Vestnik KemGUKI

12-19

Authors: A. P. Markov

The current situation in the political, economic and spiritual life of Russia is close to catastrophic one. Thereupon it’s naturally of becoming more popular to use the concept of “deep-laid systemic crisis” to characterize it. The given state of economic adaptation of Western models of technological development will not lead to a leveling of economic indicators with global superpowers. Under these circumstances, there is no alternative to the innovative development of the country. The implementation of project modernization will inspire society being plunged into the gloom and to clean power having mired in corruption and put the economy on a path of intensive development. The project of modernization involves the technological revolution, but the main circumstance for its success is the “human factor,” which is in much worse shape than degenerative economics. Feasibility of the project of modernization can be achieved through demand of “anthropological” resources associated with ethnic and cultural specific and mentality.russian “human capital” has repeatedly came true in the history. Therefore, the strategic objective of all the institutions of state and civil society should be the approval of those life strategies that have traditionally formed the basis of social relationships and work ethic. Resource expansion of the social basis of mobilization strategies can be historically stable features of national mentality that could destroy capitalism of the last two decades: the conscience of the internal resonance with the pain and joy of the other, the priority of the spiritual values in comparison with wealth, citizenship, patriotism and self-sacrifice. For the recovery of social ideology and creating the supportive spiritual and moral atmosphere in society, there should be deliberate cultural policy, consolidating the efforts of all the healthy forces of society in several strategic areas: the formation of the spiritual community of “we” (the people of the nation), based in council-community solidarity as a constructive alternative to individualism and competition of capitalist relations; establishment of social justice; rehabilitation of the spiritual values in the public consciousness which can be an alternative to hedonism and selfishness of nowadays; the acquisition of the national idea as a concentrated expression of the meaning of being a nation and a platform for the state ideology. In previous historical periods, the key role in the national revival of Russian culture played the ability to respond to the “challenges” of time in constructive way and also the type of Russian character, which has been demonstrated the pattern of selfless service and patriotism in the most difficult situations. And now a key factor in the success of the modernization project is becoming a spiritual transformation of “human material,” which involves the assessment of the present time and a vision of the future in close connection with the culture and understanding of the greatness of the past. Keywords: national-cultural ethos, a modernization project, “Human Factor” innovation, mentality, Russian idea.

34-53

Authors: A. N. Sadovoy

The problem of selecting tools for analyzing the relationship ethnic and demographic processes and forms of interethnic (intercultural) interaction is solved in the paper. The territorial scope of the study covers the Russian part of the Black Sea coast – the zone of the Winter Olympics in 2014. The working hypothesis is formed on the basis of a sample survey of demographic processes in the environment of the two ethnic groups: Ukrainians and Estonians. According to this hypothesis, the assimilation processes among migrants in this region are the determining factor and permanent effect on the system of interethnic (intercultural) communication. Three possible scenarios for the situation development are projected. The first scenario is associated with a steady trend of the ethnic minorities number downward. As a result of this process, the system of inter-ethnic and inter-cultural interaction in the area will be determined by two ethnic groups – Russian and Armenian. Preservation of ethnic identity in areas densely populated by minorities depends on the family institute state, the traditional economic specialization, the ethnic entrepreneurship development level and positions in the urban sectors of the economy. The second scenario is based on the trend of new ethnic enclaves form from labor migrants attracted to the creation of the Olympic infrastructure. Training of personnel to maintain sanitary conditions in the city was not foreseen in the urban infrastructure modernization programs. The migrants occupy this sector of the economy? Which is not prestigious for residents. According to the identified ethno-demographic trends in the region, it is expected that the assimilation process is not affected by this group for one or two generations. The reasons there are religious differences and a low threshold to adapt to the urban environment of migrants from rural national enclaves. At the same time the formation of ethnic specialization, may be a factor in the forced adaptation of migrants to the urban environment. The third scenario is connected with the assumption that the “external” factor may become the dominant in the inter-ethnic relations system. We are talking about the formation of qualitatively “new” system of interaction between the frontier subjects of the Russian Federation and foreign countries (Georgia, Abkhazia, Ossetia, Turkey), represented by the “diasporas”. In this case, the system of inter-ethnic relations is transformed into a political dialogue. The inter-ethnic communication development directions will be determined in the next decade. Every possible scenario includes the risk of inter-ethnic relations complications. This fact actualizes the problem of the ethnological monitoring organization and training in the field of social and applied anthropology for regional needs. Keywords: Black Sea coast of the Caucasus, ethnic structure of the population, demographic processes, migrations, cross-cultural and interethnic interaction, research technique

72-78

Authors: E. V. Veselovskaya

The analysis of definitions of the “national character” phenomenon available in scientific literature reveals its relation with people’s culture. It can be assumed that changes in cultural sphere will be more or less influence on some people’s national character. One of the most important changes at this stage, we believe, is rapid development of the media environment, creation of general information field and participation of representatives of different ethnic and cultural communities, threatening the ethno-cultural self identification of a person. The world of media, according to some researchers, opposes to traditional culture. This opposition, conflict is manifested, in particular, transmitting the different values. In our opinion, a dramatic confrontation between traditional culture and media culture is somewhat exaggerated. Artifacts of any culture – traditional and popular – equally serve two important functions: providing the means of representation of the world view of society and, at the same time, the means of its formation. There were made certain stereotypes that media and communication adversely affect the minds of readers/ listeners, imposing a false system of values. However, each media product is a part of media environment, perceived and evaluated by the audience in syntagmatic and paradigmatic relations with other media products. On this basis, its rating evaluation is formed, which determines the very fact of its existence in media space. Media texts, reflecting fundamentally alien to the intented audience ideals, values , attitudes, and disregarding the interests, specifics of the national psychology and mentality, are doomed to failure. National character as “concentrated expression of the historical path of the people and their culture” (S. Nikolsky, V. Filimonov) is a construct that is sufficiently resilient to external distress, which is provided mainly by the first component, history of the people, their past, which cannot be changed, in contrast to the second component, culture, that can evolve and change depending on a succession of factors. Therefore, mass media (even if we assume that it really promotes other people’s cultural values ) does not represent a significant threat to the Russian national character. In turn, media discourse (and discourse in general) is also capable to reflect the specifics of the national character. Therefore, different types and genres of media display different attitudes towards certain ethnocultural characteristics, features of the national psychology. For example, information TV and radio broadcasts contribute to a lesser extent to their manifestation, rather than media products, pursuing the pragmatic goals. Keywords: national character, traditional culture, media culture, globalization, media products.

86-96

Authors: N. S. Sinetskiy

The turn of the XX–XXI centuries is the time of scientific and technological revolution, which entails transition to post-industrialism and intensification of globalization of the world community. Scientific and technological revolution is a result of development of the Western civilization, therefore, globalization is strongly focused on the Western values and principles: technological, economic, political, cultural and others. In such situation clash of innovative Western civilizations and traditional eastern ones is inevitable. The socio-cultural practice around the world is determined by this trend, lining up in accordance with it, somewhere focusing on integration to the new global conditions, and somewhere opposing them. The Arab civilization is on the second path. In such conditions deep intrinsic ideological differences between the West and the Arab East escalate and become especially important. We have analyzed these differences according to the following parameters: way of extension, means of cultural expansion, model of intercultural interaction, attitude to life and death, reproduction, attitude to identity and attitude to the individual. The Arab civilization can be called “mirror image” of the West in the meaning of antithesis of the objectives pursued by the two communities. We also identify trends leading to change in the nature of the interaction between the Arab civilization and the West: Oil revenues, being redistributed within the Arab society, more and more work on its islamization and rather aggressive Arab expansion to the West; The mindset of the Western society is becoming more and more ecologically oriented, which catalyzes abandonment of oil in favor of environmentally friendly energy sources; Scientific and technological progress has already formed a rather strong lobby that seeks the implementation of ways of energy generation, alternative to the oil ones, using administrative methods among the others; Already till 2050, the scientific and technological revolution will provide significant extension of life of the representatives of the Western civilization, increase female fertility, deactualize traditional reproduction as a factor of the species survival, which will contribute mental and, more broadly, cultural gap between the West and the Arab East; The forecasted rapid and significant population increase in the Arab countries makes growth of migration and thus tight inter-civilization contact with the West inevitable. According to these trends, as well as the analysis of differences between the West and the Arab East, we can model the following scenarios of integration of the Arab civilization into the global socio-cultural processes: Rational integration – openness of the Arab civilization for intercultural exchange and thus decrease of inter-civilization tension; Open confrontation – intense inter-civilization conflict caused by the growing Arab expansionist activism; Cultural conservation – tough isolation of the Arab civilization from the West, initiated by the West. Keywords: Arab civilization, West, postindustrial society, global socio-cultural processes, innovativeness, traditionalism.

105-111

Authors: I. I. Gorlova, T .V. Kovalenko

The paper analyzes the problem of inequality in the contex of the spiritual applications of cultural policy, measurement of which is possible through the combination of statistical and sociological quantitative methods. Theory and practice of cultural policy, which determines the state of the system of culture in society, is an effective mechanism for addressing the problem of spiritual inequality, which together with the inequality of material, it is one of the most pressing problems of the current socio-cultural development. The present level of cultural studies empirical order, allows you to measure and diagnose the problem of inequality with uniform indices reflecting epistemological, creative, axiological, communicative and aesthetic potential of a person, known as the “social and moral potential of the individual.” The last was the conceptual basis of the study of 5 regions of the Russian Federation, conducted by the State Institute of Art in the 90 years of the twentieth century. It is shown in this paper, the analysis of information respondents, 679 inhabitants of the cities of the South of Russia, has revealed a high level of spiritual inequality (Gini coefficient of about 0.34.) Thus, the planning of cultural policy, that the federal and regional level, should be considered with this in mind, concentrating efforts in specific problem areas. The authors justified the need for “monitoring” the regional development of the spiritual life, which can be the basis for developing strategies of contemporary cultural policy and its regional invariants. Logically deduced within the framework of program-oriented approach to formulate the problem of cultural policy can become the basis for a number of specific empirical research: sociological, psychological and cultural, thus increasing the effectiveness of the most cultural policy as a purposeful activity. Keywords: culture, cultural policy, inequality, spiritual development, social and moral potential, region, zipcode, quantitative methods, monitoring, system, target-oriented approach.

124-140

Authors: N. I. Verba

The archetype is the actual problem in the contemporary humanitarian knowledge. For the first time this term was used by K. G. Jung. Soon it became widely used in literature and cultural studies. It is possible to discover established sound and rhythmic formulas in musical art. They reflect certain human feelings, assign semantics and can serve as a kind of symbols of one or another emotional state of man. The examples of the application of images of a Ghost and his prey in the Opera genre are investigated in this article. The author refers to scenes from “Don Giovanni” by Mozart, “Undine” by Hofmann, “Boris Godunov” by Musorgsky and “Katerina Ismailova” by Shostakovich. The attention is paid to several aspects: the dramatic composition, the orchestration, the intonation sphere, the peculiarities of musical characteristics of heroes. The intertextual parallels between the images of Kuhleborn, Comandor, and Boris Timofeyevich prove a similar direction of creative thought of composers, who, independently from each other, turned to the same rhythm intonational structures, accumulated and established in the sphere of the collective unconscious exactly as attribute signs coming from the Ghost. Music model of ghost victims’ behaviour also differs by commonality of dramatic, expressive and intonation creative approaches. In this case the presence of intertextual connections also explained an archetypal position of heroes. As evidence, the author explores the music characteristics of Bertalda, Huldbrand, Katerina, Leporello, Tsar Boris in the scenes with ghosts. The phenomenon of kinship considered scenes is associated, according to our opinion, with the unity of “genetic” and cultural historical components of the archetype problem. The archetypal image can naturally produce similar music reaction in the minds of different composers. Its further implementation and final processing associated with the activation of a musical, professional and intellectual cultural erudition of the author. This erudition one way or another is based on knowledge and experience, including the scope of the collective (or rather, cultural) of the unconscious. Keywords: archetype, the images of the works of art, archetype images of the Ghost and his prey.

149-156

Authors: G. D. Bulgaeva

Basis of a reconstruction of the project of appearance and iconostasis of the first church of Tomsk plant of steel is not only on documents in which the iconographic content of the monument is presented. In archive data on pigments are the paints used in decoration of an exterior of the temple, the project with the coloristic solution of an iconostasis remained. The author of the project is Ivan Chernitsyn, well-known disciple of inventor I. I. Polzunov. Except the above project, Chernitsyn is an author of projects of churches of Barnaul in honor of prophet Ioann Predtecha and the Icon of Our Lady of the Sign. The remained description of the finished iconostasis is important for reconstruction. Full coincidence of the main characteristics, confirms reliability, accessory and implementation of this project. The iconostasis of Tomsk factory church according to the drawing, had the frame system, the closed, metric type. Work is based as on the remained monuments of an iconography of the specified period which are in museums and temples of Siberia. The iconographic contents, despite the small volume of an iconostasis, considerable. Over a local row are located by Dvunadesyatye Prazdniki. The apostolic rank, was moved by a peculiar way on an Imperial Gate. Here, together with it is general traditional Evangelists, are located Jesus Christ’s ten more next followers. From both parties from the Imperial gate icons are put: “Coming of the Holy Spirit on Apostles” and “In three persons of the Holy Trinity”. Both plots have a direct bearing on an event in honor of which the church is consecrated. However lack of an icon of the Theotokos in a local row is included into disagreement with the standard traditions of the last centuries. The iconography of curbstones is dictated by the above-located plots. To “Trinity” there corresponds the image of an event explaining and subsequent to it as the Genesis speaks. On a curbstone, below an icon of a local row are represented: “Abraham hospitality” and “phenomenon of Angels Lota”. Under image of Pentecost the Babel plot is placed. In Church these events are opposed each other. Plots of other curbstones reveal the main events from life above the standing sacred. The art solution of an iconostasis is presented in I. Chernitsyn’s project. The general background of an iconostasis is light green. The carving of the frames bordering games, is filled with curls of the wrong form, and as wavy motives. Frames are covered with mosaic gold. Capitals of columns are made also this way. The columns located between icons, coloristic are marbled. Over the Imperial and diaconal Gate cherubs are placed. In the course of work on capitals of columns there appear angels. The stylistic solution of an iconostasis is made within baroque, however “marble” columns, strict partitioning of ranks by eaves point to classicism influence. Reconstruction of the project of appearance and iconostasis of Tomsk factory church, thanks to archival documents, is the most complete idea of decorative furniture of a complex. Keywords: Reconstruction, program, iconography, iconostasis, method, historical environment.

163-167

Authors: E. N. Chernyaeva

One of the main questions to study the 1930s period is to consider the world of the individual in the context of its self-identity. The issue of forming the image of the Soviet man is interdisciplinary in nature and is the subject of research both in terms of cultural studies from the standpoint of art. The first attempts of historical and anthropological studies in this area have been made in the West. Domestic researchers turned to the phenomenon of “Soviet man” later, the peak of the research activity on the subject fell at the turn of the XX–XXI centuries. For art image, the Soviet man is of interest as an artistic image that expresses a kind of ideal. Determination of the ideal image as an example to follow, it is the purpose of post-revolutionary art. The first ideal of the new Soviet woman, quite naturally, was the heroine, born in the fire of revolution and civil war. Such selfless revolutionary new Soviet woman depicted in works of literature, cinema, in theater performances. A similar image was broadcast in Soviet propaganda posters. In fashion magazines of the 1930s. revealed the coexistence of two completely opposite to each other types of female characters that T. Dashkova very tentatively called “workers and peasants’ type and artistic style.” Since the mid-1930s there have been significant changes in both, the way of the Soviet people, and in the examples of its presentation in the fashion magazines. There is a kind of rapprochement and even merge of “artistic” and “workers and peasants’ types of female images. This change has touched the female characters in the pages of fashion magazines. Thus, after the early 1930s, fashion took another turn, changes have affected not only the silhouette, but changed the aesthetic ideal. The ideal image of Soviet women was formed under the influence of several trends: the militarization of all spheres of life in anticipation of the coming world war and the outlined femininity, which was formed as a response to fatigue after the First World War and the Civil War, as an attempt to look through the results show a happy life in the Soviet Union. Keywords: art image, the Soviet people, costume, fashion, avant-garde.

177-184

Authors: A. V. Cheprasov, V. P. Dolgikh

The article considers the usage of addresses as the mean of politician’s speech effectiveness, suggestive influence on the audience in the speech of Aman Gumirovich Tuleyev, the Governor of the Kemerovo region. The article focuses on the analysis of the contexts and genres in the speech with address. The main task of the political discourse is to appeal for a recipient’s perception of the information. Thus, any text of a politician has to possess various techniques of speech dialogization. Address is one of the main means of external dialogizaition. External dialogizaition realizes equal relations between an addressee and an addresser, makes contact and trust between them. The means of external dialogizaition attract an addressee’s attention to the most significant moments in speech, thus a speaker can “manage” the process of listener’s perception, and direct speech interpretation in the direction specified by the speaker. Thereby, address let make contact with audience. To make this process successful the politician has to use those forms of addresses that will be perceived by the particular audience. The addresses in the speech are used according to the type of information. Herewith, the context where the address is used becomes very significant. The conducted analysis of the Governor’s speech led to the following conclusions: – the usage of addresses depends on the event which became the reason of the speech; – a speaker uses the compositional address when it is required by the type of information; – when addressing a specific person A. Tuleyev does not use only one form of address, he uses addressindex, specifying a particular person and address-regulative, indicating the relation to the speech addressee; – address as the etiquette means of speech helps to make contact with audience, show respect, tactful and friendly attitude to the addressee; – the most frequency token used by A. Tuleyev in his speech are “dear countrymen, kuzbassobtsy,” “dear friends.” Repetitions of addresses with different propositional structures that direct a speaker’s thoughts show that the speaker focuses on the audience and every time he strives to allocate various aspects significant for Kuzbass people who he addresses. The analysis shows that the address in politician’s speech plays an important role. The usage of any addresses is connected with the situation in which the speech is pronounced. The distinctive feature of tuleyevsky style is his fatherly relation and respect to his addressees. The address is closely connected with the topic of the speech. After each address there is a new turn of thought addressing the audience of the speech. Such speech keeps the audience in tense, eager to understand the speech of the speaker. Keywords: political discourse, dialogization, address, addresee, addresser.

193-198

Authors: M. V. Bets

This article describes the results of research conducted within the framework of anthropocentric paradigm of emerging linguistics, and as a result, at the junction of the modern sciences, that devoted to analyze the interaction between man, language and culture. And they are named cultural linguistics and linguapersonology. One of the tasks of research is to discuss the key concepts of these sciences: linguistic personality, national linguistic personality, concept. The research material are Russian and German comments to news, that were taken from news portals The Newsland (Russia), Der Focus (Germany). These Internet resources can be called equivalent, that’s why it is possible to compare the research linguistic material using the same characteristics. Because the sites are multilingual, so we can speak about two different linguistic cultures and the main task of research is to reveal characteristics, similarities and differences between the various language areas). It built the concept field of the phenomenon “bogatstvo” for Russian culture and “der Reichtum” for the German by means of determination of associative tokens and their derivatives, i. e. it researched mainly the lexical level of language. Keywords: linguapersonology, cultural linguistics, linguistic personality, concept.

206-216

Authors: R. D. Kerimov

The paper examines the structural semantic features of the theatre metaphor in the current German political discourse from the standpoint of the cognitive linguistic aspect. The current German political discourse covers the sphere of Germany’s public and social relations, and is influenced by the social and political factors that stem from the life of the government and the social systems. The social experience and knowledge of the German nation and its political elite are represented in the linguistic signs of both: in the traditional and the occasional usage, and are accumulated in the system of metaphors. The system of metaphors emerges on the basis of the traditional imagery of the culture; it grows, expands and develops new elements through the idiosyncratic rhetoric styles of political leaders as well as the language of the mass media and journalism. Metaphoric imagery permeates the subsystem of the language of politics following regular patterns; in accordance with its metaphoric nature, it uses a variety of conceptual domains as its source. These conceptual domains differ in their frequency and productivity and trigger typical situations (known as scenarios or scripts). Such fragments of the corresponding conceptual domains manifest the social reality through the eyes of the carriers of political power (i. e. the government of the political elite of Germany), as the metaphoric nomination verbalises the cognitive processes of controlling and constructing the political worldview that benefits and suits the political elite, thus acting as the verbal weapon of the authorities. The linguistic “productivity” of metaphoric models depends on a large number of factors. Consequently, metaphors from the source domain of “Theatre”, which draw upon the notions and the reality of the performing arts (theatre, circus and cinema), remain in permanent circulation and enjoy unceasing popularity in the current German political culture. Arts is an important sphere of human activity which portrays everyday life in terms of artistic imagery; this ability likens the arts to the politics, where life is seen as a combination of social links, relations and roles. In a broad sense, the lexical units “culture” and “arts” themselves are explicated as elements of such social and political notions as “political culture”, “a politician’s art” / “the art of politics,” etc. When politics is regarded in the perspective of the performing arts, the following motifs come to the fore: acting and pretence, scenarios and staging, and various artistic forms and genres, primarily, the theatrical ones. The theatre metaphor depicts the politics as a show, a performance that is enacted in accordance with the predetermined roles. In general, this approach reflects the negative view on the politics where everything appears to be a pretence or a play, where there is no place for practical, real-life problems of the people and the country, and where only the party interests matter. The key elements (slots) of the conceptual domain of theatre are the linguistic units that denote different types of theatres, actors, sets and costumes, the script, the audience and its reception of the performance. Keywords: political discourse, social communication, language picture of the world, linguoculture, conceptual metaphor, the German language.

223-230

Authors: Е. М. Afanasjeva

Both texts stand out among the love lyrics of Pushkin 1815–1816, for which unrequited love is an important part. In the unmentioned poems such situation is not included. In the message «To painter» a lyrical portrait of idealized heroine is recreated, at the end of the poem there is a promise to write her name. The lyrical elegy «Аutumn morning» is based on the experience of parting with the beloved. The love lyrics is performative by its nature. The lyrical event represents such a type of emotional experience when «I» releases an attitude to «another I». In this way «another I» is given in the situation of «my» attitude to it. In the early lyrics of Pushkin the signal of heart mystery disclosure or of overfilling emotions is a

244-264

Authors: A. I. Yudina

The problem of evaluating the effectiveness of pedagogical support socialization of adolescents in difficult life situation, as this is the main direction of activity of children in specialized institutions of social protection. The adoption of appropriate management decisions in this area allows you to direct the process of socialization of adolescents in this category in a positive manner. Changes in the development of adolescent personality in a positive way is a result of the institution and the system as a whole. The author proposes a diagnostic program to determine the level of social development. To determine the level of this proposed indicator of social development of adolescents. In theory, the possibility of such a measure is proved by D. I. Feldstein, in which he examined the concept of “socialization.” In addition, the basis for development and to identify indicators of social development was necessary as the position of the readaptation of the restructuring of the personality changing radically the conditions and content of life and work. Indicator of social development should reflect the need to meet the requirement of socialization and adaptation teenagers caught in a difficult situation staying at the Centre. Indicator of social development consists of values that are defined in the implementation of programs for diagnosis in the first stage of socialization of young people in difficult life situations in a social rehabilitation center for minors Kemerovo, which is the basis of this study. A list of these values as the following: the presence of positive life plans, the attitude to learning activities, the development of useful knowledge, skills, interests, relationship in the team; adequacy relationship to educational influences; criticality, the ability to correctly evaluate themselves, the attitude to social activities, interpersonal communication, the level of individual claims, the external culture of behavior. Keywords: efficiency, educational support, socialization of adolescents, the rate of social development.

274-279

Authors: O. G. Basalaeva

Information in the second half of the XXth – beginning of the XXIst century is the condition for the effective functioning of society. One of the means which forms the world outlook of society and people’s activity in this area is the scientific world-view, serving as a “mediator,” a channel of communication between science, scientific community and public opinion, civil society and the state. It changes the world view as a whole. The result of the analysis of scientific papers in which the information world-view is the focus of research has shown that they demonstrate different approaches and methodological bases of such writers as R. F. Abdeev, N. Wiener, V. Z. Kogan, K. K. Kolin, V. V. Marychev. We have proposed an approach to understanding the information world view as a scientific world-view. Building on the model of the scientific world view, developed by Academician V. S. Stepin, we have identified features of the functioning of an information world view in the society. This article examines the ideological, ontological, methodological and heuristic functions of information world view. Functions of informational world view due to its content. Submitted characterological features information world view represent a way of including the subject in the area of social and cultural life of this stage in the cultural and historical development of humanity. Keywords: scientific world view, information world view, ideological function, ontological function, methodological function, heuristic function.

292-299

Authors: S. V. Olefir

The purpose of the article is to give the definition of information and educational space and to present its structure in modern conditions of transformation the information space. The information and educational space is defined as the space of verbal and documentary communications formed for increase of cultural and educational level of his subjects. It has defined preconditions of creation of specialized information and educational space for children and teenagers and a role of sociocultural institutes in its formation. Information and educational resources of establishments of the basic and additional education, libraries and other cultural institutions, including verbal information (lessons, lectures, educational occupations) have to become resources of this space. The real and virtual (electronic) space on the example of children’s library, as one of components of social information and educational space, has considered. Integration of activity of sociocultural institutes has presented as a condition of increase of efficiency of their activity, creation of system effect. On the basis of system approach the information and educational space has presented as set of functional components: spatial and semantic (space of sociocultural establishments), substantial and methodical (information resources, conceptual bases, education forms and methods), communication and organizational (distribution of the statuses and definition of the scheme of interaction of structural components of space). The principles of creation of space has defined: organizational and pedagogical (flexibility, availability, adequacy it is information fillings), system and technical (openness, ergonomics), psychological and pedagogical (information security, a humanistic orientation, compliance to psychological and age features of development, and educational activity of pupils). Such activity of libraries, serving children and teenagersб in the conditions of using new technologies allows to form new educational and cultural conditions for younger generation: high quality of education and its integration into world information structure; openness, availability, education continuity, gives the chance of the cultural growth, personal development, a positive self-assessment. Keywords: information and educational space, sociocultural institutes, children, teenagers, children’s library, electronic space of library, information security.

309-315

Authors: T. N. Ivleva

At the present stage of development of the higher education, research work of students (NIRS) is becoming increasingly important and is one of the main components of the training of the future manager. It allows you to more fully express creativity and readiness for self-fulfillment and individuality of the student. It should be noted that the process of research is different and is a value in education, and in the personal sense. In this regard, it is necessary to do a better job of NIRS, for that would make the process more interesting and productive. One of the forms of organization of students’ scientific research is the competition. KemGUKI holds a contest of reports and presentations � � � � � � � � � � � “I AM A MANAGER.” The organizers of the competition are the Department of Social Control and Institute of Sociocultural Technology. Tendering contributes significantly to the effectiveness and quality of the organization of NIRS by enhancing students’ cognitive activity, increase motivation of all participants in the educational process. First contest “I AM A MANAGER” was held in May 2012 to participate in the final stage of the competition out of 21 submitted presentations were selected 10 of the best works. The results of the analysis of the competition suggest that NIRS initiative promotes interest in the profession, and improve professional competence in the field of management. In the 2013 contest, “I AM A MANAGER” is part II of the Regional Cultural and Educational Forum “Socio-cultural environment of the region: society, culture and science.” The competition was attended by 14 students. The members of the jury were the graduates of different years KemGUKI Department of Management of the social sphere in “organization manager:” Chairman of the jury N. S. Pavlyuk as a manager – practitioner and lecturer on the subject “Fundamentals of communicative culture,” noted that the results of the competition are impressive, without exception, the students demonstrated professional interest, scientific awareness. Recommendations were of practical importance for the preparation of future professionals and practitioners alike socio-cultural sphere. The recommendations had reasonable grounds, as many students have shown themselves serious researchers, having neat polls. From the point of view of rhetoric were good performances by students of composition lined monologues. However, many arguments answered questions, defended his point of view, ably led a discussion with the audience. The competition has revealed that even junior students’proficient basics of theoretical training and practical skills, using effective techniques for working with the audience, allowing them to take place in the future as professional managers. Feedback from the students – participants show that dealt with a wide range of different issues and relevant topics, there were prospects for further research, the ability to self-realization. Thus, the use of “I AM A MANAGER” in the organization of NIRS makes the extracurricular learning motivated, productive, student-centered, which contributes to the formation and development of common cultural and professional skills of future managers. Keywords: scientific research work of students, competition, managers.