International E-Journal “Economic Processes Management“

6

Authors: Kologryvov Y. I.

We have identified the necessity to use cyclical forecasting in business and a sequence of development of this method based on innovation and expertise. We have further determined possible transitions between innovations which implies that technological advancement significantly facilitates growth. We have analyzed functional dependence of S-curve with the learning curve in identifying the zones with most potential growth, accelerated growth, and zone closest to asymptote.

7

Authors: Semenikhina V.V.

The article deals with the process of reformation of mining industry and intense subsoil use, which requires constant improvement of legal support, rationalization and ecologization of subsoil use. The more intensely natural resources are used, the more carefully they should be exploited, especially, it concerns the nonrenewable resources: recently the world community has been lacking in nonrenewable natural resources. The author offers to consider the balanced use of natural resources as the state economic function including management and regulation of ecological and economic relations.

7

Authors: Shabanov V. A., Shabanovа A. V

One of the conditions of human life in the city is a sufficient number of recreational facilities. Among them an important place is occupied by recreation units in residential districts, which are used for daily and weekly resource types of recreation, especially by inhabitants relating to the category of citizens with limited mobility. This paper presents the economic evaluation of recreation units in residential districts by using the method of total economic value. The objects include a water body (pond) and as well as green area. There were determined the direct use value (cost of wood), as well as indirect use. There were taken into account the following functions of recreational facility components: water treatment, carbon dioxide sequestration and dust removing. There were compared the costs of direct and indirect use of recreational facilities. It was also shown the necessity to keep the visual impact of the recreational landscape with his assessment.

10

Authors: Lazorko K., Zajac M

The paper presents internal marketing and talent management as key elements determining effective introduction of employer branding strategy. Nowadays tendencies to interdisciplinarity force organizations to search for concepts from different areas of science and combine them for most effective market performance. That is the reason for presentation of two aspects of employer branding – from HRM and marketing perspectives, in the paper. The paper is aimed at presentation and discussion of internal marketing and talent management as elements of overall strategy of organisation in the scope of its competitive advantage gaining.