Media Education = Mediaobrazovanie

14-23

Authors: Natalya Anashkina, Marianna Shmatko, Sofya Anashkina

The forced transition of institution of learning to distance education during the pandemic stimulated the active introduction of digital technologies in the process of forming students' competencies. For the Russian educational system, which is focused on traditional teaching technologies, this situation has identified a number of problems. The main one is the lack of effective communication in the digital area. The study is devoted to the developing and testing of a new psychological and teaching methodology, that is used for solving the problem of optimization the process of media studies applicants’ communication. The study results are of an intermediate nature and require a longer period of testing of the methodology along with a change of digital technologies used in the course of training. At the same time, the empirical data are of scientific interest and interdisciplinary and can be used in teaching humanitarian and technical disciplines. For the experiment it is chosen an online gaming platform “Minecraft”. It allows to teach applicants to separate themselves as a communicative personality existing in the real world from their digital twin.

36-45

Authors: Alexander Fedorov

Based on the previously developed theoretical model of anti-manipulation media educational activities, the authors of the article analyzed 752 materials connected to Russia published in the Russian language on the Euronews website over the period of 2021. Unlike many Western newspapers, where most materials on the Russian topic contain signs of media manipulation, Euronews is significantly characterized by a much greater balance. The results are drawn that two-thirds of Euronews materials on Russian topics contained objective information that was not accompanied by manipulative techniques. Nevertheless, about a third of Euronews materials to some extent exhibited signs of manipulation and propaganda clichés. In particular, the most common manipulative techniques used by Euronews journalists in their materials associated with Russia, are omission, selectivity and appeal to authority.

55-62

Authors: Vadim Golubev, Alla Teplyashina, Evgenia Abramova, Ildar Ibragimov

At the end of the twentieth century, the mission of the discursive practice of popular science magazines was to draw public attention to environmental issues. The peak of interest in ecology fell on this period: environmental problems in Russia occupied the front pages of newspapers and magazines and featured widely on radio and television. By the mid-2000s, the level of interest in environmental issues had decreased markedly. Environmental issues in popular science magazines gave way to entertainment. Today, many environmental magazines provide tourist information in the format of creolized texts about holiday destinations, a healthy lifestyle, or the life of celebrities. Arguments calling for the preservation of the environment and sustainable lifestyles have been replaced by arguments calling for a life of enjoyment. This paper discusses the concept of a master degree course in argumentation in journalism as illustrated by the evolution of environmental argumentation in the popular science magazine, Vokrug Sveta.

77-87

Authors: Tatyana Kaminskaya, Oksana Erokhina

The article analyzes the possibilities of using specialized digital platforms for both content and financial participation of the addressee in the implementation of media projects and for media education practices are investigated. The successful experience of crowdfunding media in the modern world is associated with digital platforms named Planeta, Boom Starter, The Power of World, and active crowdsourcing is carried out on the digital Service of journalistic inquiries named Pressfeed. During the pandemic, these platforms became objects of research by the authors of the article and educational formats for media students and seminars for regional journalists. Crowdfunding and crowdsourcing in Russia as a collective cooperation of people and civic activity are most effective today in the media sphere. Through such civil complicity, a media community is formed. At the same time, digital platforms make it possible for people without experience in journalistic and expert activities to get involved in the creation of media content, to try their hand at performing tasks from journalists. As a result of the study, key factors that should be taken into account in educational models of crowdfunding and crowdsourcing have been identified. Among them there are: 1) addressing the focus audience of media projects; 2) rewards for participation, including virtual participation, corresponding to the audience's requests; 3) types of motivations of the media accomplice audience: the desire to express a civic position, to be involved in something socially significant, to increase their expertise and make public their personal history. The article describes all these factors with their illustration by examples of media projects and the own expert practice of one of the authors of the article.

97-108

Authors: Anastasia Levitskaya

Applying the anti-manipulation media education model that we have developed, we analyzed 70 articles on Russian topics in French and Swiss newspapers over the period 2018-2021. The findings show that only few of them feature objective information, not accompanied by manipulative techniques. Thus, many of articles in the French-language press contain, to one degree or another, signs of manipulation, bias and propaganda techniques. It is only in the case of the coverage of the Russian political opposition's activities that the article might have a positive key. In particular, it turns out that the most common manipulative techniques used by French-speaking journalists in their articles on the Russian topic are: half-truth/leaving out some information, plain folks, appeal to authority, selection/framing, loaded language aimed at emotional impact rather than relying on the facts' logic.

119-125

Authors: Marina Tselykh, Anastasia Levitskaya

The article is devoted to the analysis of the role of manipulative influences in modern mass communications on the problems of Covid-19 and vaccination against it based on the latest media materials for 2021-2022. It is stated that recently there has been a sharp increase in disinformation about Covid-19 in the media space, which was called by World Health Organization “infodemic”. To navigate in the flow of modern complex information a certain level of media competence is required. Special attention is payed to the analysis of media manipulation influences as a way to develop media competence of future teachers. The problematic question of this article is: How the analysis of media texts about COVID-19 helps to solve the current problems of media education of future teachers. Practical research is based on theoretical model of media competencies’ development of future teachers worked out by A. Fedorov and A. Levitskaya which includes 3 components (diagnostic; content-target; efficiency) and markers of the effectiveness of media educational activities (motivational, contact, informational, technological, evaluative, creative, practical and operational). The results suggest that media education may help to confine misinformation and fakes circulation and thus to prevent serious socio-economic consequences. The following approaches were chosen as research methodological guidelines: basic general scientific approaches (systems theory, structural theory, functional theory); paradigmatic approaches based on generally accepted observations and theories that reveal various aspects of the determination of the social development; instrumental approaches that have an effective algorithm for solving the problems which was set up in this research (polysubjective, or dialogic, comparative and hermeneutic).

136-141

Authors: Indar Dzhendubaev

Indar Dzhendubaev was born on September 8, 1983 in Cherkessk. While still in high school, he was fascinated by movies and drawing comics, but after an unsuccessful attempt to enter the Moscow State University of Design and Technology, he became a student in the psychology department of the Moscow Humanities University. After successfully graduating from the university, he first enrolled in a psychology graduate school, but then went to work in film. At first he worked as an administrator, coordinator and producer of post-production, then as a storyboard artist, and in 2012, at the invitation of director and producer Timur Bekmambetov, he went to Hollywood, where he worked as a storyboard artist and second unit director on Abraham Lincoln: Vampire Hunter. In 2015, Indar Jendubaev made his directorial debut with a feature-length feature film, He’s a Dragon. As a creative producer, art director and creative consultant for visual development of complex staging scenes, he has worked on many major Russian feature projects, including Silver Skates, Invasion, The Last Bogatyr (Part 2 and 3), Fire, Couple from the Future, etc. In this interview, Indar Dzhendubaev talks to film critic Alexander Fedorov about his childhood hobbies and the creative path he has taken over the past twenty years