The Remote Banking Services in Russia: Problems and Development Prospects
Authors: Alla Yu. Baranova, Syuzanna Teknedzhyan
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Today, information technology occupies important positions in many areas of society, and the banking sector is no exception. Remote banking is becoming popular – providing the opportunity for bank customers to make transactions without a direct visit to the organization, while using various telecommunications channels. The basis of remote banking services is the exchange of information between the bank and the client with a high level of security and confidentiality. The development of remote channels of access to financial services is most important in modern conditions. Remote access channels are developing simultaneously with the spread of the Internet.
Demand for service in branches and operating offices of Russian banks is declining, while demand for remote service is only increasing. This is explained by the fact that the client with the development of modern technologies will rather prefer to open an account, get a loan, exchange currency, transfer funds, etc., through a mobile application or website through a personal computer. And even a developed branch network that allows you to serve in a branch of a bank located across the road will not affect the client's desire to perform an operation in a few seconds through a remote channel.
In the context of the rapid development of digitalization of the economy, the key to maintaining a leading position for credit and financial organizations in the competition for the client is to improve the quality of remote banking services (DBO), ensure accessibility and expand the list of Internet banking services, and take a set of measures to ensure its security.
The article describes the characteristics of users of online banking, analyzes the advantages and disadvantages of remote banking, considers economic relations related to the system of organization and functioning of remote banking.
The aim of the study is to propose measures to improve the existing remote banking system.