CKPIM Business Review

13

Authors: Ms. Abhilasha Sharma,Ms. Kamini Singh,Ms. Ankita Sharma

E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. The use of e-commerce has been growing, creating new opportunities for business tycoon to improve current ways of doing business and influencing the development of competitive marketing strategy. This article highlights the narrow usage of the e-commerce concept due to the under estimation of its major benefits. These benefits will be received by those companies which are willing to change their organizations and business processes to fully exploit the opportunities offered by e-commerce. However, electronic commerce describes the buying and selling of products, services, and info through computer networks i.e. internet. The concept of e-commerce includes a broad spectrum of commercial activities, which range from the simple provision on the internet of information or advertising about products and services that remain physical and are ordered, delivered and paid by physical means. The purpose of this paper is to outline the role of supply chain management in success of e-commerce as backend tool. In short, the main focus of this paper is exploring the idea of applying the marketing mix variable, i.e., products, place, price and promotion to e-commerce problems