoted mainly to professional problems: an analysis of the theoretical heritage of the classics of Soviet cinema, directing, film dramaturgy, genres, the specifics of television, etc. (S. Asenin, E. Bagirov, J. Bereznitsky, M. Bleiman, S. Freilikh, S. Ginzburg, E. Dobin, I. Dolinsky, L. Kozlov, V. Kolodyazhnaya, A. Macheret, S. Muratov, E. Plazhevsky, M. Romm, A. Svobodin, A. Tarkovsky, A. Vartanov, I. Weisfeld, R. Yurenev, S. Yutkevich, V. Zhdan, etc.); - theoretical articles balancing ideological and professional approaches to cinema (S. Gerasimov, I. Weisfeld, R. Yurenev, etc.); - theoretical articles calling on the authorities to ensure an organizational transformation that would encourage the intensive development of film studies as a science, and the sociology of cinema (N. Lebedev, H. Khersonsky, R. Yurenev). In general, the course toward de-Stalinization taken by Nikita Khrushchev at the 20th Congress of the Soviet Communist Party resulted in a noticeable updating of the content of the Cinema Art journal: its articles contained fewer dogmatic approaches, it generated lively discussion material, and the former harsh criticisms of the "formalistic" theories of S. Eisenstein, L. Kuleshov, V. Pudovkin and D. Vertov were revised. The journal began to actively support the most artistically brilliant Soviet Thaw films. The rude attacks on certain figures of Soviet cinematography that had been characteristic of the journal in the 1930s and 1940s almost completely disappeared. At the same time, our content analysis of the Cinema Art from 1956 to 1968 showed that after N. Khrushchev was ousted from power, support for the "thaw" tendencies in the journal gradually decreased, and a series of articles against the revisionism of socialist ideas and the harmful foreign influence on Soviet filmmakers was published in connection with the Czechoslovak events of 1968. At the same time, the support of a number of artistically significant Soviet films that did not receive notable approval from the authorities and a rather diverse panorama of cinematic life of foreign countries in the pages of the Cinema Art journal eventually led to initiated "from above" strongly critical articles directed against it (in the Ogonyok magazine) and eventually to the removal of the editor-in-chief L. Pogozheva.

448-458

Authors: Boris Misonzhnikov, Alla Teplyashina, Victor Borschenko

The article investigates the process of formation of the conceptual and terminological apparatus of the new segment, whose activities are based on the use of digital information and communication technologies – Internet media, websites, forums, multifunctional web portals, blog platforms, wiki projects, search engines, social networks, audio and video hosts, messengers, service applications, and much more. The research focuses on the problem of digital media terminology in the paradigm of the media education process. It is important to identify the genesis, typology and functioning of the system of terminological usage, and to analyze it in the framework of terminology studies. Considerable attention in this article is paid to the sphere of knowledge of media educators. The concept of "special vocabulary" is considered as a scientific definition. The most important and relevant concepts, representing methodological terminology, are identified. The article reveals the content of the requirements for the terms of new media. The pragmatic requirements, conditioned by the term specific functioning, are singled out; they include the following ones: adaptability, modernity, internationality and euphony of the term. With regard to the problem in question, the aim of text-based professional vocabulary teaching is to develop students' language competence in the context of media education. The study showed that students can successfully complete professional media thesaurus tasks in the classroom. They gain experience by studying professional media language in the Journalism for Schoolchildren unit and by independently producing vocabulary articles on new digital media communication terms.

471-480

Authors: Olga Petrova, Irina Belyakova

The article addresses the issue of media competences of school teachers responsible for managing their schools’ social media accounts, communities, etc. The new types of communication, instant messengers, social networking websites and online learning platforms place modern education in a very special and sensitive environment with a shortened distance between the communicators, danger of personal or classroom information exposure and risks of damaging the reputation of the educational institution. Consequently, school principals and teachers face a problem of acquiring necessary competences in order to advantageously use their school online communities. We surveyed school employees responsible for managing their schools’ virtual accounts and revealed that school teachers do not professionalize their management of social media networks: they neither include it in the sphere of pedagogical competence nor correlate it with journalism. Besides, they feel lack of motivation due to little support from the school administration. We claim that the duty to manage schools’ social media pages should be perceived in the context of the media competence theory and include the ability to collect and process information, produce multimedia content, manage creative teams and form social media communities. This activity should be monitored by school principals and duly rewarded.

491-498

Authors: Nadezhda Semashkina, Ekaterina Khovanova

The article deals with a person as an object of anthropocentric research of corporate media discourse. The researchers identify the structure of the discourse with a person in its center on the example of the print edition of a large Russian manufacturer United Metallurgical Company (OMK, Moscow). The representation of a person (an employee of the enterprise) is propounded within the anthropocentric model: thematization of professional achievements, personal qualities and hobbies; types of media images; visualization elements, language tools, etc. The purpose of authors is to reveal distinctive media images presented on the pages of the corporate print edition. The object of the study is the texts published in the issues of the corporate print edition over the years. The relevance of the research is determined by the importance of a complex study of the anthropocentric model of corporate media discourse as part of reality, reflecting the features of the communicative practices of corporate media of commercial enterprises. The study was based on the traditional method of document analysis, continuous sampling and thematic analysis. Headings, topics, photos, visualization elements and language means of publications were used as units of the analysis. The obtained results allow us to actualize the types of media images within the anthropocentric model, contribute to the study of the specific features of internal communications within a commercial enterprise, allocate a wide range of means of constructing the discourse of a corporate print edition.