Article dwells upon development procedure of author’s methodology for identifying cultural codesin commercial advertising based on the use of semantic differential.
Author suggests results of anempirical study aimed at testing of the research methodology and proof its validity.
Article suggestsdescription of the number of procedures to enhance the methodologyvalidity.
This article explores the role of the churched youth in realization of out-cultic practices of contemporary Christian churches. The content of concepts «cultic practices» and «out-cultic practices» is exposed.
The author draws the results of her qualitative research. The target group of research is formed of young people – members of Volyn region Christian churches. Article suggests the definition of the nature, content, participation motives of young believers in out-cultic practices, their role in the formation of person’s moral qualities and a spirituality level increase in a society.
The article is devoted to the analysis of the representations of Lviv citizens on functioning features of the youth non-government organizations in Lviv.
Based on the analysis of the in-depth interviews an expert portrait of the youth non-government organizations activities was formed, which further was compared to the citizens’ views about the activities of youth organizations in their city.
Based on the diachronic comparative analysis, the data was obtained that the townspeople have narrowed, but a fairly stable idea on the activities of the Lviv youth organizations.
The private farm as a type of enterprise in the agricultural sector is considered in the article. Author emphasizes benefits of private farms compared to other types of agricultural enterprises.
Article presents results of the expert survey of farmers (N=102) conducted during the agricultural exhibition «Agro- 2011» in Kyiv. The factors of success in the farm business and obstacles that prevent development of the private farms in Ukraine were characterized.
Authors outline prospects for farming development and measures that should be taken at the state level to encourage development of farming activity in Ukraine.
Article suggests investigation of the conceptual and legal basis for the organization of lifelong education in Ukraine.
Authors identify components and structure of the relevant domestic market, show estimates of its annual capacity, predict quantitative and qualitative market changes and give recommendations for government policy to stimulate its growth.
Article dwells upon the research of urgent problems of formation and development of high-tech sectors (pharmaceutics and biotechnology). The work reveals peculiarities of the aforementioned fields in the EU countries as priorities for economic development. Author defined within the framework of The Ukraine–European Union Association Agreement the implementation of international norms and standards in the national legal system.
Complex of plans for further promising development of pharmaceutics and biological fields in Ukraine in cooperation with the EU have been suggested and grounded.
The article is devoted to improving the theoretical and methodological regulations assessment of the employees’ innovation potential, which is a necessary prerequisite for effective innovations implementation in the organizations.
Author proposes use of integrated Assessment Center method, based on the use of complementary techniques. Article presents principles of its application and systematic methodological approaches to assess the components of the employee’ innovation potential. Authors developed an algorithm for deciding the feasibility of implementing innovations in organizations with an integrated indicator.
Article dwells upon the evolution of scientific approaches to the analysis of corporate property. Author consideres main theoretical approaches to the role and place determination of corporate property in the economy.
The article reviews available methodological approaches to assessment of human life. It is proved that the most appropriate approach is based on the cost method and the concept of human capital. Article presents quantitative calculations of the economic human life equivalent which is equated to the value of human capital of one individual.
Author suggests that the quantitative assessment should be used for calculation the losses associated with the life loss or insurance payments due to disability.
Author analyses warfare, which is carried out in Ukraine in the context of current military trends and counter-terrorism operations experience through the prism of the «hybrid» war concept.
Article explains that the «hybrid» war is a combination of guerrilla and civil wars, terrorism and insurgency. Main participants of the «hybrid» war are described: army, terrorists, guerrillas, insurgents and others, as well as features of inherent hostilities.
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