The primary audience of the journal is the marketing academics and implementers. However, since different disciplines are the concern of the consumer behavior; those doing researches or those interested in the consumer behavior in different disciplines such as anthropology, sociology, psychology, economy, communication, history and education and consumption topics are among the audience of the journal. The indirect audience of the journal can be defined as those in the position of forming social politics and companies, families, education institutions and non-governmental organizations in corporate level.
Journal is indexed by
Tubitak Ulakbim Social Science and Humanities, Open J-Gate, Electronic Journals Library
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