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CBR - Consumer Behavior Review

Number 2, 2017

  • 45-57
    Dimensões de autenticidade de marca nos contextos brasileiro e estadunidense
    Authors: Maiara Regina Kososki; Paulo Henrique Muller Prado
    Number of views: 144
  • 58-72
    Marketing verde: Fatores da geração Z sobre questões ambientes
    Authors: Glauber Ruan Pereira, Alípio Ramos Veiga, Jonilson Carvalho de Oliveira Júnior, Heitor César Oliveira
    Number of views: 136
  • 73-81
    Influências contraculturais no consumo colaborativo: Insights no contexto do Couchsurfing.com
    Authors: André Vouga
    Number of views: 135
  • 82-91
    Análise sistemática da evolução conceitual do comportamento de compra impulsiva
    Authors: Luis Adriano Rodrigues, Marta Olivia Rovedder de Oliveira, Natane Cassia Leivas de Medeiros
    Number of views: 114

Number 1, 2017

  • 1-10
    O efeito da marca de eventos musicais com diferentes níveis de congruência do artista-celebridade
    Authors: Leonardo Aureliano-Silva
    Number of views: 132
  • 11-23
    Unconscious thought theory and marketing: A novel perspective for new insights
    Authors: Marcia Horowitz Vieira, Clecio Falcão Araujo, Claudio Hoffmann Sampaio
    Number of views: 148
  • 24-37
    Análise das relações entre traços de personalidade, compra impulsiva e compra compulsiva
    Authors: Diego de Sousa Guerra, Verónica Lídia Peñaloza, Izabelle Quezado, Mirna Maia de Araújo
    Number of views: 156
  • 38-44
    Reward and punishment from consumers towards ethical and corrupt companies: A study on price promotion and purchase intention
    Authors: Kavita Miadaira Hamza, Vitor Koki da Costa Nogami, Josmar Andrade
    Number of views: 130


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