Scientific Horizons

7-18

Authors: О. Skydan, О. Nykolyuk, P. Pyvovar, P. Topolnytskyi

It is impossible to predict the effect that the restriction measures associated with COVID-19 contagion will have on social security due to the fact that these issues have not been properly investigated. The purpose of the study is to look into special features and potential consequences of social behavior during containment measures. For this purpose, it is necessary to consider intentions and real actions of the population, when everyone went on a panic-buying spree, through the analysis of propensity for panic-buying spree of medicines and personal protective equipment, to assess the awareness level of population in relation to the threat of coronavirus contagion, and to examine the level of concern in the society about coronavirus contagion. In the course of the study, a number of methods have been used, including sociometric survey, geo-analysis, regression analysis using the algorithms of stepwise regression and Barut. According to the survey, it has been found that on the one hand, almost 20 % of respondents are deeply concerned about the pandemic; on the other hand, respondents do not have propensity for panic-buying spree of food during containment measures. It has been established that a considerable share of citizens in Zhytomyr region experienced difficulties when buying fruit, vegetables, cereals and canned goods at the beginning of containment measures. About 60 % do not have sufficient provision of personal protective equipment and disinfectants. There is a mathematical rationalization for the fact that the level of anxiety in relation to coronavirus contagion is affected by the level of food adequacy. There is also a direct linear dependence between the level of anxiety and the age of respondents, i.e. the older the respondents, the higher level of anxiety.

26-32

Authors: L. Nedilska, D. Oleniuk

The article provides substantiation of the necessity to intensify the processes of agribusiness digitalization in Ukraine, as well as description of alternative funding sources. The purpose of the study was to determine the trends of agribusiness digitalization and explain its funding sources, and also to develop practical guidelines on how to use them. The purpose brought about the following tasks: to identify and substantiate possible areas in domestic agribusiness where digital technologies can be used; to determine the opportunities and threats of expansion of digital technology in the agricultural sector, and also weaknesses and strengths of agricultural digitalization; to outline the key stages of the implementation of digital technology in agribusiness; to create guidelines on how to use alternative forms of financing for digitalization of agricultural processes. Synthesis, abstract-logical and comparative methods were used in the course of the study. The main benefits of digitalization are specified. They include establishing of effective cooperation both within an enterprise and outside it. It has been found that at present domestic farmers do not use all digitalization opportunities due to the fact that they are not ready to apply fundamentally new approaches to economic activity. Another reason is that the financial resources for purchase and implementation of certain programs and machinery are limited, which considerably slows down the development of such enterprises. It is substantiated that one of the key stages of the implementation of digital technology in agribusiness is the search for funding sources to support digitalization process. It has been found that specific forms of financing of state-of-the-art technology have become internationally common. These are business incubators, funds of angel-investors, venture capital, crowdfunding, bonded loans, microcredit, public funding or various forms of state support. The authors have proposed how to promote these forms in rural areas in order to ensure funding not only for economic projects, but also for social and environmental measures.

42-51

Authors: O. Vlasenko, О. Budnik

The domestic economy institutional structure evolution takes place in the fairway of global changes and the aggregator of such changes is information. This determines the dynamism and complexity of the counterparties interactions in all management spheres, where agriculture is especially vulnerable and, at the same time, strategically important. The aim of the study is to explicate the digital paradigm and to implement modern methods, measures and directions of agribusiness digital transformation to the agricultural producers that will help to improve their competitive status and to create equal contracting conditions for them. To achieve this goal, the society global informatization main trends were identified, in which more than 60 % of the population are Internet users and 89 % are mobile operators consumers. The main dominants of the modern digital paradigm, which are synthesized from the hierarchically interrelated categories, such as energy, digit, digitization, digitalization, digital transformation have been identified. It is proved that the process of digitalization is the basis for the next digital transformation round, which is possible in the case of new technologies implementation by citizens, because it involves the human factor and is based on cultural and behavioral components. The place and the role of agricultural enterprises innovative business technologies and digital marketing techniques are determined. In addition, a sociometric method was used in order to find out the level of the computer technologies implementation to the agricultural enterprises practice and it showed a low level of the medium and small enterprises information innovations exploitation. Therefore, the vectors of the cooperative marketing participants digitalization, such as technical digitalization, Internet and marketing tools aggregation, business collaboration and value management are substantiated. The association of agricultural producers on a cooperative basis with the aim of capital accumulating and financial capacity creating for the innovative technologies, management and marketing specialists attracting, consulting and outsourcing agencies using is proposed. The important cooperative’s role in the social and environmental areas of OTG development is outlined. The further research is directed at the deeper scientific achievements in the field of agribusiness enterprises digital marketing transformation in both domestic and world economic space.

60-67

Authors: P. Bechko, S. Kolotukha, S. Ptashnyk, Ju. Nahorna

The article defines the purpose of tax stimulation of agricultural enterprises, namely the economic impact of the state on the production, processing and sale of agricultural products, raw materials and food, as well as logistics aimed at improving the efficiency of activities at all levels and harmonizing the interests of the state and enterprises. A social survey was conducted to evaluate the tax system of Ukraine and the results were presented. The system of tax stimulation of agricultural entities is presented. It is proved that innovation and investment policy has a significant impact on the activities that at this stage of financial and economic development tax regulation of agricultural entities does not fully contribute to the development and growth of production, their functioning on self-financing and self-sufficiency. The agrarian sector of the economy is strategically important, which is why state support of the national agrarian sector is aimed at its effective functioning, which can be achieved through prudent state regulation in general and methods of tax stimulation in particular. Therefore, taxation, which has undergone significant changes in recent years, has become one of the key methods of state regulation. At the same time, as practice shows, the introduction of these changes is not always adapted to the tendencies of transformation of tax systems in the agrarian sphere in the countries with developed market relations. The state must guarantee the stability of the basic principles of taxation, and the mechanisms and rules of their action must be set out in a single document - the Tax Code of Ukraine. This document should embody the essence of a new or updated tax policy that will not only determine the trajectory of tax relations and tax law development, but will combine tax reform trends and trends with the country's economic development strategy. The conducted research shows that at this stage of financial and economic development, tax regulation of agricultural business entities does not fully contribute to the development and growth of production, their functioning on self-financing and self-sufficiency.

78-83

Authors: A. Kravchenko

The article contains theoretical aspects of formation, functioning and essential features of the financial market under the conditions of digitalization of society. The purpose of the study is the theoretical rationale of essence of the concept and functions of the financial market in the contexts of digitalization of society. In the process of research, a complex methodological approach was applied and the following methods were used: theoretical generalization, synergetic, abstract-logical, etc. The preconditions of formation and functional features of the financial market in the conditions of digital transformation of the society were investigated and specified. The evolutionary stages of financial market development and their division into the following main periods were revealed: medieval, revival, new and modern, in order to reveal the genesis of the origin of theoretical aspects of the financial market in the world. The concept of the financial market was specified as an economic category, the financial sphere in which is formed as a system of legal and financial-economic relations of market participants, owners, users, financial intermediaries and speculators concerning the transfer of financial assets and money, insurance of financial risks with the purpose to profit from transactions by means of innovative information technologies using the latest financial instruments. The specified definition of "digital financial market" as economic and synergetic category in which the electronic-financial conjuncture, system of digital, financial-legal, trade relations of market participants for electronic transfer of financial resources in the course of reception of financial-digital object is offered, as well as profit from financial transactions made on electronic platforms. The functional purpose of the financial market is determined, which is represented at the micro-, meso-, macro-, mega-, meta-levels.

92-100

Authors: M. Shvets, F. Markov, A. Fitisov, P. Didenko

The instability of environmental and economic situations requires forestry companies to be more thoroughly analytical in their management decisions. They also generate additional information needs for companies. The purpose of the paper was to analyze the financial and economic activity of forestry enterprises in the conditions of economic and environmental instability and to identify the main reasons for changes in forestry activity. Its implementation was ensured by economic, logical, statistical, etc. methods of research of financial and economic indicators of functioning of PE "Emilchinskoe Forestry". The main tendencies of development of the forestry industry and their impact on the environment are highlighted. The dynamics of the main economic indicators of forestry activity on the example of PE "Emilchinskoe Forestry" for the period from 2017 to 2019 in the conditions of economic and environmental instability was analyzed. The obtained conclusions made it possible to predict the further development of financial and economic activity of the enterprise. The possibility of maintaining stability in particular regarding personnel policy in the conditions of economic instability was evaluated. There was a positive tendency towards an increase in average annual productivity per employee, which indicates the efficiency of the use of labor resources. At the same time, there is a negative tendency to outstrip the rate of growth of wages in comparison with the rate of growth of labor productivity, which contributes to the decrease in profitability of the enterprise. A negative trend is a decrease of the indicator of return on assets on 0.6 UAH. or 19.4 %. The situation is explained by the decrease in the total volume of production and sales of products. It was found that the volume of sold conversion products increased by 124.3 %. The results indicate a more efficient use of the merchantable volume, improvement of the assortment structure, as well as the creation of added value due to the volume of conversed wood. Overall, a negative tendency of decrease of solvency and liquidity level of the enterprise is revealed. The net profit of the forestry has more than doubled (by 56.2 %). The main factors that influenced this result are excessive taxes in the forestry industry, rising fees for forest resources, rising prices for basic materials and spare parts for production needs of the enterprise, instability of the national currency. All these factors were accompanied by a decrease in demand in the domestic market and, consequently, in prices for timber products. Further research requires the dissemination and access to statistical information and reports resulting from the activities of governmental research organizations and services.