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A Study of Consumer Awareness: with special reference to implementation of the Consumer Protection Act, 1986 in Indore
Authors: Dr. Suresh Patidar
Number of views: 311
Today, India is a big market and crores of consumers in India are ready to buy any product
offered to them by big multinationals as well as Indian companies. But this does not mean
that whatever offered to them they will accept. The time has gone when the market was
sellers market and consumers not raised questions about the quality of goods.
Now they are testing each of the goods and services used by consumers and if that is not as
per standards, consumers feel no hesitation to go to the consumer forums for compensation
for defective goods or any kind of deficiency in services.
In Indian legislative history the year 1986 will be remembered for passing a revolutionary
Act for consumers i.e. The Consumer Protection Act, 1986.After enactment of this statute the
vacuum in law fulfilled with respect to any specific law for settlement of consumer disputes.
This act provides three-tier redressal machinery for speedy settlement of grievances of
consumers.
The state plays a number of roles, including administrative, legislative and many others. One
of the functioning aspect of legislative role of state is to frame various laws, rules and
regulations for the purpose of not only maintaining law and order in the society but also for
providing a practical framework for the justice to the common man. Although the law
providing protection to the consumer was framed way back in 1986, but whether or not it has
resulted in increased awareness in the common man is a question yet not answered.
In the changing world of global business, consumer is considered to be the king of the market
and has become basic force behind various market indicators. But in developing countries
like India, is the consumer still aware of this fact? To find out the awareness to this question
is the essence of this study. Since long consumer protection rules and regulations have been
implemented but then what is the outcome of implementation is a subject of research.