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COGNITIVE MODEL FOR DIGITALIZING INDICATORS INDIVIDUAL CONSCIOUSNESS OF A CIVILIZED ENTREPRENEUR.
Authors: S. U. Zhanatauov ; A. Agaev

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In The article developed a cognitive model of digitalization of indicators of individual consciousness of a civilized entrepreneur. Quantitative modeling of measured indicators from the “moral and ethical code of a civilized entrepreneur”, their relationships with measured individual indicators of entrepreneurial behavior in the form of a linear combination of subjective variables-meanings from the corresponding developed cognitive model was carried out. The mathematical models for 5 given cognitive meanings of 5 valid variables are 5 y –variables (main components), equal to linear combinations of z – variables with significant “weights”. Using the solution of the separately solved Optimization Problem (OP) as conditionally objective parameters (calculated “weights” crj) for model z-variables, subjective variables-meanings are cognitively determined in the model. Two types of subjective variables were introduced into the model: numerical (y- and z-variables) and semantic (for y- and z-variables). The objective parameters of the model are the calculated “weights” ckj and the weights of the assigned information ?1,…,?5 (?1+…+?n=n, n=6). They are determined from the elements of a pair of matrices (C+nn,?+nn) —the solution of the IP. The eigenvector matrix C + nn, and the eigenvalue matrix ?+nn of the unknown correlation matrix R+nn allow us to model standardized values ??of y- (matrix Ymn) and z-variables (matrix Zmn) for any given value of sample size m>n the values ??of the elements {{c+ij},?+1,…,?+n, where ?+1+…+?+n=n, from the matrices C+nn and ?+nn=diag(+1,…,?+n): (1/m)YTmnYmn=?+nn, Ymn=ZmnC+nn,[(1/m)ZTmnZmn]C+nn=C+nn?+nn, C+TnnC+nn=C+nnC+Tn,=Inn. An example of numerical and cognitive modeling (giving names) of meanings, meaning (yi,zj) for each j-th (out of 6 correlated) z-variable included in the linear a combination of the i-th y-variable, which has one of 5 specified meanings.