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CBR - Consumer Behavior Review

Number 2, 2017

  • 45-57
    Dimensões de autenticidade de marca nos contextos brasileiro e estadunidense
    Authors: Maiara Regina Kososki; Paulo Henrique Muller Prado
    Number of views: 282
  • 58-72
    Marketing verde: Fatores da geração Z sobre questões ambientes
    Authors: Glauber Ruan Pereira, Alípio Ramos Veiga, Jonilson Carvalho de Oliveira Júnior, Heitor César Oliveira
    Number of views: 279
  • 73-81
    Influências contraculturais no consumo colaborativo: Insights no contexto do Couchsurfing.com
    Authors: André Vouga
    Number of views: 295
  • 82-91
    Análise sistemática da evolução conceitual do comportamento de compra impulsiva
    Authors: Luis Adriano Rodrigues, Marta Olivia Rovedder de Oliveira, Natane Cassia Leivas de Medeiros
    Number of views: 255


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