In the monography, on the basis of generalization of substantive provisions of the theory and their realization in the Russian
practice of marketing research, dependence between morphological type of the consumer of bank services, its predisposition to return of
the taken loans is convincingly proved. The technique of segmentation of consumers of bank services in morphological type is developed
at carrying out of the analysis about decision-making on delivery of loans and calculation of obligatory reserves, on the basis of
morphological typology («CONTY-method»).
In work the data received as a result of conducted sociological research among townsmen of Rostov-on-Don from January, 27
till January, 29th, 2006 is analysed. The constitution and temperamental electoral types of respondents making general totality are
described. Conclusions are drawn on possibility of development of a situation in Russia as the Ukrainian orange revolution and ways of
counteraction to such development. The purpose of a writing of present article is acquaintance of interested persons in scientific and
political spheres with results of the described research and possibilities of their application.
In work the data received as a result of conducted sociological research among townsmen of Rostov-on-Don from January, 27
till January, 29th, 2006 is analysed. The constitution and temperamental electoral types of respondents making general totality are
described. Conclusions are drawn on possibility of development of a situation in Russia as the Ukrainian orange revolution and ways of
counteraction to such development. The purpose of a writing of present article is acquaintance of interested persons in scientific and
political spheres with results of the described research and possibilities of their application.
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