Synergy

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Authors: Roxana MARINESCU

This issue of Synergy is dedicated to the two conferences organised in November 2016 by the Faculty of International Business and Economics: Future of Europe and Synergies in Communication, as was Synergy 1/2017. For this issue, we have made a selection of articles presented in the languages and education sections of the two conferences, articles dedicated to interdisciplinary and intercultural education, to literary and cultural studies, as well as to applied linguistics.

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Authors: Miryam DIKO

In context of my master thesis regarding „Kiezdeutsch & Rinkebysvenska. Eine Studie über die multiethnische Jugendsprache und ihre literarische Darstellung in der deutschen und schwedischen Literatur“(„Kiezdeutsch & Rinkebysvenska. A study on multiethnic youth language and its literary representation in the German and Swedish literature)” I have treated and analyzed the aspect of the assessment of new linguistic varieties known as Kiezdeutsch and Rinkebysvenska as a sign of double semilingualism, where I wanted to show that this multiethnic sociolects are not a sign of decay of the language, but a conscious way of speaking of young people. The term of „doppelte Halbsprachigkeit” (double semilingualism) is lately gaining pretty much importance in the open discussions about bilingualism and second language acquisition, although its connotations are often misinterpreted and lead to controversies. The most common is the misconception, which in the meantime already became a myth, that children who grew up speaking two languages develop in the majority of the cases “doppelte Halbsprachigkeit”, meaning that they end up with the incapacity of speaking any of the two languages “correctly”, properly. It must be said though, that there is no objective fundament that can prove this situation, which leads me to another conclusion. It is merely so, that the explication for this vision seems to have to do with a wrong appreciation of languages and language diversity. The phenomenon of “doppelte Halbsprachigkeit” reflects much more a social reality – dispraise and despise of a certain way of using the language – than a real violation of the linguistic rules and conventions of the consecrated grammar and vocabulary of the standard languages. Bilingualism nowadays should not be considered as being a threat or a problem; I would rather describe it as an opportunity, as a chance for the development of a human being and for the success of the intercultural dialogue.

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Authors: Ioana ALBU

Shakespeare's plays abound in remarkable characters who are leaders – Henry V, Macbeth, Richard II, Othello, to mention but a few. His entire work reflects what human nature is about and has been about for the past 400 years since his birth. The portrayal of leaders, be them military leaders, greatest warriors, civilian leaders, effective or ineffective leaders is the true reflection of a true leader of nowadays, wittily depicted in his own language, often used in current politics. Shakespeare's concern with issues of leadership and power all through his career, to the very end, is illustrated by his reflection on various kinds of power. They are memorable characters who leave their mark on readership and present connections with the realities of our world. The present paper is meant to be an analysis of the powerful leaders in Shakespeare's plays and the lessons learnt from their expert mastery of the art of politics, that is highly appreciated by nowadays' actors in world politics.

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Authors: Elite OLSHTAIN

This article describes the development and implementation of an intervention program for at-risk pre-school children from an immigrant community. The program presents a preventive curriculum which aims to reduce some of the risk-factors experienced by such populations when they encounter a western-oriented school in the dominant culture. The intervention is a head-start program intended to be carried out in the child’s home before official kindergarten. This is a tutoring program which recruits high-school students from the same community and trains them to work with the young children in a process of mediating language and literacy activities in the dominant language.

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Authors: Ruxandra CONSTANTINESCU-ȘTEFĂNEL

This article includes a short analysis of the discourse of election posters for local elections in Romania and France. The analysis refers to both images and texts and uses the same methodology as the one applied to the analysis of advertisements. It examines: the name of the candidate and that of his/her party, the slogan, the editorial, the type of discourse (objective or subjective), the speech contract, the speakers, the communication roles and the ethos. In the end, the article presents the voter’s image as seen by the candidates.

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Authors: Danica IGRUTINOVIĆ

This paper will attempt to show how, through an ambiguity of the association of Eros and Thanatos, as either the negative terrible fatality of sex or the positive orgasmic eroticism of death, Shakespeare seems to be deconstructing the usual Neoplatonic dichotomy of pure spirit and prime matter. Both the erotic ascent to henosis and the carnal descent to prime matter lead, ultimately, to nothingness and death. Death is inescapably the end of all desire in both meanings of the phrase: either as the inevitable end of all carnal desire or the desired end itself.

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Authors: Anca GÂŢĂ

This study approaches the teaching and learning process of Romanian as a Second Language (RSL) from a discourse perspective. I suggest practical and methodological answers to the question “What is discourse competence?” by appealing to the modular approach to discourse applied to RSL for the A2, B1, and B2 levels according to the Common European Framework of Reference for Languages. Starting from a single discourse excerpt adapted to a particular level of language study, I suggest reading comprehension, oral and written production, and oral comprehension activities, focusing on situations, referents, linguistic structures evoked or present in a written text.

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Authors: Corina CILIANU-LASCU

The purpose of this article is to prove that the English influence in French and in Romanian in the field of Marketing has the same nature with that experienced by other European languages. What varies from one language to another is the linguistic integration depending on the pre-existing linguistic structure. To prove this idea, we have analysed a corpus comprising all the lexical borrowings from English appearing in several specialized publications and dictionaries in the field of marketing and carried out a survey among professionals from two advertising agencies in Bucharest. This has provided the basis of our socio-terminological and linguistic analysis. First, we have analysed the differences and resemblances between the use of neologistic terms in diverse types of discourse. Then we have undertaken a classification of terms according to semantic, discursive, morpho-syntactic, and orthographic criteria. While there are differences of linguistic policies among the two countries, their marketing terminology features are similar. However, the results of this review confirm a certain acceleration of the borrowings integration into French due to the linguistic planning promoted by France.