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ESTHETICS IN DESIGN OF THE FIRST RUSSIAN NEWSPAPER
Authors: A. M. Chebotaryov, V. Y. Askarova

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The article considers peculiarities of design of the first Russian printed newspaper «Vedomosty». As the
design elements there have been used engravings, graphic miniatures, type accentuations and compositional
devices, vignettes, color. In search of its style «Vedomosty» combined imitation of the West and signified
national peculiarity.
Keywords: the first Russian newspaper, Peter I, design, engraving, type, vignettes, Cyrillic and civil font,
national peculiarity.