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DESIGNING A TECHNOLOGY VALUATION MODEL IN IRANIAN STARTUPS
Authors: Ali GOLSHANI, Hossein ADAB, Abolghasem SARABADANI, Masoud SHAFAGHI

Number of views: 6
Technology valuation is needed by companies in today's knowledge-based economy. The intangible nature of
technology, influence of environmental factors and conditions on it, have made calculating its value complicated. At
present, a large part of the country's economic activities in the technological ecosystem is carried out by companies
and startups, whose growth and development are possible with the influx of capital. Therefore, the aim of the
upcoming research was to identify dimensions and explain the technology valuation model in Iranian startups. The
approach of the research is qualitative, and in the research process, the Grounded Theory has been used. The 10
participants including active experts, policymakers, consultants, and CEOs in Iran's startup ecosystem, were
selected by using the purposeful sampling method and analyzed by using the content analysis method. Participants
identified factors such as lack of technology valuation requirements, bubble of startups claiming technology,
innovation as causal factors, technology brokers and conflict of interests as interfering factors in the strategies of
the desired phenomenon, development and promotion of technology valuation discourse, transformation of existing
knowledge in the field of technology to valuable knowledge, leadership and idea management and localization of
technology valuation as solution-oriented strategies, benefits of calculating the real value of technology and
valuation process itself regardless of the result were expressed as the consequences of expanding the technology
valuation model in Iranian startups. In this way, the dimensions of the desired model were extracted and explained.