Paradigma piznannya: gumanitarni pytannya

5-21

Authors: T. T. Zhovkovska

The model of consumer behaviour, which takes into account the impact of innovative means on the buyer, has been developed. The psychology of the consumer is influenced by different factors. To find out behavior of the consumer both economic, and psychological knowledge and abilities are necessary. Correlation between the development of social production and the process of quantitative growth and enrichment needs of the society, which provides growth and improvement of social needs with the development of the productive forces and culture, has been determined. The prospect for the development of this direction in science is the creation of theoretical methods of controlling consumer behaviour on the basis of the collaboration of specialists in the sphere of economics, management, marketing, sociology and psychology, which will be used in managerial practice of marketing.

37-50

Authors: N. Boyko

In the early 20-ies in Ukraine, a number of scientific˗research departments were created, since public education institutions were intended only for the training of teachers of schools and employees of social education institutions. They did not have a task to prepare scholars. The article describes the work of the scientific- research department in pedagogy at the Kharkiv Institute of Public Education and analyzes the work of the reflexology section in it. Reorganization of the higher education system significantly influenced the development of science in higher educational institutions, the formation of a new scientific elite, directions and the methods of scientific researches. The scientific-research department in pedagogy became the center of pedagogical thought. All research staff worked in the central pedagogical institutions, methodical committees and journals. The works of the scientists of the department attracted attention and were well known abroad. Among the issues that the reflexology section had to develop, were the following: the study of the mechanisms of behavior of the person, specifically, the study of mechanisms of the motor sphere of the body, the mechanisms of concentration reaction (attention) and hypnoid state. Also, the section planned to work on the questions of "laboratory" and "natural" experiment, problems of organization of the experiment in school.

60-74

Authors: O. Nadutenko

The article analyzes the theoretical and methodological studies on the formation of pupils artistic culture, the content of the artistic culture personality, the peculiarities of the artistic culture formation of pupils by means of musical art, defined integrative capabilities of modern forms and methods of artistic training and education, proven effectiveness and actuality of integrative approach usage in musical training and education. The obstacle in the formation of artistic culture of musical school pupils examined as a set of specific possibilities for musical activities of pupils, conditions for further artistically creative personal development, determining the degree of artistic music development in society, as personal understanding in the sphere of musical taste. The solution of the considered issue can be applied and integrated in the educational system by means of various musical-aesthetic activities with pupils, where knowledge of music and the music itself will be perceived as a spiritual, cultucal value and uniqueness.

92-112

Authors: N. Sukhoviienko

The article analyzes the specifics of the system of training future educators in the field of preschool education to professional activities in the context of inclusive education. Particular attention is paid to the requirements: tasks, principles, competencies, components, stages, conditions and levels of teacher training for working with children in pre-school inclusive education.

122-131

Authors: Dmytriy Orel

The article analyzes the peculiarities and specificity of the educational and scenic method in the genre of circus gymnastics on canvases. It specifies its characteristics, structural parts, techniques and principles for performing certain exercises, combinations, trick parts, scenic representation, as well as safety techniques.