Revista de Administração Contemporânea

7

Authors: Luiz Antonio Joia

Objectives: nearly 50% of people in developing countries suffer from extreme poverty. Consequently, a debate has emerged about the potential of ICT to improve socio-economic conditions prevailing in impoverished nations. This discussion has given rise to a burgeoning field of research known as ICT for development (ICT4D). However, most academics in the ICT4D arena do not come from developing countries, nor do they reside in these regions — the main beneficiaries of ICT4D initiatives. This is the case of Brazil, a country characterized by significant socioeconomic disparities, where this field of study has aroused little interest among the scientific community and thus continues to be largely under-researched. Thus, the objective of this paper is to make sense of that phenomenon. Provocations: as most of the ICT4D knowledge base has been generated either by academics who are not originally from developing countries or by academics native to developing countries who currently reside in developed countries, a provocation can be made, namely, considering that ICT4D initiatives can improve the quality of life of people, why haven’t Brazilian scholars prioritized research in this area? Conclusion: as a provocative paper, our main objective is to debate on the aforementioned issue. For this, we should listen to the Brazilian Academy of Management — mainly the academics of the ANPAD’s Information Management division — to address and solve this puzzle, so that ICT4D research in Brazil can be encouraged with a view to causing a real impact on our society

14

Authors: Maria Clara de Oliveira Leite, Letícia Dias Fantinel

Objective: this essay problematizes destructive organizational practices that produce and perpetuate spaces in ruins. Drawing from the practices of the mining industry in Brazil, exemplified by the rupture of the Fundão dam (MG), we theorize about the contributions of multispecies approaches to Administration. Thesis: we propose, through dialogues between organizational studies and multispecies studies, the concept of a multispecies organizing of space that transcends exclusively human relations. We consider space as both product and process in everyday organizational life, yet we highlight the limitations of the human-centric focus in the literature. We conceptualize spacing as a non-human production of practices entangling humans and actors composing environments and various species of plants, animals, fungi, and other forms of existence. Thus, we challenge a hegemonic view in the field, underscoring the importance of a more inclusive and ethical approach to spatial and organizational practices. Conclusions: we rethink social and organizational dynamics, emphasizing not only mining activity but other corporate practices through a spatialized and more-than-human perspective. The essay contributes ontologically by making visible the agency of other living beings in organizational processes and practices, methodologically by decentering the human in research, and politically by analyzing asymmetric power relations. Such contributions enable the promotion of a broader and more responsible understanding of the complex relations between humans and non-humans in organizational contexts

12

Authors: Erika Mirian Nogas, Angela Cristiane Santos Póvoa, Wesley Pech

Objective: we analyzed decision-making under stress by manipulating salivary cortisol levels. Theoretical background: literature dedicated to the relationship between stress and decision-making is still inconclusive. Studies have found that when dealing with stressful decisions, people will respond with a greater propensity for opportunistic behavior. However, stress might also decrease the potential for deception when the decision requires strategic/analytical responses. Method: we implemented a laboratory experiment using the ultimatum game with asymmetric information, in which only the first mover was fully informed about the size of the endowment. Our experiment compared the decisions of subjects who received a stress stimulus from an adapted Trier social stress test for groups (TSST-G) protocol with a control group. Results: we found that under stress, proposers transferred more to responders. In contrast, non-stressed players were more likely to take advantage of information asymmetry by choosing lower strategic offers, which is consistent with the so-called ‘hide behind a small cake’ effect. Regression analysis also indicated that larger offers are not necessarily associated with increased prosocial motives since stressed proposers became more confident about the responder’s ability to guess the true endowment, which decreased their incentive to take advantage of the aforementioned effect. Conclusions: one possible effect of stress could be an increase in risk perception, decreasing the ability to make strategic decisions. The stressful condition might have rendered our participants less capable of realizing the ‘hide behind a small cake’ potential of the game, leading them to make more conservative offers when compared to the control group.

15

Authors: Eliana Pires Conde, Bruno Felix, Nadia Cardoso Moreira

Objective: the aim of this paper was to understand how self-employed workers, more specifically app workers, co-construct their identities at work. Theoretical framework: social identity theory. Method: we used the grounded theory method, through 40 interviews conducted with Brazilian independent app workers. Results: our model presents the following propositions: (1) there is an association between identity management and structured environment, not necessarily formal environment; (2) when there is a collectivity, a feeling of belonging through the more stable relationships between groups and individuals, there is an easier construction of the self; (3) the insertion of the worker in the groups provide a reduction of anxiety for the identity construction and increase motivation and security; (4) it is of the initiative of the app workers themselves the creation of the groups that converge to a personalized belonging – group identity and a precarious belonging – individual identity. Conclusions: the collective constructed by independent application workers comes from an integration whose initiative comes from the workers themselves, at first with a productive purpose, but consequently being a source of facilitators for the construction of an identity.

15

Authors: Everton Luiz Candido Luiz, Gustavo Abib, Varlei Gomes de Oliveira

Objective: the option to enter into a contract for goods and services has been used by the public sector since ancient times, and to improve the productivity of these contracts, the actors involved have resorted to different forms of incentives. In Brazil, the only form of incentive formally admitted is a sanction, but empirical evidence suggests that some types of breaches of contracts have been overcome through negotiation. We intended to identify which factors influence management’s (in)tolerance regarding misconduct in the execution of government contracts/purchases. Methods: this was based on multiple case studies, the authors’ reflexivity, and abductive logic for the analysis of interviews with experts in the area, analysis of publications in official journals, internet information, and internal documents in 14 government institutions. Results: we present a list of factors that are (in)tolerable by the administration in managing contracts/purchases and their underlying reasons. As a theoretical contribution, this study expands the existing public administration literature by including, innovatively, tolerance theory and misconduct and relating them to administrative contract management. Conclusions: having as foremost concern to improve the productivity of administrative contracts, this study clarifies that tolerating can be legitimate and offers measures that can be taken to inhibit the occurrence of misconduct in government procurement and contracting, based on the recommendations of the servants involved in the management of administrative contracts. Still, a research agenda makes proposals for analysis of new factors and explanations eventually not captured in this study.

18

Authors: Fernanda Filgueiras Sauerbronn, João Paulo Resende de Lima, Alexandre Faria

Objective: to reflexively understand how management and accounting decolonial academics in the Global South perceive and respond to the decolonizing curriculum agenda created in the Atlantic North within the hyper-contra-revolutionary context of the COVID-19 pandemic. Theoretical approach: we embrace a decolonizing-recolonizing perspective that challenges reaffirms theory/practice and North/South binarisms that we internalize. Method: we embrace action research based on self-criticism and reflexivity to address the experiences of privileged decolonial scholars. Results: our findings reveal important aspects related to decolonizing-recolonizing dynamics that are occurring in bodies, contexts, and academic spaces. Conclusions: our study reveals that decolonizing the management and accounting curriculum in the South is permeated by difficulties for theoretical delinking, which trigger tensions about the constitution of personal/collective being, the mobilization of intellectual/practical activism, the creation of forms of engagement internal/ external to the academy, transcending the competitive/solidaristic academic action model; the construction of knowledge in extractivist/non-extractivist forms; and the materialization of pluriversal knowledge in academic/nonacademic products. We hope to encourage everyday decolonizing-recolonizing management and accounting education that goes beyond the North/South binarism and curricular reforms led by the counter-revolutionary neoliberal university and its Eurocentric business schools.

5

Authors: Maria José Tonelli

In this provocation, I consider some data from history and classic feminist concepts to support the argument that everything changes to continue as it is. This provocation proposes a reflection on the difficulties faced by women in daily life, both at home and at work. We argue that when entering the labor market, women did not change the organizational structures and they end up reproducing the male hierarchical models. In addition, care work, offered in private life, also remains under the responsibility of women, which has intensified the double working day. Women are exhausted because there has not been a radical transformation in the ways of organizing organizations, private life, society, and the self itself.

7

Authors: Megg Rayara Gomes de Oliveira

In this article I discuss the exhaustion experienced by transvestites and/or transsexual women, black and white, in the Brazilian educational system. I also discuss the concept of Immune Device developed by the Chinese philosopher Byung-Chul Han (2015) trying to understand to what extent it impacts or not the school routine of transvestites and/or transsexual women, black and white. To carry out this discussion, I resort to the (auto)biographical method developed by the white cis gay researcher Marcio Caetano (2016) for agreeing that personal and professional experiences, even if produced in specific and individualized contexts, are relational and can be connected/compared with the narrations of other life stories. Thus, adopting a life trajectory combined with a cultural, post-structuralist perspective, with feminist, transfeminist and ethnic-racial and gender relations studies, as well as with the intersectionality concept proposed by the black American jurist Kimberlé Krenshaw (2002. No category discussed here is treated as something static, fixed, crystallized, in explicit opposition to the essentialist views that generalize existences and disregard the multiple processes that involve them.

12

Authors: Fernanda de Aguiar Zanola

Objective: this reader reflects on the exhaustion of being an outsider within a postgraduate Administration program. Theoretical approach: I also incorporate dialogue with black feminist thinkers to explore the intertwined intersections in autobiographical narratives. I highlight the concept of outsider whitin to reflect experiences of less privileged groups, who come up against paradigms established by a more influential community of insiders. In this movement, I shatter images that produce apathetic identities, enabling them to position themselves in the face of social dynamics. Method: to do this, I use Conceição Evaristo's theoretical operator Escrevivência to revisit memories and reveal, through a transactional dialogue, productions located in the knowledge of black women. Results: in addition, I instigate reflections, acceptance, and representation of all peoples, addressing not only personal drama but also community history. Conclusions: finally, through a utopian effort, I articulate possible ways for postgraduate courses in Administration to break through the barriers experienced and raise the potential for those willing to contribute to the country's social, scientific, and theoretical development.

17

Authors: Camilla Fernandes, Mariane Lemos Lourenço

Objective: analyze the identity constitution of women who have entered politics in Brazil, in the face of a scenario of micro and macroaggressions. Theoretical approach: identity theory, in which identity is defined as a self-reflexive concept that allows individuals to know and understand themselves in the midst of cultural, social, and organizational specificities. Method: basic qualitative study carried out with assistance of semistructured interviews content analysis. Results: the main results showed that the identity of women active in politics is gradually formed; however, this construction is permeated by attempts of invalidations since the intention of candidacy. The invalidations through microaggressions permeate the organizational context and, because they are present on a larger scale, they highlight what is pointed out as macroaggressions. Conclusions: this study contributes to the literature by proposing the concept of macroaggressions. In practical terms, this study brings as a contribution a discussion focused on SDG 5 and the need for a greater female insertion in Brazilian political organizations.

16

Authors: Isadora Gasparin, Luiz Antonio Slongo

Objective: creating omnichannel strategies requires understanding how customers use multiple channels in their journeys. Yet the customer experience in this environment is under-researched, hindering the development of strategic guidelines and the progress of omnichannel theory. This article offers an overview of the omnichannel literature and reflects on the knowledge produced from the customer’s perspective. Theoretical approach: we base our analysis on customer experience and customer journey research. Method: using content analysis, we critically review 29 studies on omnichannel customers. Results: the focus on the customer experience within one firm’s offline and online stores during the prepurchase and purchase stages leads to a limited picture of journeys involving touchpoints within and outside the firm’s control. To address this myopia, we call for a consumer perspective that moves away from the relationship with a single firm to emphasize that consumers interact with various actors to achieve not only purchase objectives but also higher-order goals (e.g., well-being). Conclusions: through a consumer perspective, we outline research paths for generating consumer insights. The agenda contributes to fostering omnichannel marketing as a consumer-based strategy that is sensitive to contemporary consumer and societal issues.

18

Authors: Giuliana Isabella, Andressa Freitas de Melo, Marcela Carvalho Gonzalez

Objective: this research aims to identify the key characteristics that influence viewers to watch and share ads. Theoretical approach: by exploring both technical and subjective attributes, this study provides valuable insights for advertisers to enhance their video performance. It farsighted to study the attributes that motivate the sharing video ads behavior using the characteristics present in the videos altogether. Method: the research employed a multi-method approach. The qualitative study analyzed 35 YouTube ads to identify potential attributes for evoking sharing behavior. Subsequently, an experimental study was conducted based on the derived qualitative propositions. Result: the propositions produced the attributes: narrative, purpose, interaction, real characters, celebrities, technical themes, humor, and market. With them, we formed 16 bundles, converted into ad visual scripts analyzed by a conjoint. Conclusions: the study highlighted that congruency of service announcements from service companies, addressing real problems with non-technical themes, have the highest potential for sharing, while ads focusing on technical topics with elements of humor performed poorly. This research sheds light on the discussion of two goals established by the United Nations — SDG 9 and SDG 12, providing valuable insights for advertisers.

22

Authors: Mikaela Daiane Prestes Floriano, Andressa Hennig Silva

Objective: to develop and test a model that explains the motivations for the behavior of disclosing the consumption of experiences on social media, considering the effect of materialism. Theoretical approach: the reasons given by the literature for the use of social media and materialism are adopted to understand the increasingly popular behavior of disclosing experiential consumption. Method: the study is based on a sequential mixed methods approach. First, a qualitative study was carried out with social media users. Subsequently, conceptual models were tested by PLS-SEM. Results: the conspicuous consumption online refers to the final construct of the explanatory model of the behavior of disclosing the experiential consumption in social media. The dissemination of experiences is used to build a positive identity and for the creation interpersonal relationships. From the conceptual models analyzed, it is admitted that materialism can play different roles in the explanatory model of the behavior of disclosing the consumption of experiences in social media. Conclusions: when verifying the conspicuity in consumption and exposition of experiences, it is assumed that consumers are focusing more on symbolic meanings than on satisfying psychological needs when adhering to experiential consumption.

6

Authors: Orleans Silva Martins

The impact that research has on society cannot be measured just by the amount of attention (citations) that it receives. High-impact research is relevant to society and is helpful to strengthen or modify its practices. However, decision-makers have to address society’s demands and participate in the knowledge construction process, primarily through the proper use of scientific findings. Thus, the approximation between theory and practice is essential for the research to be relevant,. In this context, I propose a reflection on research relevance and its connection with practice in the corporate world. It is noteworthy that, despite extensive studies in the fields of management, corporate governance, and sustainability practices, we continue to face frequent corporate scandals. So, where is the flaw in this process?

15

Authors: Ana Paula Pereira dos Passos, Eleandra Maria Prigol Meneghini, Jeferson Lana, Rosilene Marcon

This case aims to promote a reflection on the teaching case writing process and directions for applying the method. In 2020, João Luiz Marinho, a doctoral candidate in Administration at the University of Learning (UNIAPRE), was challenged by Professor Fernando to write his first teaching case for application in the Organizational Strategies discipline, of which he was an intern in teaching. However, many questions about the construction and application of teaching cases probed João’s thoughts, since he had no previous experience with the method, he had little practice in teaching, and the migration of classes to the online mode was very new. Thus, the proposal is to make students put themselves in João’s place, in order to provide a debate on the writing and application of a case for online teaching. It is suggested that it be applied in lato sensu and stricto sensu graduate courses in Administration in the disciplines of Methodology and Teaching Cases.

18

Authors: Cecília Souto Maior, Danielle Mantovani

Objective: in response to the growing importance of environmental issues, more and more consumers are adopting a sustainable lifestyle. Therefore, it is important to understand the judgments and perceptions consumers form about the different possibilities of being sustainable. This study aims to investigate how consumers’ inferences about (non)monetary sustainable actions impact the judgments about the contribution of this action and about the actor responsible for the sustainable action. Theoretical framework: based on the costly signaling theory, this research investigates how consumers form judgments about (non)monetary sustainable actions. Method: Study 1 was a single factor (sustainable action: non-monetary vs. monetary) between-subjects design. Study 2 employed a 2 (sustainable action: non-monetary vs. monetary) by 2 (cost intensity: high vs. low costs) between-subjects design. In both studies, participants completed scales that measured the perceived environmental contribution of the action, the moral elevation of the actor performing the sustainable action, morality, and socioeconomic status. Results: consumers form more positive perceptions about non-monetary (vs. monetary) sustainable actions, making more positive inferences about environmental contribution and moral elevation. There is also evidence that morality shapes this effect. Given the actor’s self-investment imputed in a non-monetary action, these individuals are perceived as signaling more morality than those buying a sustainable product. Conclusions: although past research shows that buying a green product signals status, this study shows that it is not enough to trigger more positive inferences about the actor (moral elevation — admiration) and about the contribution of the action to the environment.

22

Authors: Juliana Bonomi Santos, Rafaella Scorsatto Lange, Carlos Eduardo Lourenço

The case portrays the dilemma of Rafaella Scorsatto, operations manager at the Sumaré unit, who needs to propose an operational plan to win the concession for water supply and sewage collection and treatment in the municipality of Maceió. Rafaella managed the process of operational improvement in the Sumaré unit when the company took over the concession in 2015. Despite a troubled start, in less than six years, the Sumaré unit has become a reference in operational excellence within BRK Ambiental. This achievement was possible because, in three different moments in time, the unit was able to understand the main demands of users and public authorities and align its operational resources with them. The case was designed to show students the elements of operations strategy (market demands and operational decisions), the need for alignment between these elements, and the importance of adapting operational practices as new demands arise. To achieve this purpose, the case describes the latent demands of each phase and the operational practices adopted to meet them. By understanding the need for alignment and how each operational decision helps in delivering market demands, students acquire conditions to help Rafaella propose a plan with the potential to win the concession in Maceió. The use of this case is recommended in operations strategy undergraduate and graduate courses, especially at the beginning of the course.