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ANALYSIS OF TRADE EFFICIENCY IN SERBIA BASED ON THE PROMETHEE METHOD
Authors: Lukic RADOJKO
Number of views: 102
Various methods of multi-criteria optimization have been developed and have recently been widely applied in
trade. With this in mind, this paper investigates the efficiency of trade in Serbia based on the Promethee
method. Using this method, in relation to the analysis of the analysis, we can more accurately assess the efficiency
of trade in Serbia in the function of improvement in the future by taking appropriate more efficient measures. The
results of research obtained using the Promethee method show that the efficiency of trade in Serbia has been
continuously increasing recently. It was the best in 2020. It was positively influenced by numerous macro and micro
factors, such as: favorable economic climate, low inflation, lower interest rates, foreign retail chains, increased
employment, increased living standards, stable exchange rate, digitalization of the entire business, etc. The impact
of the Covid-19 coronary virus pandemic on trade efficiency in Serbia is negligible. It is, among other things, largely
neutralized with the increase in electronic sales. This is the case in other countries as well (as evidenced by the
recently published available empirical data of Eurostat for European Union distribution trade). Empirical research
shows that this is not, however, the case with other sectors in Serbia, such as transport and storage, tourism and
catering, banks, etc. To increase (or maintain the existing) efficiency of trade in Serbia in the future, it is necessary
to improve the efficiency of management of human resources, assets, capital, sales and profits. The main problem
is that there are no similar empirical studies of trade efficiency in other countries, which limits international
comparison. This paper can therefore serve as an impetus for future similar empirical research.