IMPACT : International Journal of Research in Business Management

9-26

Authors: Pranjal Kumar Chakravarti

ABSTRACT Global liberalization and integration of financial markets has created new investment opportunities, which in turn require the development of new instruments that are more efficient to deal with the increased risk perception. Derivative is the financial instrument, value of which is derived from another financial instrument or underlying security or a basket of securities. Derivatives have various products or variants that play a vital role in the market, like - Forwards, Futures, Options and Swaps etc. Futures are the notional agreement to buy or sale a standard quantity of underlying financial asset on a pre specified date at a price determined in the present. In Indian market context, a wider range of instruments are now available to the investors. The National Stock Exchange of India Limited (NSE) commenced trading in derivatives with the launch of index futures on June 12, 2000. Futures trading in NSE are presently materialized with two underlying financial instruments – (a) Index and (b) Individual Stock. Futures on individual stock or securities were introduced on November 9, 2001. While India’s derivatives markets have grown dramatically since their introduction, they are still in an early development stage. Derivatives trading have been started in Indian stock market with the theme that it would reduce the volatility, which is generally considered as a measurement of risk in the stock market return. Present empirical study is concerned with the comparative study on volatility of some selected stocks in NSE Futures with NSE Spot market segment. This study also aims at indicating some probable reasons for the volatility in respect of security’s return on these selected stocks and finally ends with providing justified recommendations thereon.

41-56

Authors: Shimafarhadi, Alirezaeslambolchi & Erfanalhoseynihamedani

ABSTRACT The aim of sensory branding is to use all the five senses at the same time to create a five-dimensional experience for the consumer. The purpose of the study is to examine the effect of sensory marketing on the brand equity from the customers’ viewpoint in natural drink industry, the case study of today and tomorrow store of Hamadan, Iran.

63-68

Authors: A. K. Makwana& M. D. Gurjar

ABSTRACT Dairying has become an important secondary source of income for more than 15 million rural families and has assumed an important role in providing employment and income generating opportunity for the most vulnerable sections of our population. For millions of small and marginal farmers as well as landless labourers, milk production provides ready cash in hand for fulfilling their daily household requirements. The present study covered all districts HQs of the state and information was collected by using questionnaire. After analyzing the collected data it could be it can be concluded that policies such as- A policy to educate the urban consumers about the harmful effects of loose milk on health., Include this topic in primary school syllabus, allow selling of milk only after processing and packaging,, Strictest punishment for selling loose /adulterated milk/ noncompliance with FSSAI standards, reward /award best Dairy milk union/ dairy plant on the basis of ‘Consumer survey”, and enable consumers by providing a toll-free number / Dairy Mobile app / or other ICT tool to place their issues of non-availability of dairy products in their area, starting a dairy outlet, serious complain about dairy product/dairy plant, should be started.