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CBR - Consumer Behavior Review

Number 1, 2017

  • 1-10
    O efeito da marca de eventos musicais com diferentes níveis de congruência do artista-celebridade
    Authors: Leonardo Aureliano-Silva
    Number of views: 253
  • 11-23
    Unconscious thought theory and marketing: A novel perspective for new insights
    Authors: Marcia Horowitz Vieira, Clecio Falcão Araujo, Claudio Hoffmann Sampaio
    Number of views: 294
  • 24-37
    Análise das relações entre traços de personalidade, compra impulsiva e compra compulsiva
    Authors: Diego de Sousa Guerra, Verónica Lídia Peñaloza, Izabelle Quezado, Mirna Maia de Araújo
    Number of views: 321
  • 38-44
    Reward and punishment from consumers towards ethical and corrupt companies: A study on price promotion and purchase intention
    Authors: Kavita Miadaira Hamza, Vitor Koki da Costa Nogami, Josmar Andrade
    Number of views: 305


1
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