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Business Segments Establishment and Market Formation Modeling
Authors: Podolchak N. I.
Number of views: 260
The basic modern theories of new markets’ formation and
establishing business have been analyzed. Conceptual apparatus of
market formation processes: new market, new demand, new supply,
new price, new product, and business segment have been clarified.
Based on the research results the classification of new markets has
been developed by outlining the following types: cardinal new
markets, new markets within the existing ones, new markets as a
result of interaction of the existing, and new markets as a result of
the existing markets’ association (by formation mode); natural,
artificial and mixed (by the operation nature); completely new
markets, markets with new elements (by elements of novelty);
monolithic, multisegment (by composition). Models of new
markets’ formation reflecting the essential principles of
organization and functioning rules have also been developed.