Unique Journal of Business Management Research – UJBMR is an open access journal that publish research analysis and inquiry into issues of importance to the business community. Articles in UJBMR examine emerging trends and concerns in the areas of general management, business law, business ethics and corporate social responsibility, marketing theory and applications, business finance and investment, general business research, business and economics education, production/operations management, organizational behaviour and theory, strategic management policy, social issues and public policy, management organization, statistics and econometrics, personnel and industrial relations, technology and innovation, case studies, and management information systems. The goal of UJBMR is to broaden the knowledge of business professionals and academicians by promoting free access and providing valuable insight to business-related information, research and ideas.