CKPIM Business Review

Number Vol 1 (1), 2013

08
Role of Celebrity endorsement in contemporary Advertising strategy

Authors: Dr. Snehal H Mistry

Abstract

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Number of views: 379

With competition increasing like speed jet, therefore companies want to sell their products has to focus on how well they capture the mind of consumers and in doing so, how they formulate the marketing strategy to meet such ask. With changing in lifestyle and increase in popularity of celebrities from different streams, it is now very handy tool for advertiser to make use of celebrity endorsement for their product, where company wants to take the benefits of celebrities popularity, likeness and followers by blending into their communication mode. This paper discusses how the celebrity endorsement plays an important role in influence consumer buying behavior.

11
Performance of Indian Oil and Gas Sector with reference to NSE

Authors: V. R. Ilango

Abstract

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Number of views: 359

This paper examines the effect of oil prices movements on the stock price of Oil and Gas companies in National Stock Exchange. Using daily data; the dynamic interaction between Oil and Gas sector price and CNX nifty is investigated. The results suggest that there exists significant relationship between oil price and stock exchange indeed with high level of volatility. Through the unit root analysis researcher can suggested that series is stationary at 2nd difference so it can be identified that the trend predicted after two working days.

12
Microfinance & its effect on Small Scale Industry in INDIA

Authors: Dr. Chetankumar J Lad and Mr. Ronak Mehta

Abstract

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Number of views: 372

Paper aims to measure impact of microfinance in development of small scale industries across the nation. Small scale industries are growth engine for the developing country like India. Microfinance is financing tool to the people who are having entrepreneurship skills buck lacking financial capacity & are interested in starting their own business in small scale. Microfinance can help these people by various ways like; by providing a loan, insurance, and deposit-payment. Microfinance has performed well in many countries to uplift socio-economic conditions over the period of time, especially in developing countries. In this paper authors tries to measure the impact of microfinance on development of small scale industry, impact on reduction of unemployment rate & improvement in production if any.

21
COMPARATIVE ANALYSIS OF CASH MARKET AND DERIVATIVE MARKET

Authors: Dr. Keyur M Nayak

Abstract

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Number of views: 369

The study aimed to analyze the comparison between cash market and derivatives. The study also attempts to provide the insight on the hedging tools in the hands of Indian investors. The cash market is a commodities or securities market in which goods are sold for cash and delivered immediately. Contracts bought and sold on these markets are immediately effective. Cash markets can operate wherever the infrastructure exists to conduct the transaction. The spot market for most securities exists primarily on the Internet. Derivatives are the most dynamic, complex and multifaceted products in the modern financial management. They offer risk transfer facility for hedgers, give leverage to do more turnover for speculators, help the market players to cash the arbitrage opportunities between cash and Future and Options, among future and options segment. It is a product whose value is derived from the value of one or more basic variables, called bases (underlying asset, index, or reference rate), in a contractual manner. The underlying asset can be equity, forex, commodity or any other asset. The price of this derivative is driven by the spot price of the “underlying”. The research methodology to be followed is the Descriptive study and Exploratory Study. The data used in this is both primary and secondary type. The method of primary data collection is with the help of a Structured Questionnaire.