Ukrainian Society

9-22

Authors: Ignatieva I. I., Melnikov A. S.

The paper focuses on theoretical and methodological achievements in the sociology of conflict, particularly the adaptation and development of mental mapping method. The main objective of the study is to define, characterize and specify the basic analytical components of mental mapping with regard to studying a conflict as a social phenomenon. Mental map is defined as an image or model of outer space gradually formed over time in subject’s consciousness. The method of mental mapping was described as a graphic representation of certain area by informant at researcher’s request. The classical concepts of mental mapping and their application in the studies of conflicts are presented in the historical retrospective. Thus, there is an overview of particular cases of the mental mapping methodology implementation, such as the study of relationships between communication channels and perceptions of dangerous urban areas in Los Angeles, the translocal identity of Polish emigrants’ children in Scotland, the “micro-geography of emotions” of migrant children in Paris and Berlin, the perception of Milan by migrants, the conflict topology imaginations of high school students of Israel and Palestine, spatial projections of social conflicts in Cyprus, North Ireland, Belgium, and Ukraine. Authors suggest theoretical and methodological generalization of the mental mapping of conflicts based on the approach of Jack Gieseking or the “Gieseking matrix” composed of four categories (mechanics of method, graphic elements, narratives of place and personalization), each of which contains a set of analytic components and techniques (a total of 57 units). The paper outlines the methodological specifics of analytical components in mental mapping of conflict, and notes the integrative interdisciplinary potential and the prospects for the development of this method.

34-45

Authors: Rakhmanov O. A.

The main markers of social perception of private owners by the Ukrainian population are the content of private property and the form of personal involvement of private owners in production. The research objective was to analyse the social perceptions determinants of private owners of enterprises and land. Using the data of a sociological survey conducted by the Institute of Sociology of the NAS of Ukraine in August 2019, private owners’ social perceptions of the production means with different forms of management were analysed: small enterprises, large enterprises, land cultivated by the owner’s family, land cultivated by hired workers. The owners of small enterprises and the owners of land cultivated by their families enjoy greater sympathy among the Ukrainian population than owners of large enterprises and owners of land cultivated by hired workers. However, even in the case of the last two categories of private owners, positive feelings outweigh negative ones. The methods of binary logistic regression used in this research, reveal that the social perceptions of the private owners of the production means are largely consistent with social status, an ability to adapt to a market economy, and relevant value-ideological beliefs. The negative perception of private owners depends on the type of production means. In particular, respondents’ negative feelings about large enterprises owners and landowners who use hired labour are determined by the support of a planned economy and the rejection of liberal values. The impact of an external locus of control of the respondents became decisive in the negative perception of small business owners. Negative feelings about landowners who cultivate the land themselves are evident in respondents with low levels of education. Positive feelings in all cases are conditioned by the respondents’ support of liberal and mixed type of economy, their positive perception of liberal values, adaptability to market conditions, high level of education and wealthy financial situation. Neutral feelings towards private owners of all categories are evident among respondents who are undecided about the type of economy.

59-77

Authors: Anufriieva K. V., Shkliar A. I.

Paper dwells upon approaches to understanding the concept and role of financial inclusion. It is established that financial inclusion is one of the factors for economic development; the study of the role of financial inclusion among the factors for socio-economic development is substantiated. The evolution of the term “inclusion” has been traced from the area of social processes analysis at the social groups’ level, including various social relations, to the macroeconomic level. It has been revealed that a consistent definition of “financial inclusion” by key standards-setting institutions has been extended by financial market experts: interpretations of the term “financial inclusion” include its definition as “process”, “stage” (of development) or “state” (of development). Authors define the concept of financial inclusion as a process of interaction between financial market entities and financial services’ consumers, which, by providing equal access to financial services, offers a level of participation of financial services’ consumers in the financial relations, which contributes to the sustainability of financial institutions and increase of social welfare. There is an alternative view of the financial inclusion definition through its opposite concept of financial exclusion, which is either voluntary or forced, and is determined by four groups of reasons. It has been found that the most crucial is the need to reduce the fourth group of reasons, which are subject to compulsory exclusion, since this category of users is excluded from the financial system because of regulatory deficiencies or market barriers. Authors analyses consensus offered in the scientific literature regarding the three main aspects of financial inclusion: coverage, use and quality of financial services. Positive factors and risks of financial inclusion development, as well as negative aspects of financial exclusion are highlighted.

92-106

Authors: Khovrak I. V.

Communication on Corporate Social Responsibility (CSR) can be based on unilateral communication, in which stakeholders are “passive listeners”. However, more effective is a bilateral interaction that engages stakeholders in the communication process while developing and implementing a CSR strategy, enabling establishment of the dialogue. That is why the objective of the study is to reasonably expose the impact of the communication toolkit of implementing the CSR strategy on establishing dialogue with stakeholders. The author develops an algorithm for organizing a stakeholder communication process that takes into account communication barriers at each stage: creation, encoding, transmission, receiving, decoding and responding. The internally-oriented, externally-oriented and universal communication tools of CSR strategy implementation are characterized. The functions of the communication toolkit of CSR strategy implementation are systematized: informational, contact, educational, interpretative, emotional, holistic, mobilizing, strategic, preventive. The author compared CSR communication strategies (one-sided, two-way asymmetric and two-way symmetric) according to the following criteria: the achievement of communication ideal: transfer and joint creation of CSR meaning, stakeholder needs, the role of stakeholder, method of determining CSR priorities, strategic goals for establishing communications, third-party approval of the CSR strategy. Much attention is paid to specifying forms of indirect and direct communication, as well as to the analysis of their relevance to the main CSR communication strategies. It is established that the identification of stakeholders is an important part of CSR communication, which is why the author summarizes main forms and the result of interaction with them. It is justified that effective interaction with stakeholders holds a dialogue capable of identifying existing problems and jointly formulating ways to solve them.

136-145

Authors: Nesterenko Ye. O., Liudohovska K. V.

The results of the U-Report innovative youth project surveys conducted in June – September 2019 are presented: art education, reasons for refusal to study art, radicalization, assessment by U-reporters of radicalization average level in Ukrainian society, medical services for adolescent girls, problemsadolescent girls face when addressing doctors.