163-170
Carcar Chicharon: A Poten tial for Tourism Impact Studies
Authors: Ian Christian P. Cosido, Cristian John Urtola, Rhea Mae A. Ponce, Reynaldo B. Inocian, Rebecca Leslie J. Cabras
Number of views: 688
This study determines the economic potential of chicharon business in Carcar City, Cebu,
Philippines. It answers these objectives to: (1) check its profile with reference to: capitalization, volume
of products, types of products, marketing, profit and number of workers; (2) ascertain its problems; (3)
assess its economic potential to different stakeholders, namely: business owners, workers, vendors, and
the community; and (4) evaluate its effects to the other sectors of the city.This study used an ethnographic
design with naturalistic observation, interviews of key informants, field notes, and supported with
secondary data. KIs were interviewed through interview guides, during their most convenient time. To
observe ethics, names of KIs and other stakeholders were held confidentially. The findings were validated
through expert triangulation. The chicharon business contributed to Carcar’s small scale industry.
Despite various challenges faced; it continued to grow, contributing to the socio-economic development.
Its potential cascaded to other economic sectors, especially for the city’s viability as a tourism hub. For
further investigation, these are hereby recommended: culture and heritage advocates may continue to
find ways to preserve the city’s centuries old delicacy; adoption of new technologies to make the products
competitive in local and global markets; and follow up studies to sustain the business’ economic
potentiality. Government agencies may continue its present programs to sustain the business; strong
financial assistance; improved environmental sanitations; programs and trainings, efficient machinery to
help the business prosper and make Carcar a potential tourist destination.