By Named Turkish Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi (HIRE) or By named English International Journal of Public Relations and Advertising Studies is a peer-review, international and academic e- journal. Languages of publish are Turkish and English. Its publishing biannual by İstanbul Commerce University in Turkey since 2018. This journal focus on public relations and advertising studies (Brand Communication, Marketing Communication, digital or traditional public relations and advertising, consumer behaviour, crisis management, social responsibility, reputation, perception management etc).