Economica

9

Authors: Iurie MALANCEA

This article presents the evolution of the light industry of the Republic of Moldova in the last 15 years, namely the clothing sector, by analyzing the image of the local clothing brands Iuvas, Maicom and Vasconi, reflected by the Net Promoter Score (NPS) indicator. Aiming to create an organizational culture, focused on gaining consumer loyalty and inspiring employees to increase company profitability, the NPS indicator is an effective way of measuring how a company treats the people it interacts with. None of the three brands scored positively in the survey, which shows a considerable increase in marketing efforts. With a negative NPS, a company must invest more resources in marketing activities to acquire new customers, which reduces its competitiveness in the market.

10

Authors: Liubov ARICOVA

The article is devoted to the study and analysis of practical views on the nature of the concept of positioning, highlighting the main features, determining the importance of the positioning process in the formation of the overall marketing strategy of the company. In today's market the winners are those who sets the strategic goals and competes with the use of theoretically justified from a scientific point of view of methods and techniques. The processes that ensure the creation of strong positions in the market are reflected in the methodological recommendations developed by the author for the positioning of the product. The effectiveness of the positioning strategy depends on identifying the correct and accurate target audience, analyzing competitors' organizations and predicting consumer behavior. All this allows to determine the strengths and weaknesses of the enterprise, as well as to find out the public opinion about this enterprise.

10

Authors: Nadejda BOTNARI

Insufficient financial resources, necessary to carry out the educational process with maximum efficiency, are among the numerous problems faced by higher education at the present stage. In this context, especially in the last decade, universities are concerned with identifying alternative sources of funding to those in budgetary funds, which have a temporary character and endanger the predictability and sustainability of training in the institution. The main aspects to be considered in the present article are: a) argumentation of the defining role of higher education institutions in the development of human intellectual potential and the creation of an intelligent society; b) analysis of the higher education evolution and identification of trends c) reflection of the financing mechanism of higher education in the Republic of Moldova. As a result of the study, some considerations are proposed regarding the improvement of the system of indicators for evaluating the performance of higher education institutions included in the new methodology of their financing.

13

Authors: Natalia BANCILA, Nadejda BOTNARI, Vasile LEORDA

Research of the aspects related to risk management presumes multiple complex tools, policies and measures which are a result of management decisions, the quality of which impacts the effectiveness of risk management and subsequently the activity of economic operators, fact that reflects the topicality and the importance of the investigated subject. Thus, it is opportune to research and analyse the most effective risk management methods and techniques applied both on the national, and international level, that would contribute to the decrease, avoidance or risk limitation and would strengthen the economic-financial performance of business. The aim of the research implies achieving such objectives like: identify strengths of risk management methods and practices on the international level; describe the main peculiarities that distinguish the national and international practice in terms of risk management, argue on the need of transposing best practices in terms of effective risk management applied by economic operators on the national level.

15

Authors: Boris CHISTRUGA, Roman CHIRTOAGA

At the current stage of global confrontations between the great powers, the issue of ensuring national economic security has become pressing and absolutely necessary. Starting from strategic interests and the balance of powers at global and regional level, we will try to assess the main economic trends, which will define in perspective the configuration of the external environment, in which the Republic of Moldova will struggle to increase the welfare of its citizens in the coming years. This paper offers a new approach to ensuring the external economic security of a small state, the area of priority economic interests, emphasizing that even at the regional level, there is a reconfiguration of power, which cannot be ignored while examining the ways of economic growth of the Republic of Moldova over a long period of time.

17

Authors: Angela SECRIERU

To a great extent, respecting human rights in the Republic of Moldova is affected by unsatisfactory evolution of public expenditures and the way the latter are managed. The quality of public expenditure management, with an impact on respecting economic, social and cultural rights (ESCR) is evaluated through the prism of basic objectives of public financial management, namely the following: maintaining strict financial discipline, allocating public financial resources in conformity with government’s priorities, efficient provision of public services. The central public administration and local public administrations from the Republic of Moldova are relatively more successful in consolidating fiscal discipline than in providing an efficient use of public expenditure in conformity with strategic priorities. The research argues the positive effect which can be made by improvement of public expenditure management on respecting ESCR in the Republic of Moldova.