Jurnal Sosioteknologi

224-246

Authors: Dr. Ahmad Haldani, M.Sn., Imam Santosa

In the present era the issue of change often conflicts with the issues of identity crises and authenticity. The identity of a person or an artifact is increasingly being questioned about the degree of authenticity. Many problems arise when modernization has now become so common that the choice between traditional-modern and local-global becomes increasingly diffuse. This research will map the correlation between the development of Islam in West Java, especially Bandung City, with the shifting of decoration style and shape of the mosque. This correlation is important to be studied in order to understand the phenomena of shifting shapes and decoration styles (text) associated with the ideas and behaviors of society that produces and uses them (context). Through a synchronous and comparative descriptive methodology with an aesthetic morphology approach, this study aims to map the shifting of roles, shapes, and functions of traditional decoration styles on the architecture of Masjid Agung Bandung in the present era. In addition, this research is to find the roles, forms, and functions of decoration styles that affect or replace it, as well as factors or values that lie behind it. The result of this research shows that the arabesque artificial style of arabesque is the majority compared with the local decoration style. Thus, the roles, forms, and functions of local decoration that has been characteristic of local culture becomes the minority. Another finding is that in every symptom of the adoption of forms and styles, it almost entirely takes the way of imitating or copying, because it only repeats authentic forms and styles in order to preserve the integrity of its associative meaning both in its image, identity, and symbolic meaning . Therefore, decorations that have new forms, identities, and associations are hard to find; The idea of thought can be reflected in addition to the form of behavior, also in the form of shapes and decoration styles of the mosque.

259-273

Authors: Redi Panuju

Salah satu nilai (values) yang ditonjolkan oleh warung kopi (Warkop) adalah fasilitas bebas internet atau sering ditulis free Wafi. Tempat ini dikunjungi orang pada jam jam istirahat atau pulang kerja. Pada hari Jumat petang atau Sabtu dan Minggu, anak anak usia sekolah dasar dan Menengah banyak dijumpai di sama, duduk berkelompok dan memainkan gadgetnya. Tujuan penelitian ini untuk mengetahui perilaku mereka di warung kopi, mulai dari tujuan berkumpul dan konten apa yang diakses. Pendekatan penelitian adalah kualitatif dengan metode observasi dan wawancara mendalam. Data yang diperoleh dianalisis dengan perspektif Sosiologi Komunikasi. Simpulan yang penting anak anak yang mendapat perhatian dari orang tuanya membentuk kelompok yang bertujuan mengakses internet untuk bersenang senang, yakni dengan game online yang relatif sehat. Sementara anak anak yang kurang mendapat perhatian cenderung mempunyai kebabasan mengakses internet sehingga konten yang diakses berpotensi negatif, seperti game yang mengandung pornografi dan bahkan video porno.

288-303

Authors: Robby Firmansyah, Agung Eko Budiwaspada, Agus Sachari

Personal brand merupakan citra yang tertanam di pikiran publik mengenai individu tertentu. Beberapa dekade terakhir, kegiatan personal branding marak digunakan oleh kandidat kampanye politik untuk membentuk citra dirinya di pikiran publik dan diharapkan dapat meningkatkan elektabilitas tersebut pada saat pemilihan. Penelitian ini mengkaji elemen nilai personal brand yang dibentuk melalui proses persepsi visual terhadap media kampanye tahap kedua pemilihan walikota Bandung 2013, Ridwan Kamil. Elemen nilai personal brand yang diteliti berupa citra mengenai hal-hal yang menjadi landasan berpikir dan berperilaku Ridwan Kamil di masyarakat. Penelitian ini menggunakan metode campuran, metode kuantitatif digunakan untuk melihat kecenderungan citra nilai yang terbentuk di dalam pikiran kelompok khalayak pemilih pertama melalui elemen visual media kampanye Ridwan Kamil. Metode kualitatif dengan analisis visual semiotika sosial yang digunakan untuk mendeskripsikan pembentukan citra dari elemen visual media kampanye tahap kedua Ridwan Kamil melalui proses persepsi visual terhadap elemen visual media kampanye Ridwan Kamil. Berdasarkan hasil olah data kuesioner penelitian, citra nilai Ridwan Kamil yang memiliki skor tertinggi berupa citra cinta yang terbentuk melalui elemen visual artwork ikon hati. Citra Ridwan Kamil terbentuk melalui proses persepsi visual audience untuk memaknai elemen visual (stimuli) yang dipengaruhi oleh pengetahuan audience mengenai stimuli yang dilihat dan kemudahan audience untuk menerima informasi yang disampaikan elemen visual untuk dihubungkan dengan sosok Ridwan Kamil.

325-339

Authors: Akhmad Zakaria, Pingkan Aditiawati, Mia Rosmiati

Coffee is an important export commodity for Indonesia, which is able to contribute a sizeable foreign exchange. West Bandung Regency is a regency in West Java province which have significant potential for the development of Arabica coffee commodity. Suntenjaya village, Lembang district is one of the Arabica coffee-producing areas in West Bandung regency. However, there are some obstacles in the development of arabica coffee farming including land resources utilization, harvest and post-harvest, quality and institutional aspects. Therefore, it is necessary to formulate business development strategies that can be applied arabica coffee farmers. Data and information needed were primary data and secondary data. Data were analyzed using SWOT analysis and QSPM. The study concluded that in order to help farmers in developing a business, there are several strategies a priority that can be conducted, that is develop the processing of product, improve technical skills of farming to increase product quality, empowerment of farmer to further improve the business, increasing access to capital, optimize of farming business land, optimizing production capacity and maintain marketing network.