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Evaluation of communication channels about sexually transmitted infections among Tirana University students
Authors: Lumturi Merkuri, Klodian Rrjepaj, Edmond Dragoti, Pëllumb Pipero
Number of views: 316
Aims: Different communication channels as interpersonal communication, the transmission channels (radio, television, and internet) and printed materials must be considered for influencing knowledge, attitudes and practices about health. Our aim was to assess the communication channels about sexually transmitted infections at Tirana University students in order to identify appropriate channels to deliver healthrelated messages.
Methods: A structured self-administered questionnaire was used to collect information from a representative sample of 557 students, representing 27646 students at Tirana University.
Results: Discussion on issues related to sexuality (including STIs) remains still taboo for young people. Thus, students reported that they have discussed more with peers, 49.9%, followed by partner 31.8%, mother 27.5%, siblings 26.8%, health personnel 13.1%, teachers 12.9%, and fathers 5.2%. The internet was a main source of information of our respondents, reported by 66.4% of them, followed by television (63.7%), newspapers/books/brochures (55.1%), friends (42.7%), teachers (41.5%), parents (41.3%), health personnel (26.9%), partner (23.7%), and social worker/psychologist (14.7%).
Conclusions: Television and internet are the two most followed and preferred media by students and should be used in promot ional campaigns for conveying health messages. Selection of specificmedia, based on the audience and the peak hours, must be considered for delivering health-related key messages.