CKPIM Business Review

08

Authors: Dr. Renu and Ms. Sneh lata

In contemporary environmentalism, the concept of sustainable development is becoming the major issue with the environmental perspective as well as economic. People consume the natural resources for fulfillment of their basic and commercial needs. These all human activities need to be reconsidered in a way which will allow the regenerative capacity of these resources to function. The main environmental issues are deforestation, soil erosion, air pollution from industrial effluents, air pollution from vehicle emissions, water pollution, huge and growing population and greenhouse effect etc. These issues have all contributed to the present deterioration of environmental systems. Present Economic production influences the environment in many ways. Mismanagement and overuse of India's once abundant forests has resulted in desertification, contamination, and soil depletion throughout the subcontinent. India’s population growth adds pressure to environmental issues and its resources. There are two closely connected dimensions that need to be addressed in concert: first is the environmental dimension, that the environment must be recognized as an integrated part of the economic process and not treated as a free good. Second is the sustainable development that phrased in general, qualitative terms, and includes such things as economic growth, the equal distribution of wealth within and between generations.

14

Authors: B. Thulasipriya

Investment is the employment of funds with the aim of getting return on it. It is the commitment of funds which have been saved from current consumption with the hope that some benefits will accrue in future. Today, investors have various investment avenues for investment with different features matching their needs. But the art of investment is to see that the return is maximized with minimum risk, which is inherent in all investments. The funds allocated by the investors to various investment avenues depend on to a large extent on the investment objectives perceived by them. Investment means the purchase by an individual of a financial or real asset that produces a return proportion to the risk assumed over some future investment period, for achieving this investor has to decide on how and where to deploy his/her saving. Saving motive is a desire to reserve certain potion of income for future. The main objective of investor is to invest in different investment avenues that deliver expected returns and help to meet the risk in future. An efficient financial sector mobilizes savings and allocates it to those investments which yield the highest rate of return. Savings are the difference between income and consumption. An increase in the volume of real domestic savings means that resources that would have been used for consumption are released for investment. Thus, it is a reward for waiting for money. The study on people’s choice in Investment Choices has been undertaken with the objective, to analyze the investment choice of people in Coimbatore District. Analysis of the study was undertaken with the help of survey conducted. After analysis and interpretation of data it is concluded that in Coimbatore District respondents are medium aware about various investment choices but they do not know aware about stock market, equity, bound and debentures.