Business Excellence and Management

5-23

Authors: Cristian VIZITIU, Vlad VĂLEANU, Adrian TANŢĂU, Ruxandra VIZITIU, Mihaela MARIN, Alexandru NISTORESCU

The triggering cause of the present research is given by the high complexity of the interdisciplinary technical projects carried out by means of Systems Engineering (SE) methodology, and implicitly by the well acknowledged needs in the field for more advanced decision making tools to increase the projects efficiency and innovativeness. This study takes into consideration a novel theoretical decision making and knowledge creation diagnosis model for SE, entitled DiagnoSE, which is based on the Cognitive-Emotional and Explicit-Tacit knowledge dyads, for applying it within Romanian aero-space sector, implicitly upon 197 SE decision makers, for contributing to the Romanian SE management efficiency. Based on the principle that distinguishes the first dyad as a mechanism for accessing knowledge from the second dyad, and on numerically quantified pairwise comparisons, there was diagnosed the Romanian aero-space SE professionals’ perceptions on decisions making, and also knowledge creation dynamics within interdisciplinary teams. The quantitative research revealed notably results especially by the high weight of Emotional Criterion with respect to Romanian SE experts’ preferences for accessing their own experiences, and furthermore, by the need for achieving innovations through continuous knowledge spirals. The herein study brings a practical and unique image upon the Romanian interdisciplinary working environment based on SE in the aero-space sector by applying DiagnoSE instrument in order to determine and analyze the decision making and knowledge creation aspects of paramount importance in enhancing the Romanian SE teams’ management, and even furthermore, in providing a basis for other researches regarding SE based working environments in aero-space sectors and not merely.

36-44

Authors: Gabriel MIREA

Many of the companies offer for selling a product line, that is a closely interrelated products group, which operates in a similar manner, there are generally sold to the same customer groups, there are distributed through the same type of distribution channels and ranges between the same price limits, which makes the process for establishing the price strategy to become extremely complex. Throughout this article, I have highlighted the role of the price in the firm's strategy, I have presented some price strategies, commonly used in the product lines, and in the end I have tried to emit a series of predictions on the price strategies under acceleration of the globalization process

5-11

Authors: Elena-Oana CROITORU

Extreme Light Infrastructure - Nuclear Physics Center (ELI-NP) in Bucharest-Magurele is one of the pillars of the international research program ELI-NP, along with other two centers to be developed in Hungary and the Czech Republic. The investment for the development center in Magurele amounts to €356 million and comes from the funds of the Sectoral Operational Programme "Increasing Economic Competitiveness". With ELI-NP there will be done research on ultra-high power lasers, laser-matter interaction and secondary sources of radiation.

28-35

Authors: Florina STEFĂNACHE

Opening a SPA center in the Central Plaza hotel is needed for various reasons: it increases the turnover with at least 25 % compared to a hotel without SPA center; at least 20-25% of hotel customers can be attracted to these services (an important criterion in the choice of hotel by customers); and transformation of the hotel with seasonal activity in "all-seasons" hotel. The market in which S.C. RO COM CENTRAL S.A. is standing is very extensive. Customers are both around the country and abroad. With the opening of the SPA center, the company significantly increases the number of customers and also the accentuated development of the hotel market.

44-53

Authors: Mirela-Ionela PLĂVAN

The purpose of this article is to keep trace of the economic evolution of building materials suppliers from Ramnicu Sarat between 2010 and 2012. More specifically, through this article it was analyzed the financial-economic situation and the future perspectives of the company Noua Tei Com S.R.L. This topic was chosen since building materials trade is the main income source in Ramnicu Sarat, fact which encourages the field expansion through commercial companies’ development within this framework

63-71

Authors: Dragoş Ionuţ IONESCU

This paper presents the positive aspects of the usage of the tableau de bord as a management instrument, being known for having beneficial effects on the efficiency of the managers’ working processes and on the rationalization of the managerial information system. These aspects are highlighted through the creation of the tableau de bord for the general manager of S.C. Turbomecanica S.A

5-21

Authors: Cecilia SILVESTRI

Customer satisfaction is central to strategic management oriented to quality. The quality of products/services generates, in fact, the customer satisfaction. The aim of the research is to demonstrate the existence of a linear dependence between quality and customer satisfaction. The survey tool is the questionnaire and the analysis of the data was used: (1) factor analysis (with the aim of reducing the numerosity of variables without losing their significance), (2) multiple linear regression analysis (with the aim to analyze the relationships between quality and satisfaction), (3) analysis of the residue (with the aim to validate the results). Analysis of the data has proved the existence of a dependency link between quality and customer satisfaction. Quality-oriented firm generates, therefore, greater customer satisfaction. The paper demonstrate the existence of a construct that combines quality and customer satisfaction, widely debated in the scientific community, in relation to the specificity of services.

28-36

Authors: Cristina VLĂSCEANU

The paper wishes to highlight the post-crisis economy consequences and solution and to bring forwards the importance and role of performance management in this current context. After a careful analysis of the specialty literature and of the main and most important views, concerns and opinions regarding these concepts of post-crisis economy, economic policies, and performance management, the conclusion that performance management should be seen as a viable option for dealing with the effects of the global economic crisis, was formulated. The results of the work mainly underline the attention, which needs to be paid to the managerial and organizational performance of companies, since they are the creators of economic growth and development, worldwide.

47-53

Authors: Mihaela Daniela MOCANU

Communication has always represented an important point in the success of any project, regardless of its nature. Therefore, most experts today, turn their attention to find more efficient ways of communication between people. In this context and in the globalization context, virtual teams represent an opportunity for many companies. The purpose of this article is to present the basic aspects of a virtual team, the opportunities of working in a virtual team and some recommendations to streamline the work in such teams.

60-71

Authors: Ion VOROVENCI

The small industry in Romania developed under specific conditions determined by the geographical region and the influence of the neighboring empires: the Ottoman Empire, the Russian Empire and the Austrian Empire. Although at the beginning of the sixteenth century Hungary had been transformed into a Turkish Pashalic, Transylvania retained its autonomy, thus creating favorable conditions for the development of small industries which were organized in guilds. Neither in Moldova nor in Romania did the trade restrictions and dependence on the Ottoman monopoly not lead to the disappearance of the small industries. These experienced a new development under Austrian domination in the eighteenth century in Transylvania and, a century later, Moldavia and Wallachia emerged from the Ottoman domination. This process experienced three stages: dissolution of the Ottoman trade monopoly (1829), the Union between Wallachia and Moldavia in 1859 and the independence of the country achieved in 1877. After the guilds were abolished (1873), the small industry and the big industry, though hit by the Commercial Convention between Romania and Austria-Hungary in 1876 , succeed to develop in the last decades of the nineteenth century

5-23

Authors: Ion VERBONCU

The paperwork aims to identify the most important strengths and weaknesses of the management and, on this basis, to point out some modalities to amplify the viability potential of the car making enterprises. From the perspective of their performances amelioration, the managerial reengineering, promotion of the strategic management, promotion of managerial complex and sophisticated tools, improvement of the organizational and managerial culture parameters, transformation of the managers in decisive factors of the process of achieving excellence in management and business are decisive. There are pointed out the ways of manifestation of the enterprise’s performances and the impact of the managerial modernization modalities toward them.

30-37

Authors: Oana Elena CROITORU, Aurelia STĂNESCU

In this paper we introduce some aspects regarding the globalization and the virtual organization (as a new organizational structuring), asserting the main advantages, disadvantages and relevant characteristics

57-69

Authors: Ahlem NAJAH, Anis JARBOUI

The literature shows that there is a lack of studies concerning the relationship between corporate social responsibility and cost of debt in the French context. To participate in filling this gap, we present this work seeking to investigate the relationship between non-financial disclosure and the cost of debt of 202 big French companies from 2000 to 2010. Results of the empirical study show that there is no explicit relation between the social reporting and the cost of debt but when adding size and age as control variables, this relation tends to be negative.

84-91

Authors: Gabriel MIREA

In the machine building industry it is met a wide variety of operations, and the most machines work after a regular cycle of processing, which generally takes place without the operator intervention, which favours the application of the workplaces poly-servicing system. In the first part of this article I made reference to the cycle of the processing on the machine tools, highlighting the analysis stages of the main aspects of the processing, as well as the determining procedure for the maintenance service cycle of the machine tools. Next I presented the main parameters used to characterize the poly-servicing and aspects of combining the processing operations under the poly-serving system, exemplifying the method of calculating of the optimal number of the machines that can be served by a single operator.

5-18

Authors: Lorena DUDUIALA POPESCU

The modern society is in a constant process of change and development. Changes in the world achieve superior improvements so a new financial asset, larger better. Throughout this paper we presented the defining features of management and future managers and the main problems they face in the new organization. Today, more than ever, the science is science that defeats management, management. The change management role and success of a manager depends on his ability to keep pace with these changes and be a role model for employees, companies are moving toward a more flexible structure, more agile, less hierarchical, so the managers will have to change their role to develop anticipation, adaptability, to think and act globally. All these features are essential for the future manager. Future developments of management can be characterized by the fact that they will cover all areas of economic, social and political, allowing a better understanding and approach to market issues and customer needs. The motivation for choosing this work is in the interest to discover the most effective ways of management in the future, and to identify the main qualities required future manager.

28-40

Authors: Romaniţa Valentina IONESCU, Lucreţia Mariana CONSTANTINESCU

On the saturated market area by the banking service offers, the interest rate isn’t certainly the only factor which determines the customers’ freedom choice between formal and informal because certainly it keeps in touch with the other factors such as the flexibility of loan terms is at stake understanding of the customers’ habits and their expectations that are essential to understand their perception of the banking products quality. This paper aims the banks’ contribution to develop a process of financial inclusion of the target-groups of population based on the social responsibility of banks because, we consider that a sustained financial inclusion can be achieved only when the banks give high quality services focused to the customers’ or clients’ needs. The financial habits complexity of the target-customers and the deep connection between financial practices and codes of society, may promote to a vision about the financial services quality very unconventionally. The evaluation of financial services quality is very complex and the consumers/clients don’t always the same standard of the evaluation criteria, reason for which the banks must find a vector which proves to be the link between the prevention non-quality services and the customers’ satisfaction that determines their loyalty to the bank. Thus the performance on the market become the result of the Quality management implementation-vector that orientates the stakeholders towards client and environment and the mission of the bank as a responsible company will be full attend.

57-64

Authors: Vlad BALANESCU, Paul SOARE

Business Process Management is deemed as a breakthrough solution for the problems affecting organizations in the current taught economic times. Although BPM is approached extensively in the area of research, one can notice a low level of alignment with regards to how it is being viewed, what it represents. With this article we are stressing on the importance of BPM, placing emphasis on its development while also underlying its impact on organizations and best practices with this regard.

71-84

Authors: Georgeta ŞOAVĂ, Mircea RĂDUŢEANU

Customer relationship management is a marketing imperative, derived not only from the need to improve the company‘s financial situation, but of the undeniable advantages of loyalty and a customer base stabilization. Constituting itself as an innovative tool is still subject to varying interpretations as diverse ways of implementation, in the context of new guidelines of sales activity: optic change from the product to potential beneficiaries. Implementation of a system suitable CRM represents a vital problem for a company, who follows to establish longterm consumer relationships with customers. In view of these issues, we made this work, in which I first raised some general aspects on the concept of Customer Relationship Management, main benefits and objectives and then to present the main factors of success in CRM. Putting into practice of the concepts require the use of various instruments and complex most often computerized, so we have reviewed common mistakes in CRM implementations and main IT tools for CRM ,implications of CRM in decision making and products dedicated to CRM. In the end of the work we presented a set of conclusions considering that the customer relationship becomes, in the context of traditional means of promotion depreciation, the main way to strengthen the position of firms on the market, generating the benefits of message transmission efficiency, proximity to target consumers and create a relationship of trust with them.