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Socio-Psychological Criteria of the Formation of Gender Stereotypes of Appearance
Authors: Oksana M. Shyian, Larysa F. Foster, Tatiana M. Kuzmenko, Larysa V. Yeremenko, Nina P. Liesnichenko
Number of views: 71
The article considers the socio-psychological criteria for the formation of gender stereotypes of appearance.
The priority of the study is implementing a system of criteria for gender stereotypes of appearance, taking into account
the system of socio-psychological factors and gender-oriented forms of prevention of overcoming sexism and
discrimination on the grounds of personality attractiveness. It is substantiated that social evaluation through physical
criteria creates several psychological problems because the "physical self" is an essential component of the "selfconcept" and one of the criteria of self-esteem. It is proved that the properties of gender stereotypes coincide with the
social ones. They are the bearer of emotional and evaluative characteristics, taking into account the group of values
associated with the ambivalence of ideas about another. A methodical approach to the assessment of gender
stereotypes of appearance and personality is proposed, which allows determining the criteria of human well-being, taking
into account discrimination factors, intrapersonal parameters of affective-negative perception of one's appearance and
self-concept, as well as the aesthetic perception of identity. An assessment of socio-psychological factors of gender
stereotypes of appearance, which is based on the methodological provisions of psychoanalysis and humanism, cognitive
paradigm, dispositional theory, cross-cultural approach, and some sociological studies, is carried out. As an experiment
on empirical verification of the stereotypes of appearance, their gender differences, and socio-psychological factors, a
set of methods of psychological diagnosis is used, which allow determining indicators of stereotypes of appearance, selfesteem, and attitude to beauty; socio-psychological criteria for the formation of gender stereotypes of appearance. A
methodology for assessing the criteria for improving the attitude of respondents to their own appearance by determining
the level of self-esteem, satisfaction with appearance, awareness of gender differences in appearance, and the desire to
improve their own appearance in case of discrimination has been developed and implemented.