Journal of Management Research and Analysis

128-132

Authors: Sumesh Kumar, Komal Sharma.

Summary: The status of women is a vital indicator of the development of any society. Developed societies do not discriminate the citizens based on the gender but the case is opposite in the less developed societies. In India, gender discrimination is a major problem. People prefer male child and indulge in female feticide and infanticide. The present paper highlights some facts related to gender ratio in our country. The paper takes thirty-two Indian states and Union Territories (UTs) to study the relationship between per-capita income and gender ratio. Surprisingly, the states and UTs with high per-capita income have lower gender ratio than the national average and vice-versa. The paper also tries to find out reasons for the negative relation. The five-dimensional approach has been suggested to tackle the problem and emphasis has been given that all the stakeholders should decide their roles and should work together to overcome the social evil.

137-142

Authors: Jayant Sonawalkar, Chandan Maheshkar.

Teachers are using different methods/skills to impart knowledge of their area of study. An effective teacher creates a compatible environment for student learning, as per the academic as well as the needs of the profession. Recent trends in higher education have increased the attention given to the quality of teaching and fulfillment of the skills required by the profession. Like many applied subjects including medicine, surgery, civil engineering and the likes, management is also an area which cannot teach by the books only. Developing a pedagogical framework based on evidence-based teaching is an important step toward achieving teaching objectives, and to give exposure to students to learn the subject matter with its applications in the field. Thus, this study has examined the pedagogical factors and determines the pedagogical practices relevant to teaching management.

147-158

Authors: Ranjita Behera.

This paper highlights the matters on various issues relating to the Tribal’s struggle and their forest rights in Orissa; Problems & Prospects, Forest Policies & Social Protest against it, Forest based Livelihoods, Forest Acts & Management Strategies, Area under forest, Wildlife & Bio-diversity Conservation, Diversion of Forests Land, Livelihood Development, Forest Resources, Rehabilitation and displacement, Tribal & Forest interface and Development of Alternate Livelihood in Orissa after independence. Industrialization through foreign investors inducing displacement of local people may be an issue with which people may not reconcile easily. The offer needs to be made attractive and make the people willing to accept it. Attachment to hearths and homes, community assets and local resources forms a natural bond among the people in a locality. It is a social reality which is woven with the threads of the psycho-social behaviour of the individual and community in a locality for a number of generations. In all matters of development induced mass displacement State intervention may be desirable with utmost care.

167-171

Authors: Ayush Abhay, Pooja Sehgal Tabeck.

Innovation is the main pillar of success for any organization. The fundamental aspect is creativity. The organization that cater to creativity in designing new products are successful in long run .Innovation is important in organization as it gives them a competitive edge over others, can make them proactive in their area and connect with consumers instantly. The paper is the analysis of innovation in packaging system to attract customers. The main aim of the paper is to find the value proposition attached to customer when there is a significant change or a design change in the product. Every organization needs to innovate themselves to survive in the long run. They innovate so that it is beneficial and provides value to customer in terms of convenience and incomes spend. The research paper focuses on FMCG products where there have been several changes in design and packaging for profitability. It also focuses on why some companies succeed while others fail in consumer acceptance parameter. It also focuses on various innovative design in food and consumer goods in the recent years. Finally the paper concludes the importance of innovations for success of the organizations.

178-182

Authors: Rupayan Biswas, Pooja Sehgal Tabeck.

Buzz-marketing is a form of viral marketing technique where mainly word of mouth is used to spread the word about a particular campaign or product by increasing conversation about it within family and other known people through social media. It has become the biggest asset in today's marketing world. The case study is about how a product, a video or an idea go viral and stays for a certain period of time then it fades, and then after a point of time it revives. The case study will look into the reasons why a thing goes viral. There are several reasons to why a product goes viral it can be word of mouth, promotions, advertisement, the case will show which of these affects more. Some of the products or ideas become a brand and stays there for a longer time but some products start with a spark and fade away easily. The case study will also show how global brands are using it to grow and how it is better than traditional marketing.

84-86

Authors: Bhupinder Singh, Amandeep Kaur, Khushpreet Singh Brar.

Information plays a very vital role in the economic and social development of a country. The article is deals with the ‘new approaches of Information Literacy and Learning Styles. Information Literacy (IL) has different meaning to different people and is known by different names: Library Orientation; Bibliographic Instruction; User Education; Information Skills Training. All the forms of IL are closely related to each other but information skills training and information literacy concentrated on cognitive and transferable skills such as problem solving, evaluation and communication skills. This set of abilities is called Information Literacy which is actually the vehicle for autonomous and lifelong learning. Resource based learning is a methodology that allows students to learn from their own confrontation with information resources. Such active learning provides a means by which teachers are able to tailor information resources, learning activities, the location of those activities and expected learning outcomes to the needs and abilities of each child. In developing these abilities, teachers and teacher librarians work cooperatively to combine knowledge of the curriculum, knowledge of individual students' needs and competencies and knowledge of information sources, resources and technologies.

94-100

Authors: Raj Kishor Pradhan.

In a period of Rajiv Gandhi Government was given more emphasized to HRD Departments. So new policy have adopted that continuation education programs empowered to working people. There are no of institutions imparting various courses on distance education mode for upgrade knowledge of peoples. Our primary purpose of the research study is the role of distance educational system and measuring their performance. Here percentile and rank statistical tool has been evaluating the efficiency of distance educational institute. These methods take into account of inputs as (resource reach), outputs as (result) and the process took as (Learning experience) components and calculated their technical efficiency. Technical ability is treated as performance and comparison among them. In this paper twenty-seven distance educational institute chose as their benchmarking performance on purpose to find out their effectiveness. The limitation of our research is considered as a different parameter for improving quality of distance educational institutes. The parameters are likes inputs (resource reaches) and outputs (result) and incorporated as experiment model to calculate a score.

107-111

Authors: Jeffrey E. Jarrett.

We encourage the growth of operations research/ management science theory and methods in the field included in health and medical care for the purpose of continuously improving processes included in this field. By focusing on the growth on data analytics, statistics, applied mathematics, computer methods including machine learning of artificial intelligence, the future of health cared methods will change in a positive manner. The development of computerized methods to and the growth of data systems produced ample materials for artificial intelligence to develop and to bring physician assistance programs to enable better, quicker and more analytical programs to better health and medical care. This includes applications in intensive care as well as diagnostic therapies. We focus on examples in the use of the promising developments in the quality and continuous improvement in process control where there are great possibilities of change in both medical applications as well as improve the management of hospital and other medical facilities.

117-122

Authors: Jovita Sherin George, K.N. Jayakumar.

Environmental degradation and depletion of natural resources has created havoc to the nature. Human beings exploited the environment for their personal motives. The destruction created to the environment is irrevocable. But still, protecting it from further damage is very essential for the survival of human and other species on Earth. Exploitation of the nature is beyond the endurance now. People have gradually realised the relevance of the nature and it’s retaliation against senseless exploitation. Now it is the time to pay off for what humans have done. Human greed through Industrial exploitation results in plundering of the natural resources and creating awareness among employees to engage in green behaviour can mitigate the environmental problem. Employee engagement is crucial for retaining productive employees in an organization and there are different types of it. Employee Green Behaviour (EGB) is the pro environmental behaviour that the employees engage in. This is one of the several methods in which environment could be protected. The research method used in the present EGB analysis is exploratory in nature. This paper explores the significance of employee green behaviour which plays a major role in protecting the environment. Also, it analyses the benefits of green behaviour for the employees as well as the environment.

35-50

Authors: R. Ganapathi.

Customers need friendly approach under the competitive world while rendering services to them. In the case service sector, it should find many innovative services in order to attract and retain them in the long run. In the public sector banks are established in order to render service to the public irrespective of considering age, gender, community, religion, education, occupation and the like. Rate of interest is common to everybody except senior citizens. Hence there is a need of close and smooth relationship with the all types of customers. In this context, the public sector banks are functioning and follow the traditional customer relationship management practices in rural areas and follow many innovative customer relationship management practices in urban areas. By keeping this view in mind, there researchers has conducted a study to find out the Customer Relationship Management (CRM) practices followed by the public sector banks in Coimbatore City. The present study covers the awareness of customers about the CRM practices of public sector banks, the factors influencing to select public sector banks by the customers and the opinion and experience of customers towards the CRM practices developed by the public sector banks.

56-62

Authors: Krunal K. Bhuva, KJ Thankachan.

This study investigates week of the day (DOW) irregularity in the NIFTY and stocks of Auto Mobile sector. The authors have used regression model to study the effect and t-test for testing the hypothesis. The study shows that the day of the week effect is present in both return of auto sector and volatility of the sector. The uppermost and lower returns are experimental on two days that is (Wednesday and Tuesday) on Nifty stock and Thursday and Monday respectively in auto sector. The uppermost and lower volatility are observed on Tuesday and Friday on Nifty stocks and Wednesday and Tuesday on auto sector. These relations and trend can prove to be of great importance in making the decision of trading on particular calendar day in the market

69-73

Authors: Krunal Kishorchandra Bhuva, Yesha B. Mankad, Payal B. Bhatt.

Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. The FMCG sector in India is at present, the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015. The CAPM model assumes that the variance of returns is an adequate measurement of risk. This would be implied by the assumption that returns are normally distributed, or indeed are distributed in any two-parameter way, but for general return distributions other risk measures (like coherent risk measures) will reflect the active and potential shareholders' preferences more adequately. To test the results statistical correlation analysis was done to show the significant relationship between CAPM return and actual return and risk associated with market beta and CAPM beta.

1-3

Authors: SP Dhandayuthapani, S. Vishnupriya.

The study about the concept of demonetization and its impact. After demonetization the economy had affected the different sectors mainly, retail, stock markets, E-commerce, financial inclusion, Gold market etc. Demonetization has the positive impact of the economy. To control the black money and inflation rate it came into effect. The paper describes that demonetization affect the current economy but in future it makes the Indian economy as a digital economy and people give more importance to buy and sell the product through online.

13-22

Authors: R. Ganapathi.

Teaching is considered as the noble profession irrespective of the position, branch of study and the institution where they work. The teachers who are working in Government educational institution and government aided institutions lead their life peacefully and make development to them and their family members in a planned way because they get all the benefits of the government as their salary is fixed by the government. Further they have unions which always work for the welfare of the members (teaching faculties). Now-a-days in teaching line the government offers high package to even the primary school teachers. If we consider the salary of government college and government aided college, it is too high because in no their government sector this much salary is not provided. Hence with the high salary scale fixed by the government they enjoy their life peacefully with high prosperity. Further their work load is very normal. They do not have job security and also the lecturer who are working in self financing colleges face number of problems in their work place. They are given consolidate pay per month with out any norms for calculating their basic pay their scale is fixed by the management. Further they are forced to do the clerical work when they are preparing for the class. They do not have job security. Due to the privatization policy many private institution have been given permission to start self financing colleges both arts and science and also the engineering colleges. As Coimbatore is familiar for its development both in industries and also in education in this districts nearly 200 self financing institutions functioning well. But the status of faculty members in all colleges is similar in many aspects. They are tortured and given more workload. Only limited colleges the faculty members are paid considerable amount of salary. In all other colleges they are paid with low scale consolidate. Hence their economic condition is going decreasing due to the hike of prices for all the domestic materials like, milk and other house hold materials. Someone should take initiatives to bring the betterment to the lives of 1000 of faculty members working in self financing colleges of Coimbatore district. Otherwise in future the teaching profession will be considered as troubled profession for the faculty members working in self financing colleges. Further their standard of living can not be improved. By keeping the above views in mind the researcher selected the topic “Job satisfaction of arts and college faculty members in Coimbatore city with reference to self financing colleges”. In this article the researcher will analyze the real issues prevailing in self-financing colleges of Coimbatore and find the causes for the issues and also the proper suggestions to solve the issues of the faculty members working in arts and science colleges of Coimbatore.

30-34

Authors: Kriti Bardhan Gupta, Lok Bardhan Gupta.

Agriculture and agribusiness are the engine of growth in India. The present study initially discusses the suitability of Policy Analysis Matrix (PAM) approach to identify the comparative and competitive advantage of an agribusiness for investigating its long term sustainability from both financial as well as economic perspective for promoting agripreneurship in the country. To test the suitability of the approach in real life, actual data was collected from three highly diversified sugar mills located in Maharashtra and Uttar Pradesh. The data was used to explore the financial and economic viability of not only the main activities of the firms i.e., sugar producing, but also the downstream business activities of these firms like distillery, paper manufacturing and chemical production. The study confirms the importance of the suggested approach in identifying the opportunities lying in the main and secondary downstream processing activities of the firm. The test of sustainability of the main and downstream processing activities at the firm level from financial and economic perspectives would help in suggesting the agripreneurs whether they should undertake the selected business activities or not. The study finally suggests performing sensitivity analysis to judge the robustness of the result within a reasonable range of important parameters, which may have large impacts on the result.

101-109

Authors: Hiren J. Patel, Rajdev Paras

Purpose: The Current study aimed to exploratory investigation about knowledge, attitude and priority of medical practitioner towards generic medicines in Vadodara Methodology: The author analyzed data collected from 73 respondents and used exploratory factor analysis to extract the factors. Exploratory research design is used with convenience sampling for data collection Findings: Various variables related to knowledge, attitude, priority and patient’s financial condition were selected for exploratory factor analysis. The results indicate that total 4 factors have been extracted from the listed variables i.e. attitude, patient’s economical condition, perceived knowledge, legal aspect. Research Limitation and implication: The study is limited because it did not include survey and respondents from other cities of the state. The results are applicable to this segment only, the results depicts that perceived quality of medical practitioners towards generic medicine is negative. Originality/value: There is limited research to examine medical practitioners perception, knowledge, attitude and perception towards generic medicine, perceived quality of medical practitioners towards generic medicines has not been examined.

122-125

Authors: Jayant Sonwalkar, Tarika Nandedkar

Women empowerment is an ongoing phenomenon in India since independence and has taken various steps to do so. Time passed on and issues have taken new shape and definition. Today, challenges are still there before women but their name and configuration is different. The present study is an attempt to identify and study the potential issues before women entrepreneurship. The study found four major issues viz. socio-cultural issues, economic issues, interpersonal issues and family issues which are the major constraints to women empowerment and specifically to women entrepreneurship. Further each of the challenge has various variables into it which gives more detail about the threat. The study at the conclusion concluded that these issues are diluting its intensity as the positive efforts have been taken by individuals and the government at large. Also in the near future women will be free from all their obstacles at home, at society and at the nation at large.

131-135

Authors: Ashok Panigrahi

E- Marketing, which is also called internet marketing, involves use of interactive, virtual spaces for the sake of promoting and selling goods and services. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. It is simply the use of electronic communication technologies more specifically the internet for the sale of goods or services. When e-marketing strategies implemented correctly, the return on investment (ROI) from e-marketing can far exceed that of traditional marketing strategies. E-marketing has several benefits like global reach, lower marketing cost, gives measurable results, personalization, easy to update information, more attractive, save paper, provides good conversation. It has also several disadvantages like technology dependence, privacy, security, continuous update. There are several methods of e-marketing like search engine marketing, e-mail marketing, e-prescription, viral marketing, direct to consumer advertising. All methods have several advantages and disadvantages and selection of method depends on the technology available with organization, cost of method, privacy requirement and other factors. Here we have discussed some of methods of e-marketing and when it is used, how it is different from other and how these methods can be useful to improve the marketing. We have also studied how e-marketing plays a vital role in health and pharmaceutical sector

145-153

Authors: Sandeep Hegde

“Disruption” as a: to break apart b: to throw into disorder. Clayton M. Christensen (1997) describes an innovator's dilemma, which concerns the adoption of technologies so new and dramatically different they are characterized as disruptive technologies. Christensen and Mark W. Johnson had described the dynamics of "business model innovation" in the Harvard Business Review 2008 article "Reinventing Your Business Model".[1] The above concept of “Disruption” is applicable to all processes of the organization and specifically to those processes that concern its “People”. In the early 2000’s HRD department emerged as a business enabler. HRD Dept became a catalyst in the organizational change management initiatives. The impetus of the HRD dept was in transitioning of organization’s culture and developing a strong transformational leadership in the organization. This paper addresses this contemporary theme of HR Systems and Processes being aligned to the Organizational Strategy using HR Audit as one of the effective tools to manage this transition at workplace