Jurnal Sosioteknologi

5

Authors: Dicky Rezady Munaf

The strategic position of a nation may determine its existence in the world. The position depends on the ability of the nation to interact internationally. The interaction refers to the communication strategy as a transnational non-territorial actor that is dynamic, universal, and non-political substantive. In implementing the communication strategy, higher educations and the institutions of science and technology needs to optimize their competence as intelligence-based institutions to conduct interconnection presenting the synergy of intelligence to communicate science and technology for human beings. Keyword: transnational non-territorial actor, communication strategy, interconnection, science and technology

7

Authors: Rosida Tiurma Manurung

In most of the literatures up to the sixties, we could see how important the role of teachers was. For instance, it was told how a student would rush to take over his teacher’s bike and stuff once he saw the teacher came in to the school. We could read from the literatures of the past where teachers had always the authority that they were highly respected by the students. In the stories, we could frequently encounter a student would do the lawn mowing for his teacher’s sake. Once a student saw a teacher from a distance, he or she would instantly come towards the teacher and greet. On the contrary, in today’s literatures, teachers become the object of fun, intimidation, and even insult. It is terribly ironic. Teachers have lost their authority and credibility. In this particular research, the teacher’s authority is compared. The study uses descriptive-comparative analysis. The data have been taken from the literatures of the 60s and the era of 2000s and collected through the literature review and interviews. It is expected that this study would regain the snuffed out authority of the teachers. The authoritative teachers are ultimately required so that they can lead a more effective and quality teaching and learning process. The authority of the teachers should be inserted to today’s literatures. It is the obligation of the duty of the man of letters to return the teachers to the higher respected human beings. Key words: Teachers’ authority, the literature of the 60s and 2000s, comparative analysis

9

Authors: Tri Sulistyaningtyas

The language used in the advertisements of both printed and electronic mass media is often unsuitable with the grammatical rules of Bahasa Indonesia. Due to the ineffective use of Bahasa Indonesia, the intended message conveyed is not accomplished. The facts show that the advertisements are expressed in simple, contextual, and familiar language to the targeted audience. This condition concerns many people. One of the reasons for the advertisements expressed in such a way is because applying the SPOK rule and effective sentences will result in long and unattractive wording. In every advertisement, a catcher – such as sound, picture, and verbal language — has to be used so that the potential consumers will be directly connected to the product being advertised by listening to, looking at, and reading the catcher. The study shows that those catchers are categorized as locution, illocution, and perlocution. Further, it was found that they belong to the direct and indirect illocution having an assertive function. The wording in the advertisement should represent the intended meaning because some words could be interpreted differently by a certain cultural group of people. Therefore, the choice of words should go well with their language norm. Key words: Advertisement, Language rules, catcher, people‘s language norm

13

Authors: Deddy Mulyana

Communication is used to both spread and develop science and technology. Communication technology can be used as a means of political propaganda, to change a concept, and move resources and an individual from one location to another. Some important values that we have to construct in communication are, among others, honesty (mutual trust) in determining a value system, in researching the cultural system of a community, in modifying information, and in spreading information. The obstacles in implementing a communication in Indonesia are that the Indonesian people have not yet had a blue print of their own cultural values and self concept, and many of them are information illiterate as well as still categorized as low-class or “kroco jiwa” individuals. (2006)