Naukovij oglad

35-51

Authors: T. T. Zhovkovska

The model of consumer behaviour, which takes into account the impact of innovative means on the buyer, has been developed. The psychology of the consumer is influenced by different factors. To find out behavior of the consumer both economic, and psychological knowledge and abilities are necessary. Correlation between the development of social production and the process of quantitative growth and enrichment needs of the society, which provides growth and improvement of social needs with the development of the productive forces and culture, has been determined. The prospect for the development of this direction in science is the creation of theoretical methods of controlling consumer behaviour on the basis of the collaboration of specialists in the sphere of economics, management, marketing, sociology and psychology, which will be used in managerial practice of marketing.

61-71

Authors: T. V. Goncharuk-Colach, N. V. Gnasevich, N. V. Dzhugla,

The study deals with the problem of the philosophy of knowledge and cognition, which is based on the problem of understanding the meaning of philosophy and the philosophical sciences for man. The article deals with the problems of correlation of philosophical and scientific knowledge, defines the explanation of philosophy, its essence, speaks about its practical significance for man, carries out a critical assessment of the identification of philosophy and science, assertion that philosophy is not science, but knowledge, which is nowadays confirmed in scientific researches of modern philosophers. Investigating the problem of the philosophy of knowledge and cognition, we came to the conclusion about the need for philosophical knowledge, which is the origin of the differentiation of philosophy in the field.

84-91

Authors: A. S. Akimova

In this article, we subjected the terminographic analysis to the “Russian-Yakut Poetry Dictionary” G.M. Vasiliev published in 1976. The definition of what type the dictionary belongs to, the vocabulary is analyzed, the advantages and disadvantages of dictionary entries are highlighted. It is noted which methods of term formation are used in compiling the dictionary. The Yakut interpretation dictionaries have a very serious common flaw: instead of a definition, they contain verbose encyclopedic explanations. Meanwhile, the definition should be concise, accurate, contain the most essential features of word terms and not have redundant information.