Synergy

5

Authors: Mădălina ALAMĂ

The following article wants to offer a brief tentative analysis of the impact that the concept of body ideal presented and promoted by different mass media has on the feminine readers from the European cultures. I will not attempt a very clear definition of European cultures here due to the fact that the participants to the surveys I have used come from most European geographical spaces. In this paper European magazines and especially readers can be understood by contrasting them to American readers.

7

Authors: Cristina PRELIPCEANU

As contexts for writing are not always easy to create, especially for students whose future needs in English are difficult to predict,in this article we have chosen to describe simulation as a very efficient and productive method used in business writing activities.

8

Authors: Mariana NICOLAE

The present paper focuses on the use of the concept of leadership in Romania at present claiming that it is a “Western”, possibly American, set of values, attitudes and skills imported in the Romanian situation as a proof of a democratic society and a functional market economy. The present paper explores the role of leadership today, particularly in higher education, looking at the way the American model changed values and attitudes not only in the US, but also in Romania.

8

Authors: Georgeta GHIGA

This article sets out to meet questions about intercultural communication in an increasingly demanding communication environment. It is an account of the evolution of key terms in the field of language training and research and although it does not offer explicit practical input into teaching a language interculturally, it contains information on guidelines and patterns of thought that helped to design the view of language teaching that we share today. The analysis of the evolution of the English language as an international means of communication is meant to raise awareness to the complex problems that teachers of English face when they have to teach intercultural competence and not just language in a restricted sense.

9

Authors: Roxana BÎRSANU

The main drive behind Ezra Pound’s translating efforts was to present the American readership with literary experiences that were remote both in time and in place. The purpose was, on the one hand, to make readers aware of the existence of distinct and distant literatures, and, on the other hand, to revitalize the American literature with the help of the infusion of such foreign and sometimes exotic literary manifestations. An innovator in the field of translation, Pound drew away from the domesticating strategies of the time,which had a tendency to efface and appropriate the difference presented by other literatures, and, acting as a true visible translator, strived to emphasize Otherness with all its mystery and exotic flavour.

9

Authors: Lora CONSTANTINESCU

Fit for Europe – it is the core idea of a unit in a new book for teaching German for Special Purposes (”Mit Deutsch in Europa”/A2-B1). FL-acquisition means linguistic communication patterns and sometimes different cultural perceptions as well as the attribution of (possibly) different meanings. Therefore, the learners should be offered means and opportunities to get insights into what the foreign cultural background holds. It is the aim of this paper to highlight some basic theoretical positions and practical aspects when teaching German to students of Economics on L2-level. The focus lies on the chances/challenges of integrating a “blended choice” of L2-competences, business and intercultural communication skills.

10

Authors: Adriana CHIRIACESCU

In the context of the rapidly changing world order and of globalization, both of them determining subsequent developments, the concept of “national culture” is expected to undergo fundamental changes with spectacular reshaping, but with tensions and contradictions emerging from the nations’ involvement in the new political, administrative and economic bodies, as well. The national identities are expected to be recast,preserving the fundamentals of the individual heritage, but suffering the consequences of new forms of devolution, regionalism and nationalism.

11

Authors: Georgeta GHIGA

This article focuses on a successful attempt of using dialogues produced by students, during various role plays, as a basis for listening activities devised for students with a lower language level. The recorded speaking activity, a simulation of a business meeting, involved well-motivated,upper intermediate students with a good command of spoken English, who produced an interesting dialogue on pollution. This dialogue has later on been used with intermediate level students for practising listening skills and also integrated language skills.

12

Authors: Monica CONDRUZ-BĂCESCU

At present, the world has become a network of social relations and, between its different regions; there is a circulation of directions similar to the circulation of people and goods. In the whole world, this context of integrating in the network cultural practices and experience can be understood to represent a world culture. Certainly, the idea of a global culture was not possible only during global modernity. At the same time with the world development, facilitated by media and contemporary transport means, the circulation of texts (religious, political, literary, scientific ideas) shows a quick acceleration. Political, cultural and religious powers prove to be unable to stay against people circulation and communication development, therefore ideas and opinions. In conclusion, we can state for sure that Romania enters faster and faster in the epoch of culture and civilization mixture, speeches and passions.

15

Authors: Mariana SĂNDULESCU

Managing specialist information represents a central dimension of journalism communication. From a semiotic point of view, the discourse of making this type of information known to the media is laboriously structured in a shuttle process of continuous vacillating from subjective to objective and vice versa. Our study means to identify and analyse these stages through which the written economic and financial information made known to the media is structured in a centripetal way within its internal reference.

15

Authors: Mariana SĂNDULESCU

Managing specialist information represents a central dimension of journalism communication. From a semiotic point of view, the discourse of making this type of information known to the media is laboriously structured in a shuttle process of continuous vacillating from subjective to objective and vice versa. Our study means to identify and analyse these stages through which the written economic and financial information made known to the media is structured in a centripetal way within its internal reference.